Golden Crisp is a breakfast cereal made by Post Cereals. It consists of sweetened puffed wheat. The advertisements feature its mascot, an anthropomorphic cartoon bear character known as Sugar Bear, who sings the jingle, "Can't get enough of that Golden Crisp." The examples and perspective in this article may not represent a worldwide view. ... Post Cereals, formerly Postum Cereals was founded by C. W. Post. ... Species T. boeoticum T. compactum T. dicoccoides T. dicoccon T. durum T. monococcum T. spelta T. sphaerococcum References:   ITIS 42236 2002-09-22 Wheat (Triticum spp. ... Mascots at the Mascot Olympics in Orlando, Florida. ... Anthropomorphism, also referred to as personification or prosopopeia, is the attribution of human characteristics to inanimate objects, animals, forces of nature, and others. ... A cartoon is any of several forms of art, with varied meanings that evolved from one to another. ... Genera A bear is a large mammal of the order Carnivora, family Ursidae. ... Sugar Bear was the advertising cartoon mascot of Post Super Sugar Crisp (later Golden Crisp) cereal, appearing in commercials for the cereal. ... A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. ...

Golden Crisp has undergone drastic changes in marketing over the years, including changing the name from Sugar Crisp to Super Sugar Crisp to Super Golden Crisp to the current name. The focus of advertising shifted from targeting kids to including parents, by downplaying the sweet taste (and associated sugar content). Sugar Bear is now rarely even referred to by name. Sugar Crisp is still sold, mainly in the Canadian market.

Popular Culture

In a halloween episode of The Simpsons, Homer says "guess I forgot to put the foglights in" to the jingle of Sugar Bear's song when asked by Marge if the foglights were put in.