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Sunkist (soft drink) - Wikipedia, the free encyclopedia (336 words) |
 | Sunkist is the name of a brand of orange-flavored soft drink launched in 1978. |
| After extensive RandD during 1977 and early 1978, in which research was conducted on taste, color and carbonation levels, Sunkist made a grand introduction in New York (interestingly by franchising it to The Coca-Cola Bottling Company of New York, where Edward F. O'Reilly was president). |
| Sunkist (as a carbonated soft drink) is sold in the UK by Vimto Soft Drinks under license from Sunkist Growers. |
| Sunkist Case Study (6034 words) |
| If Sunkist is not able to supply these giants with the citrus they want, in the packaging and form that they want, they have two options: 1) go to a supplier who will, or 2) begin multiple point sourcing, gathering citrus from anywhere and everywhere and to repackage and re-brand on their own terms. |
| Sunkist’s policy at the time was that the prorate provisions worked well to maintain a constant level of volume to market through the season and, in turn, produce consistent returns to growers. |
| Sunkist fresh fruit shipments are divided as 42 percent for navel oranges, 26 percent for valencia oranges, 22 percent for lemons, 7 percent for grapefruit, and the remainder for tangerines. |
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