Sunkist Growers, Incorporated is a citrus grower's non-stock membership cooperative comprised of 6000 members from California and Arizona.
History
It was formed in 1893 as the Southern California Fruit Exchange, by 1905, the group represented 5,000 members, 45% of the California citrus industry, and renamed itself the California Fruit Growers Exchange. It adopted the "Sunkist" name in 1908 for its highest quality oranges, and so was the first to brand fruit.
Soft drink
Sunkist is also a brand of orange-flavored soft drink produced by Cadbury-Schweppes under license from Sunkist Growers; see Sunkist (soft drink).
If Sunkist is not able to supply these giants with the citrus they want, in the packaging and form that they want, they have two options: 1) go to a supplier who will, or 2) begin multiple point sourcing, gathering citrus from anywhere and everywhere and to repackage and re-brand on their own terms.
Sunkist’s policy at the time was that the prorate provisions worked well to maintain a constant level of volume to market through the season and, in turn, produce consistent returns to growers.
Sunkist fresh fruit shipments are divided as 42 percent for navel oranges, 26 percent for valencia oranges, 22 percent for lemons, 7 percent for grapefruit, and the remainder for tangerines.
Feeds |
Contact