Suntory Limited (サントリー株式会社, Santorī Kabushiki-gaisha^?) is a Japanese brewing and distilling company. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages. Its business has expanded to other fields, and the company now offers everything from soft drinks to vintage wines. Suntory is headquartered in Dojimahama, Kita-ku, Osaka, Osaka prefecture. Image File history File links Suntory. ... 1899 (MDCCCXCIX) was a common year starting on Sunday (see link for calendar). ... Bottles of cachaça, a Brazilian alcoholic beverage. ... Kita (北区; -ku) is a ward of the city of Osaka in Osaka Prefecture, Japan. ... View on downtown Osaka from Umeda Sky Building Osaka )   is the capital of Osaka Prefecture and the third-largest city in Japan, with a population of 2. ... Osaka Prefecture (大阪府 ÅŒsaka-fu) is part of the Kinki region on Honshu island, Japan. ...

In the 1970's, Suntory engaged US pop group, the Carpenters, to advertise its new line of soft drinks 1970 (MCMLXX) was a common year starting on Thursday (the link is to a full 1970 calendar). ... Richard and Karen Carpenter, Carpenters The Carpenters were the biggest selling American artists of the 1970s. ...

History

Suntory was started by Torii Shinjiro, who first opened his store Torii Shoten in Osaka on February 1, 1899 to sell imported wines. In 1907, the store began selling a sweet tasting red wine called Akadama Port Wine. The store became Kotobukiya company in 1921 to further expand its business. In December 1924, Yamazaki Distillery, the first whiskey distillery in the country, began its production of malt whiskey. Five years later Suntory Whiskey Sirofuda (White Label), the first single malt whiskey made in Japan, was sold. View on downtown Osaka from Umeda Sky Building Osaka )   is the capital of Osaka Prefecture and the third-largest city in Japan, with a population of 2. ... February 1 is the 32nd day of the year in the Gregorian Calendar. ... 1899 (MDCCCXCIX) was a common year starting on Sunday (see link for calendar). ... Wine is an alcoholic beverage produced by the fermentation of the juice of fruits, usually grapes, although a number of other fruits, such as plum, elderberry and blackcurrant, may also be fermented. ... 1907 (MCMVII) was a common year starting on Tuesday (see link for calendar) of the Gregorian calendar (or a common year starting on Wednesday of the 13-day-slower Julian calendar). ... 1921 (MCMXXI) was a common year starting on Saturday (see link for calendar). ... 1924 (MCMXXIV) was a leap year starting on Tuesday (link will take you to calendar). ... Barrels in Yamazaki Distillery. ... Whisky (or whiskey) is an alcoholic beverage distilled from grain, often including malt, which has then been aged in wooden barrels. ...

Due to wartime shortage of World War II, Kotobukiya was briefly forced to halt its development of new products. In 1961, Kotobukiya launched the famous "Drink Tris Whiskey and Go to Hawaii" campaign. At the time, a trip abroad was considered a once-in-a-lifetime opportunity. In 1963, Kotobukiya changed its name to "Suntory", taken from the name of the famous whiskey it produces. In the same year, Musashino Beer Factory began its production of the Suntory Beer. In 1997, the company became Japan's sole bottler, distributor, and licensee of Pepsi products. Combatants Major Allied powers: United Kingdom Soviet Union United States Republic of China and others Major Axis powers: Nazi Germany Italy Japan and others Commanders Winston Churchill Joseph Stalin Franklin Roosevelt Harry Truman Chiang Kai-Shek Adolf Hitler Benito Mussolini Hideki Tojo Casualties Military dead: 17,000,000 Civilian dead... 1961 (MCMLXI) was a common year starting on Sunday (the link is to a full 1961 calendar). ... This article or section does not cite its references or sources. ... 1963 (MCMLXIII) was a common year starting on Tuesday (the link is to a full 1963 calendar). ... 1997 (MCMXCVII) was a common year starting on Wednesday of the Gregorian calendar. ... Pepsi-Cola, commonly called Pepsi, is a soft drink produced and manufactured by PepsiCo. ...

Joint Ventures

From the early 1990s, Suntory has collaborated extensively with Melbourne biotechnology firm Florigene to genetically engineer the world's first true blue rose, a symbol often associated with the impossible or unattainable. In 1991, the team won the intense global race to isolate the gene responsible for blue flowers, and has since developed a range of genetically modified flowers expressing colors in the blue spectrum, as well as a number of other breakthroughs extending the vase life of cut flowers. Florigene is a biotechnology company based in Melbourne, Australia which is principally involved in the application of in-house genetic modification techniques to develop novel colour expressions in a range of commercial plants. ... Since roses lack a gene to produce delphinidin, the primary plant pigment that produces true blue flowers, blue roses were traditionally created by dyeing white roses. ...

In 2003, Suntory acquired a 98.5% equity holding in Florigene. Prior to this, Florigene had been a subsidiary of global agrochemicals giant Nufarm Limited since 1999. Nufarm (ASX: NUF), headquartered in Melbourne, Australia, is one of the worlds leading agricultural chemical companies, with operations in all corners of the globe. ...

In July 2004, Suntory and Florigene scientists announced to the world the development of the first roses containing blue pigment, an important step toward the creation of a truly blue colored rose.

In the media

Suntory was one of the first Asian companies to specifically covet American celebrities to market their product. In the late 1970s, Akira Kurosawa directed a famous series of commercials featuring American celebrities on the set of his film Kagemusha. One of these featured Francis Ford Coppola (an executive producer of the film), which later inspired Sofia Coppola in the writing of Lost in Translation, a film which focuses on an American actor filming a Suntory commercial in Tokyo. Suntory was also seen on-screen in the 2006 film Babel (film). The 1970s decade refers to the years from 1970 to 1979, inclusive. ... Akira Kurosawa , 23 March 1910—6 September 1998) was a prominent Japanese film director, film producer, and screenwriter. ... Kagemusha (影武者) is a film by Akira Kurosawa. ... Francis Ford Coppola (born April 7, 1939) is a five time Academy Award winning American film director, producer, and screenwriter. ... Sofia Coppola Sofia Carmina Coppola (born May 14, 1971) is an American director, actress, producer, and Academy Award-winning screenwriter. ... Lost in Translation is a film released in the United States on October 3, 2003. ... This article or section does not cite its references or sources. ... Tokyo , literally Eastern capital)   is the seat of the Japanese government and the Imperial Palace, the home of the Japanese Imperial Family, and the de facto[1] capital of Japan. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... Babel is a 2006 dramatic film directed by Alejandro González Iñárritu and written by Guillermo Arriaga. ...

A Reuters photo by Toshiyuki Aizawa from July, 2003 showed Suntory's unusual marketing strategy of TV helmets. In this scheme, advertising company employees clad in orange jumpsuits wear televisions that broadcast wide-screen digital feeds of the brewing company's commercial on top of their helmets. Reuters Group plc (LSE: RTR and NASDAQ: RTRSY); pron. ... 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... Wikibooks has more about this subject: Marketing Marketing is a social and managerial function that attempts to create, expand and maintain a collection of customers. ...

Suntory operates two museums, the Suntory Museum of Art in Tokyo and the Suntory Museum Tempozan in Osaka, in addition to a number of cultural and social programs across Japan.

There is also a variation of the video game Tapper featuring the Suntory logo which was produced by Bally-Midway in 1983. Namcos Pac-Man was a hit, and became a cultural phenomenon. ... Tapper is a 1983 arcade game released by Bally Midway. ...

See also

• Suntory Sungoliath rugby club

Suntory Sungoliath is owned by Suntory and is one of the Japanese rugby union teams in the Top League. ...

External links

• Suntory official site
• Florigene corporate site

Data

• Yahoo! - Suntory Group Company Profile
  • Yahoo! - Suntory Limited Company Profile