The new logo introduced in November 2006

SuperValu is a supermarket chain in Ireland, owned by the Musgraves wholesaler firm. Its headquarters is located in Cork and has stores both in the Republic of Ireland and Northern Ireland. It also has shops in Spain. Image File history File links Size of this preview: 800 × 240 pixelsFull resolution (908 × 272 pixel, file size: 43 KB, MIME type: image/jpeg) New SuperValu Logo for Print material. ... Image File history File links Size of this preview: 800 × 240 pixelsFull resolution (908 × 272 pixel, file size: 43 KB, MIME type: image/jpeg) New SuperValu Logo for Print material. ... 67 die and about 300,000 people are affected by floods in Ethiopias Somali Region of Ogaden after the Shabelle River bursts its banks. ... Exterior of a typical British supermarket (a Tesco Extra) Exterior of typical North American supermarket (a Safeway) This Flagship Randalls store in Houston, Texas is an example of an upscale supermarket. ... The Musgrave Group is a major Irish food wholesaler, founded in Cork by the Musgrave brothers, Thomas and Stuart in 1876. ... WGS-84 (GPS) Coordinates: , , Statistics Province: Munster County: Area: 37. ... Northern Ireland is a part of the United Kingdom lying in the northeast of the island of Ireland, covering 5,459 square miles (14,139 km², about a sixth of the islands total area). ...

Company structure

It is very similar in organisation to the SPAR and Londis chains of stores, in that the individual stores are owned on a franchise basis, with the store owners using standardised store layouts and brandings, and selling the same own brand products. However it differs from these chains in that SuperValu outlets tend to be significantly larger than the convenience store formats used by the other symbol groups, and the larger stores are on a par with the other full service supermarkets. In this regard, SuperValu regards its major competition as being Tesco/Tesco Ireland, Dunnes Stores, and Superquinn, rather than the other symbol groups. Owing to the success of SuperValu, Londis and Spar have branched out into supermarkets with their Eurospar and Londis Plus brands. This article is about the convenience store. ... Londis is a UK and Ireland based retail chain. ... Franchising (from the French for honesty or freedom[1]) is a method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and usually a percentage piece of gross sales or gross profits as well... Store brands are brands which are specific to a retail store. ... This article does not cite any references or sources. ... Tesco plc is a UK-based international grocery and general merchandising retail chain. ... Tesco Ireland Limited is a supermarket company in the Republic of Ireland. ... Dunnes Stores is a supermarket and clothing retail chain based in the Republic of Ireland. ... Superquinn is an Irish supermarket chain. ...

Products and services

Many Irish towns have a SuperValu store, and for many parts of the country, it is the only retail chain in the locality.

A small number of SuperValu stores exist in Spain, owned by Musgrave's Dialsur subsidiary.

History

The company was founded in 1979 out of the larger outlets in Musgrave's VG chain (originally formed in 1960). The smaller VG stores became Centra. From a base of sixteen stores (mainly in Munster), SuperValu had 182 stores in the Republic of Ireland and 36 stores in Northern Ireland as of 2004. Along the way, Musgrave has pursued a policy of buying stores itself and then re-leasing them to franchisees, acquiring some of the bankrupt H Williams stores in 1987, L&N in 1995, and Wellworths (in Northern Ireland) in 1996. Centra is a convenience store chain in Ireland. ... Northern Ireland is a part of the United Kingdom lying in the northeast of the island of Ireland, covering 5,459 square miles (14,139 km², about a sixth of the islands total area). ... shelby was here 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...

Wellworths-Supervalu was a trading name used briefly by Musgrave following its acquisition of small-to-medium Wellworths outlets in 1996. This was to distinguish from larger Wellworths stores which were acquired by Safeway Stores (Ireland), a joint venture between Fitzwilton and Safeway (UK). In due course, the Wellworths name was entirely dropped. Wellworths (FA Wellworth & Co. ... Safeway Stores (Ireland) was a supermarket chain that operated in Northern Ireland between 1996 and 2005, when it was acquired by ASDA. Despite its name, it did not operate any interests in the Republic of Ireland. ... Fitzwilton is a privately held investment company owned by Sir Anthony OReilly and Peter Goulandris through Stoneworth Investment Ltd. ... A Safeway supermarket in Camberwell, South East London, in 2003 Safeway was a chain of 479 supermarkets and convenience stores in the UK that is now part of Wm Morrison Supermarkets. ...

Often if a franchisee decides to sell a supermarket, Musgrave will buy the franchise itself, operating the store as a company store until it can appoint a new franchise. This has tended to keep the chain intact and ensure the chain's further expansion.

See also

Musgrave Group The Musgrave Group is a major Irish food wholesaler, founded in Cork by the Musgrave brothers, Thomas and Stuart in 1876. ...

External links

• Musgrave Corporate Website
• Supervalu Website