SuperValu is an Irish supermarket chain owned by the Musgraves wholesaler firm. It is very similar in organisation to the SPAR and Londis chains of stores, in that the individual stores are owned on a franchise basis, with the store owners using standardised store layouts and brandings, and selling the same own-brand products.
The majority of Irish towns have a SuperValu store, and for many parts of the country, it is the only retail chain in the locality. The stores generally have a more family feel to them than the more major, non-franchised supermarket chains.
A small number of SuperValu stores exist in Spain, owned by Musgraves Dialsur subsidiary.
The company is unconnected to the SuperValu chain in the United States or the SuperValu chain in Canada.
To enroll in the program, a shopper has to show a valid driver’s license and a voided check with an account number.
Cub Foods then scans the shopper’s finger to come up with a set of "data points," which is different than a fingerprint, said Trish Belisle, retail technology manager for Supervalu, which owns and franchises Cub stores.
Read the entire Minneapolis Star Tribune story here.
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