| Sweetest Day | | Observed by | Mostly Midwestern United States | | Type | Local | | Date | Third Saturday in October | | 2006 date | October 21 | | Celebrations | Remembering friends and loved ones, buying cards and candy | Sweetest Day is an observance celebrated primarily in the Great Lakes region and parts of the Northeast United States on the third Saturday in October[1]. It is described by Retail Confectioners International, as "much more important for candymakers in some regions than in others (Detroit, Cleveland and Buffalo being the biggest Sweetest Day cities)" and an "occasion which offers all of us an opportunity to remember not only the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed."[2] Sweetest Day has also been referred to as a "concocted promotion"[3] created by the candy industry solely to increase sales of candy. Persistent claims have also been made that Sweetest Day was manufactured by the American Greetings Company or Hallmark Cards in order to boost sales. Regional definitions vary from source to source. ...
October 21 is the 294th day of the year (295th in leap years) in the Gregorian Calendar, with 71 days remaining. ...
The word holiday has related but different meanings in English-speaking countries. ...
The Great Lakes region can refer to: The Great Lakes region of North America The Great Lakes region of Africa This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ...
Look up October in Wiktionary, the free dictionary. ...
Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four aspects of marketing. ...
This article or section does not cite its references or sources. ...
Hallmark Cards, a privately owned American company based in Kansas City, Missouri, is the largest manufacturer of greeting cards in the United States. ...
Origin
 The twelve Cleveland confectioners who planned Sweetest Day, as published in The Cleveland Plain Dealer on October 8, 1922.
Full page Sweetest Day editorial published in The Cleveland Plain Dealer on October 8, 1922. The origin of Sweetest Day is frequently attributed to candy company employee Herbert Birch Kingston as an act of philanthropy.[4] However, Bill Lubinger, a reporter for The Plain Dealer, contends that "Dozens of Cleveland's top candy makers concocted the promotion 84 years ago and it stuck, although it never became as widely accepted as hoped."[5] The Cleveland Plain Dealer's October 8, 1921 edition, which chronicles the first Sweetest Day in Cleveland, states that the first Sweetest Day was planned by a committee of 12 confectioners chaired by candymaker C. C. Hartzell. The Sweetest Day in the Year Committee distributed over 20,000 boxes of candy to "newsboys, orphans, old folks, and the poor" in Cleveland, Ohio[6]. The Sweetest Day in the Year Committee was assisted in the distribution of candy by some of the biggest movie stars of the day including Theda Bara and Ann Pennington.[7] Image File history File linksMetadata Download high-resolution version (1564x360, 294 KB) These photos of the Founders of Clevelands Sweetest Day were first published on page two of the Sweetest Day Section in The Cleveland Plain Dealer The images show the photos of the 12 Candymakers who Arranged the...
Image File history File linksMetadata Download high-resolution version (1564x360, 294 KB) These photos of the Founders of Clevelands Sweetest Day were first published on page two of the Sweetest Day Section in The Cleveland Plain Dealer The images show the photos of the 12 Candymakers who Arranged the...
Image File history File links Download high-resolution version (1224x1584, 738 KB) The Cleveland Plain Dealer instructed Clevelanders on reasons why they should observe Sweetest Day in 1922: Sweetest Day Section October 8th, 1922 Page 4 (back page) Full Page Editorial Surrounded by an Ornate Border In 2 type the...
Image File history File links Download high-resolution version (1224x1584, 738 KB) The Cleveland Plain Dealer instructed Clevelanders on reasons why they should observe Sweetest Day in 1922: Sweetest Day Section October 8th, 1922 Page 4 (back page) Full Page Editorial Surrounded by an Ornate Border In 2 type the...
The Plain Dealer is the major daily newspaper of Cleveland, Ohio. ...
October 8 is the 281st day of the year in the Gregorian Calendar (282nd in leap years). ...
1921 (MCMXXI) was a common year starting on Saturday (see link for calendar). ...
Nickname: The Forest City Motto: Progress and Prosperity Location in Cuyahoga County, Ohio, USA Coordinates: Country United States State Ohio County Cuyahoga Founded 1796 Incorporated 1836 Mayor Frank G. Jackson (D) Area - City 82. ...
Theda Bara portrayed Cleopatra, in a costume of dubious historical accuracy. ...
Ann Pennington (December 23, 1893 in Wilmington, Delaware - November 4, 1971 in New York City, New York) was an actress, dancer, and singer who starred on Broadway in the 1910s and 1920s, notably in the Ziegfeld Follies and George Whites Scandals. ...
There were also several attempts to start a "Sweetest Day" in New York City, including a declaration of a Candy Day throughout the United States by candy manufacturers on October 8, 1922.[8] In 1927, The New York Times reported that "the powers that determine the nomenclature of the weeks of October" decreed that the week beginning on October 10, 1927 would be known as Sweetest Week.[9] On September 25, 1937, The New York Times reported under Advertising News and Notes that The National Confectioners Association had launched a "movement throughout the candy industry" to rank Sweetest Day with the nationally accepted Mother's Day, Father's Day, and St. Valentine's Day.[10] In 1940, another Sweetest Day was proclaimed on October 19. The promotional event was marked by the distribution of more than 10,000 boxes of candy by the Sweetest Day Committee.[11] The candy was distributed among 26 local charities. 225 children were given candy in the chapel at the Society for Prevention of Cruelty to Children on October 17, 1940.[11] 600 boxes of candy were also delivered to the presidents of the Jewish, Protestant and Catholic Big Sister groups of New York.[11] The National Confectioners Association is an organization founded in 1884 in Chicago. ...
Today Sweetest Day now largely involves giving small presents such as greeting cards, candy, and flowers to loved ones. While it is not as large or widely observed as Valentine's Day, it is still celebrated in parts of the United States, despite persistent allegations of being a "Hallmark holiday." [12] In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178.[13] Valentines redirects here. ...
A Hallmark holiday is a disparaging term used to describe a holiday that exists primarily for commercial purposes, rather than to commemorate a truly significant religious or secular event. ...
References - ^ St Petersburg Times
- ^ Retail Confectioners International -- Sweetest Day
- ^ The Cleveland Plain Dealer October 15, 2005
- ^ Sweetest Day History and Facts at theromantic.com
- ^ The Cleveland Plain Dealer October 15, 2005
- ^ The Cleveland Plain Dealer October 8, 1921 and October 8, 1922
- ^ The Cleveland Plain Dealer October 8, 1921 and October 8, 1922
- ^ The New York Times October Oct 8, 1922
- ^ The New York Times October 10, 1927
- ^ The New York Times September 25, 1937
- ^ a b c The New York Times, October 18, 1940
- ^ Sweetest-Day The Chicago Tribune
- ^ Mount Vernon News
Front page of the Tribune incorrectly reporting that Dewey won the 1948 presidential election The Chicago Tribune, formerly self-styled as the Worlds Greatest Newspaper, remains the leading newspaper of the Midwest of the United States. ...
Further reading - (2004-10-04) Maud Lavin: The Business of Holidays. Monacelli. ISBN 1580931502.
- Scott C. Martin (1997). "Consumer Rites: The Buying and Selling of American Holidays". Journal of Social History 31.
- Bennett Madison and James Dignan (2002-12-28). I Hate Valentine's Day. Simon Spotlight Entertainment. ISBN 0689873727.
2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...
October 4 is the 277th day of the year (278th in leap years) in the Gregorian Calendar. ...
For album titles with the same name, see 2002 (album). ...
December 28 is the 362nd day of the year (363rd in leap years) in the Gregorian Calendar, with 3 days remaining. ...
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