Swoosh is the symbol of the athletic shoe and clothing manufacturer Nike. It is among the most easily recognized brand symbols in the world, with such logos as the Coca-Cola signature device. Image File history File links Nike-Logo-Orange. ... Nike, Inc. ... A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ...

The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). Carolyn Davidson created the famous Nike swoosh as a Portland State University graphic design student for $35 in 1971. ... This article or section is in need of attention from an expert on the subject. ... Portland State University Portland State University (or PSU) is a public state urban university located in downtown Portland, Oregon. ... Philip H. Knight (born February 24, 1938) is the co-founder and former CEO of Nike, Inc. ... A freelancer or (freelance worker) is a self-employed person working in a profession or trade in which full-time employment is also common. ...

BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. Knight approached Davidson for design ideas, and she agreed to provide them, charging a rate of $2 per hour. Athletics, also known as track and field or track and field athletics, is a collection of sport events. ... To meet Wikipedias quality standards, this article or section may require cleanup. ...

In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Davidson submitted a bill for $35 for her work. (In 1983, Knight gave Davidson a gold Swoosh ring and an envelope filled with Nike stock to express his gratitude.) It has been suggested that shareholder be merged into this article or section. ...

In June 1972, the first running shoes bearing the Swoosh were introduced at the U.S. Track and Field Olympic Trials in Eugene, Oregon. Nike continues to use the brand today. For other uses, see United States (disambiguation) and US (disambiguation). ... Athletics, also known as track and field or track and field athletics, is a collection of sport events. ... The five Olympic rings were designed in 1913, adopted in 1914 and debuted at the Games at Antwerp, 1920. ... Nickname: The Emerald City Motto: Coordinates: Country United States State Oregon County Lane Founded 1846 Incorporated 1862 Mayor Kitty Piercy Area    - City 105. ...

Common myths regarding the Nike Swoosh

Its wing-like shape has frequently led people to believe it is inspired by the wing in the famous statue of Nike, the winged goddess of victory. However, according to Nike's historian, the Swoosh was designed in June 1971, while the name Nike was not adopted by Blue Ribbon Sports until August of that same year. This article discusses the Greek Goddess. ...

Originally, the mark was simply referred to as "the stripe." Over time, it began to be called a "Swoosh," but there is no record of a specific date or occasion for its taking on that name. In the 1960s, a Blue Ribbon Sports brochure for Tiger footwear used the term "Swoosh" fibers to describe a shoe, so it is likely that the word was used in the Blue Ribbon Sports lexicon and later became attached to describe the brand.

It's also believed that "Swoosh" came from the sound of a moving athlete, likening it to a whip.