TaB
Type	Diet Cola
Manufacturer	Coca-Cola Company
Country of Origin	United States
Introduced	1963
Variants	Tab Clear, Tab X-Tra, Tab Energy
Related products	Diet Coke

Tab (also spelled TaB) is a diet cola. It was the first diet soft drink brand produced by the Coca-Cola Company. It was introduced in 1963 and has been reformulated several times. It was initially sweetened with cyclamate. After the Food and Drug Administration (FDA) issued a ban on cyclamate in 1969, saccharin was used. In 1977, the FDA moved to ban saccharin. The ban proposal was rejected by the U.S. Congress, but it did require that all products containing saccharin carry a warning label that saccharin may cause cancer. A formula revision in 1984 blended saccharin with a small amount of aspartame; this is the formula that is currently marketed in North America. Tab sales have been dwarfed by those of Diet Coke, though enough people still prefer Tab to keep it in production. Image File history File links Tabfamily. ... Diet sodas (also diet, sugar-free, or light soft drinks, refreshments, or carbonated beverages) are sugar-free, artificially sweetened, non-alcoholic carbonated beverages generally marketed towards health-conscious people, diabetics, athletes, and other people who want to lose weight or stay fit. ... Several different brands of cola. ... The Coca-Cola Companys headquarters in Atlanta, GA. The Coca-Cola Company (NYSE: KO) is an international beverage and food manufacturer whose headquarters are in Atlanta, Georgia, in the United States of America. ... Image File history File links Flag_of_the_United_States. ... 1963 (MCMLXIII) was a common year starting on Tuesday (the link is to a full 1963 calendar). ... TaB Clear was Coca-Colas contribution to the clear cola craze during the early 90s. ... Tab X-Tra is a sugarfree, carbonated drink from The Coca Cola Company. ... TaB Energy is a low calorie energy drink named after Tab, Coca Colas original low-calorie cola brand. ... Diet Coke or Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. ... A soft drink is normally considered to be a cold, non-alcoholic, carbonated drink. ... The Coca-Cola Companys headquarters in Atlanta, GA. The Coca-Cola Company (NYSE: KO) is an international beverage and food manufacturer whose headquarters are in Atlanta, Georgia, in the United States of America. ... 1963 (MCMLXIII) was a common year starting on Tuesday (the link is to a full 1963 calendar). ... Cyclamate is an artificial sweetener that was discovered in 1937 at the University of Illinois by graduate student Michael Sveda. ... The Food and Drug Administration (FDA) is an agency of the United States Department of Health and Human Services and is responsible for regulating food (humans and animal), dietary supplements, drugs (human and animal), cosmetics, medical devices (human and animal) and radiation emitting devices (including non-medical devices), biologics, and... For the Stargate SG-1 episode, see 1969 (Stargate SG-1). ... The skeletal formula of saccharin Saccharin is the oldest artificial sweetener; it was discovered in 1879 by Ira Remsen and Constantin Fahlberg of Johns Hopkins University. ... The Congress of the United States is the legislative branch of the federal government of the United States of America. ... Cancer is a class of diseases or disorders characterized by uncontrolled division of cells and the ability of these cells to spread, either by direct growth into adjacent tissue through invasion, or by implantation into distant sites by metastasis (where cancer cells are transported through the bloodstream or lymphatic system). ... Aspartame, (IPA: ), is the name for an artificial, non-carbohydrate sweetener, aspartyl-phenylalanine-1-methyl ester; i. ... Diet Coke or Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. ...

History

Tab was the second diet soft drink, after Diet-Rite Cola, though the latter was initially sold as a diet aid, not as a mass-market product [1]; its popularity with the general public surprising its maker, Royal Crown Cola. Sensing a market niche, The Coca-Cola Company decided to develop its own diet cola. However, as the company had a long-standing policy of using the Coca-Cola name only on its flagship product, it developed the Tab brand instead. Tab was produced by Coca-Cola's Fanta division, headed by Fred Dickson. Diet Rite is the brand name of a line of diet sodas distributed by the R.C. Cola company (now part of Dr. Pepper & Seven-Up, Inc. ... R.C. Cola (or Royal Crown Cola) is a cola soft drink developed in 1905 by Columbus, Georgia pharmacist Claud A. Hatcher. ... The Coca-Cola Company (NYSE: KO) is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. ... It has been suggested that Max Keith be merged into this article or section. ...

The urban legend that Tab stands for Totally Artificial Beverage is unfounded and inaccurate ("natural flavors" are listed in the ingredients roster on each case, can and bottle). According to the Coca-Cola Web page, the beverage is called Tab because it helps people who keep tabs on what they consume. According to an Atlanta Magazine article published in May 1963, Coca-Cola's marketing research department used its IBM 1401 computer to generate a list of over 250,000 four-letter words with one vowel, adding names suggested by the company's own staff. The list was stripped of any words deemed unpronounceable or too similar to existing trademarks. From a final list of about twenty names, "TABB" was chosen, influenced by the possible play on words, and shortened to "TAB" during development, and designer Sid Dickens gave the name its familiar capitalization pattern ("TaB") in the logo he designed. An urban legend is a kind of modern folklore consisting of stories often thought to be factual by those circulating them. ... This article is about flavor as a sensory impression. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. ... The IBM 1401 was a variable wordlength decimal computer that was announced by IBM on October 5, 1959 and marketed as an inexpensive Business Computer. It was withdrawn on February 8, 1971. ...

Two cans of TaB.

At the height of its popularity, the Tab name was briefly extended to other diet soft drinks, including Tab Lemon-Lime and Tab Orange[2]. In 1993, Coca-Cola released Tab Clear in the US and UK, a curious move in the case of the latter as the original Tab was sold in the UK in the 1970s but was not a success. It was a clear cola that didn't taste very much like cola. It was withdrawn after less than a year, despite acquiring a number of devotees. Tab has of late become something of a cult beverage, with heavily dedicated drinkers. This is one of the few reasons Tab is still produced; its share of the national soft drink market is minuscule. Typically, Tab is now only found in supermarkets and convenience stores in 12-ounce cans, by 12-pack or 6-pack. It is also available in some places in two-liter bottles. Image File history File links Tabcans. ... Image File history File links Tabcans. ... 7 Up (or Seven Up) is a brand of a lemon-lime flavored soft drink. ... 1993 (MCMXCIII) was a common year starting on Friday of the Gregorian calendar and marked the Beginning of the International Decade to Combat Racism and Racial Discrimination (1993-2003). ... TaB Clear was Coca-Colas contribution to the clear cola craze during the early 90s. ... This article is becoming very long. ...

Tab Energy is an energy drink released in early 2006. Though sharing the brand name, Tab Energy does not taste like Tab. The drink is currently being marketed towards women. TaB Energy is a low calorie energy drink named after Tab, Coca Colas original low-calorie cola brand. ...

Availability

Tab in 2-liter bottles

Tab is still made in the United States, although availability is irregular [3]. It is available in 12-ounce cans, which can be found mostly in the East, and "2-Liter bottles of Tab have been reported in Massachusetts, Vermont, Rhode Island, New Hampshire, and Connecticut." Its taste is similar to that of Coca-Cola, but with the distinctive sweetness of the artificial sweetner saccharin rather than sugar. Image File history File links Tab2liter. ... Image File history File links Tab2liter. ... A typical can of Diet Coke. ... The skeletal formula of saccharin Saccharin is the oldest artificial sweetener; it was discovered in 1879 by Ira Remsen and Constantin Fahlberg of Johns Hopkins University. ...

It still has limited popularity in the UK, Ireland and South Africa.

TaB Energy is widely available in the US.

Tab in popular culture

• Tab was the subject of a joke in the 1985 film Back to the Future. Upon entering the cafe in 1955, Marty McFly (Michael J. Fox) asks for a Tab and is told that he cannot have a tab unless he orders something. He then asks for a Pepsi Free and is told, "If you want a Pepsi, pal, you're gonna pay for it!" (Pepsi had paid a promotional fee and pressured the producers to drop the reference to Tab. They refused because they saw the joke as too good to abandon.)^{[citation needed]}
• Conversely, in one episode of Frasier referencing Frasier Crane's earlier days on Cheers, Frasier says that he even had a tab at the bar, referring to an account. Roz then jokes, "Maybe when you go back there, you can actually sit down and have a beer.".
• In the movie Kingpin, Bill Murray's character, Ernie McCracken, orders a "Tanqueray and Tab" from a diner and tells the waitress to "Keep 'em coming."
• Tab TV commercials were usually seen as comic relief during the late 1970s and early 1980s—one commercial which aired in the early 1980s had a young Elle MacPherson walking up the beach, only for the recipient in the commercial to end up doused with an ice bucket by his on-screen girlfriend for ogling Elle.
• In the Steve Martin comedy The Jerk his character's favorite beverage is Tab.
• In an episode of "The Nanny", Fran is offered some expensive wine and she says her family is "very big on vintage beverages. In our garage, we still have a box of Tab from the Bay of Pigs".
• In the Futurama episode Amazon Women in the Mood, Bender and Fry find a giant Tab can on Planet Amazonia.
• Tab is referenced numerous times in the book "Stupid and Contagious" by Caprice Crane.
• In one episode of Harvey Birdman, Attorney at Law, a live-action dream sequence shows Harvey strolling the beach with a human-sized, ambulatory can of Tab. In another episode one of mentok's demands is an unlimited supply of Tab.
• On an episode of The Simpsons, King-Size Homer, Homer confuses the tab key on a computer keyboard with the soft drink, and expected the computer to dispense the drink when he pressed the key.
• Bill Pullman's character in the film Zero Effect consumes nothing but tuna fish straight from the can and Tab.
• According to America (The Book), "the last remaining Tab machine in the Western Hemisphere" is located in the White House's Cabinet room, directly behind the Secretary of Agriculture.
• In the song Code Monkey by Jonathan Coulton, a line in the chorus goes: "Code Monkey like Tab and Mountain Dew"
• In the book "The Informers", by Bret Easton Ellis, several characters either drink Tab or talk about it.
• In the Simpsons episode Homer vs. Patty and Selma, Bart finishes a ballet lesson and drinks a Tab.
• In the movie Starsky and Hutch, Hutch's hangover cure includes "a little flat Tab".
• In the movie Running with Scissors a can of Tab can be seen on Dr. Finch's desk. Also in another scene Deirdre orders a Tab while at a restaurant.
• In episodes of That 70s Show, the characters often drink Tab.
• In the 1975 film Dog Day Afternoon Sal (John Cazale) is seen drinking a can of Tab while holed up in the Bank during a botched robbery.
• The movie Austin Powers: International Man of Mystery Austin stays up all night drinking Tab and watching a recap of the last 30 years he has been frozen.
• The movie Scrooged Bill Murray pours himself a glass of vodka and splashes just a little Tab into the glass.
• Tab appears incidentally in the Academy Award winning film, Kramer vs. Kramer.
• In the Family Guy episode The Tan Aquatic with Steve Zissou, Stewie is shown drinking Tab while getting a tan.
• In the seventh season of Buffy the Vampire Slayer tab is mentioned.
• In the 1983 movie WarGames, the movie's main character David Lightman, (Matthew Broderick), and his friend, Jennifer Mack (Ally Sheedy), each are drinking a Tab while initiating the military simulation Global Thermonuclear War in David's bedroom, though they do not plug it. This is scene 11 of the movie.
• In the fifth episode of The Sarah Silverman Program aired on the Comedy Central Network, two of Sarah's friends begin a rivalry when one of them accicentally gets a Tab instead of a Diet Coke. He is then pushed by his friend to try it, and he sarcastically enjoys it. Throughout the episode, the joke gets out of hand, as they do outrageous things such as spray paint their car for Tab.
• In the film Desperately Seeking Susan, Roberta's sister-in-law Leslie orders a rum and Tab at a nightclub.

1985 (MCMLXXXV) was a common year starting on Tuesday of the Gregorian calendar. ... Back to the Future is an American science fiction/comedy film directed by Robert Zemeckis and released in 1985. ... 1955 (MCMLV) was a common year starting on Saturday of the Gregorian calendar. ... For other persons named Michael Fox, see Michael Fox (disambiguation). ... A bill is a document requesting payment for goods and services previously supplied. ... 1982 Pepsi Free can 1999 Caffeine-Free Pepsi can Pepsi Free was introduced in 1982 by PepsiCo, Inc. ... Pepsi-Cola, commonly called Pepsi, is a soft drink produced and manufactured by PepsiCo. ... Frasier is a popular American situation comedy television series that starred Kelsey Grammer as Dr. Frasier Crane, and featured David Hyde Pierce, John Mahoney, Jane Leeves, and Peri Gilpin in regular roles. ... Cheers is an American situation comedy produced by Charles-Burrows-Charles Productions in association with Paramount Television for NBC. Cheers was created by the team of James Burrows, Glen Charles, and Les Charles. ... Elle Macpherson (born Eleanor Nancy Gow on 29 March 1964, in Killara, New South Wales, Australia) is an Australian supermodel and actress. ... Stephen Glenn Martin (born August 14, 1945) is an American comedian, writer, producer, actor, musician and composer. ... The Jerk may refer to The Jerk, a comedy film The Jerk, a dance craze This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... Futurama is an Emmy Award-winning American animated sitcom created by Matt Groening (creator of The Simpsons) and David X. Cohen for the Fox Network. ... Amazon Women in the Mood is the first episode in season 3 of Futurama. ... Caprice Crane is a Writer/Novelist/Music Supervisor/Screenwriter/TV Crewperson/TV Producer. ... Harvey Birdman, Attorney at Law is a comedic American animated television series created by Williams Street that airs on Cartoon Network during its Adult Swim late night programming block. ... Simpsons redirects here. ... King-Size Homer is the seventh episode of The Simpsons seventh season. ... This article is about the use of the term Tab in computing. ... William Bill Pullman (born December 17, 1954) is an American actor. ... Zero Effect is a 1998 film directed by Jake Kasdan (son of famed Hollywood writer/director Lawrence Kasdan) starring Bill Pullman as the worlds most private detective Darryl Zero and Ben Stiller as his assistant Steve Arlo. ... America (The Book): A Citizens Guide to Democracy Inaction (ISBN 0-446-53268-1) is a 2004 humor book written and edited by Jon Stewart, Ben Karlin, David Javerbaum, and other writers of The Daily Show. ... The geographical western hemisphere of Earth, highlighted in yellow. ... The United States Secretary of Agriculture is the head of the United States Department of Agriculture concerned with land and food as well as agriculture and rural development. ... Drawing of a code monkey by Jawbone Len based on Jonathan Coultons song Code Monkey. ... Jonathan Coulton is an esoteric folk rock singer. ... Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. ... The Informers is a collection of linked short stories by Bret Easton Ellis published in 1994. ... Bret Easton Ellis (born March 7, 1964 in Los Angeles, California) is an American author. ... The Simpsons. ... Homer vs. ... Starsky & Hutch is a 2004 American comedy/action film directed by Todd Phillips. ... Running With Scissors is a 2006 film directed by Ryan Murphy. ... That 70s Show logo That 70s Show is a Fox Network television sitcom centered around the lives of a group of teenagers living in the fictional suburb of Point Place, near Green Bay, Wisconsin, during the late 1970s. ... Dog Day Afternoon is a 1975 film directed by Sidney Lumet and written by Frank Pierson. ... John Frank Charles Cazale (August 12, 1935 – March 12, 1978) was a distinguished Golden Globe Award nominated American film and stage actor whose brief career spanned several acclaimed films of the 1970s. ... Austin Powers: International Man of Mystery, directed by Jay Roach, is the first film of the Austin Powers series. ... Scrooged is a hit 1988 comedy film based on Charles Dickens classic story, A Christmas Carol. ... Kramer vs. ... Family Guy is an American animated television series about a nuclear family in the suburb of Quahog (IPA or ), Rhode Island. ... The Tan Aquatic with Steve Zissou is the eleventh episode of season 5 of the FOX animated television series Family Guy and ninety-first episode overall. ... Stewart Stewie Gilligan Griffin is a fictional character in the animated television series Family Guy. ... Buffy the Vampire Slayer is an American cult television series that aired from March 10, 1997, until May 20, 2003. ... This article is about the 1983 US movie. ... Matthew Broderick (born March 21, 1962) is an American film and stage actor who is perhaps best known for his roles as the title character in Ferris Buellers Day Off and as the adult voice of Simba in The Lion King. ... Alexandra Elizabeth Sheedy (born June 13, 1962) is an American screen and stage actress, possibly best known for her roles in the Brat Pack films The Breakfast Club and St. ... The Sarah Silverman Program is a comedy series starring comedian and actress Sarah Silverman. ... Desperately Seeking Susan is a 1985 film directed by Susan Seidelman and starring Rosanna Arquette and Madonna. ...

Tab brands

• Tab
  • Cola flavored; also came in Rootbeer, Orange, Ginger Ale, Strawberry, Lemon-Lime and Black Cherry
• Tab Clear
• Tab X-Tra
• Tab Energy

TaB Clear was Coca-Colas contribution to the clear cola craze during the early 90s. ... Tab X-Tra is a sugarfree, carbonated drink from The Coca Cola Company. ... TaB Energy is a low calorie energy drink named after Tab, Coca Colas original low-calorie cola brand. ...

External links and references

• ILoveTaB.com - the most comprehensive fan site and community
• Tab brand information on Coca-Cola website
• The World of TaB Soda
• Tab Soda Web
  • Coca-Cola's Project Alpha article from Atlanta Magazine
• snopes.com:Origins of Tab
• 1960s Tab commercial "Be a Mindsticker"
• New Yorker article on high profile tab fans

e Several different brands of cola. ... A poster from the legendary advertising campaign by Charles Wilp. ... Amrat Cola is a brand of cola manufactured by the Pakistan Mineral Water Bottling Plant. ... Apotekarnes Cola is a cola-flavoured soft drink produced in Sweden by Apotekarnes. ... Barr Cola is a semi-popular cola in the UK, made from cola beans. ... Big 8 cola is a brand of cola sold mainly in Sobeys stores in Atlantic Canada. ... Kola Real is a Peruvian soft drink. ... Boylan Bottling Company is a gourmet soft drink manufacturer which is located in Haledon, New Jersey. ... Breizh Cola, the cola of Brittany, bottled by Phare Ouest[1]. It is one of many new types of alternate cola, or altercola, competing with more established and widespread brands such as Coca-Cola and Pepsi-Cola. ... Bubba Cola is an inexpensive brand of cola distributed by discount retail chain Save-A-Lot of Earth City, Missouri, USA. Twelve-ounce cans are sold at a cost of only US$.17 per unit in a bid to get consumers to sample the brand; compare this to the US... Campa Cola was a soft drink brand in India until 2000. ... Celeste is a brand used by the company The Pantry, Inc. ... CHEK-TV, Victoria (on Vancouver Island), British Columbia is a member of the CH television system, owned by CanWest Global, broadcasting on channel 6. ... Royal Crown Cola has gone through several renamings throughout its history, but is now known again as RC Cola. R.C. Cola (or Royal Crown Cola) is a cola soft drink developed in 1905 by Columbus, Georgia pharmacist Claude A. Hatcher. ... China Cola is a non-alcoholic beverage introduced in 1998 and manufactured by Hangzhou Wahaha of China, where it holds a 7% market share, making it the 3rd largest manufacturer of soft drinks in China (behind Coca Cola and Pepsi Cola. ... Classic Cola is a cola made for Sainsburys Supermarkets in the United Kingdom. ... Camp Cola is a brand of Cola. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... Cola Turka is a cola brand from Turkish company Ülker that is also sold in Germany and Austria. ... This article or section does not cite its references or sources. ... This article or section contains information that has not been verified and thus might not be reliable. ... Cricket Cola is a drink made from kola nut and green tea. ... Cuba Cola is a cola-flavoured soft drink produced in Sweden, bottled by Saturnus AB. It was introduced to the market in 1953 soon after cola drinks had become legal in Sweden, beating Coca Cola by three months. ... Diet Rite is the brand name of a line of diet sodas distributed by the R.C. Cola company (now part of Dr. Pepper & Seven-Up, Inc. ... Double Cola is a regionally manufactured U.S. brand of soft drink, predominantly distributed east of the Mississippi River, and available in select international markets. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... New Coke was the unofficial name of the sweeter drink introduced in 1985 by The Coca-Cola Company to replace its flagship soda, Coca-Cola or Coke. ... Coca-Cola Cherry is a soft drink brand owned by The Coca-Cola Company. ... Coca-Cola with Lime is a variation of the original Coca-Cola. ... Coca-Cola Vanilla (also known as Vanilla Coke, and, for a time in the summer of 2003, V) is the soft drink Coca-Cola made to a recipe with extra vanilla. ... Coca-Cola Citra is a beverage made by The Coca-Cola Company. ... Coca-Cola Black Cherry Vanilla and Diet Coke Black Cherry Vanilla is a variety of Coca-Cola that was launched in January 2006 by The Coca-Cola Company in United States. ... Coca-Cola Blāk is a coffee-flavoured soft drink introduced by Coca-Cola in 2006. ... Coca-Cola with Lemon is a soft drink brand owned by The Coca-Cola Company. ... Coca-Cola Raspberry is a Coca-Cola drink with a raspberry flavour that was sold in New Zealand on a trial basis. ... Diet Coke or Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. ... Coca-Cola C2 (also referred to as Coke C2, C2 Cola, or simply C2) is a cola-flavored beverage introduced by The Coca-Cola Company first in Japan, then later on June 7, 2004 in the United States, in response to the low-carbohydrate diet trend. ... Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. ... Coca-Cola Zero is a product of the Coca-Cola company, released in June 2005. ... Coca-Cola Light Sango is a blood orange-flavored variety of Coca-Cola Light/Diet Coke produced by The Coca-Cola Company, available in Belgium and later Luxembourg and France since mid-2006. ...