TNS Superpanel is a division of the United Kingdom based global market information group Taylor Nelson Sofres, which analyses the British grocery sector. Every month it publishes market share data for the United Kingdom grocery market for the preceding twelve week period, based on till-roll data from a representative cross-section of 15,000 households. This information is widely publicised in the business and general media in the United Kingdom, and is closely watched by retail analysts. Also known as TNS. One of the largest market research organisations in the world following the takeover of NFO WorldGroup in 2003. ...
Partial results for the 12 weeks to 29 January 2006:
For the 12 weeks to 2 January 2005 the results were as follows: Tesco PLC (LSE: TSCO) is a United Kingdom-based international supermarket chain. ... For other uses, see ASDA (disambiguation). ... J Sainsbury plc is the parent company of Sainsburys Supermarkets Ltd, commonly known as Sainsburys, which is a chain of supermarkets in the United Kingdom. ... Morrisons store in Morecambe, Lancashire Wm Morrison Supermarkets plc (LSE: MRW) is the fourth largest chain of supermarkets in the United Kingdom. ...
Marks and Spencer is omitted by TNS for some reason. It would probably rank just behind the Co-op. Tesco PLC (LSE: TSCO) is a United Kingdom-based international supermarket chain. ... For other uses, see ASDA (disambiguation). ... J Sainsbury plc is the parent company of Sainsburys Supermarkets Ltd, commonly known as Sainsburys, which is a chain of supermarkets in the United Kingdom. ... Morrisons store in Morecambe, Lancashire Wm Morrison Supermarkets plc (LSE: MRW) is the fourth largest chain of supermarkets in the United Kingdom. ... Safeway was a chain of 479 supermarkets and convenience stores in the UK that is now part of Wm Morrison Supermarkets. ... Somerfield is the 5th largest food retailer in the United Kingdom as of 2005, operating as Somerfield Stores Ltd. ... See also Cooperative Supermarkets in the United Kingdom External link The Co-operative Group Categories: Corporation stubs | British supermarkets | Cooperatives ... Waitrose is a British supermarket chain owned by the John Lewis Partnership, with 174 branches (February 2006). ... Aldi Nord logo Aldi Süd logo ALDI is an international hard discount supermarket chain based in Germany. ... A Lidl in Cornwall, UK Lidl (either leed-ul as pronounced in recently-launched British TV commercials, or lid-ul) is a European discount supermarket chain of German origin that operates 5,000 stores. ... Netto logo A Netto store in Copenhagen Netto is a Danish based chain of discount supermarkets. ... Budgens is a chain of foodstores in the United Kingdom. ... Marks and Spencer plc (known also as M&S and sometimes colloquially as Marks and Sparks) is the largest retailer in the United Kingdom by sales. ...
Analysis of the Superpanel database was conducted by TNS, led by Andrew Roberts, Tracy Waring and Imogen Coote.
Superpanels 15,000 homes record their take-home purchases via bar-code readers and keypads, on a daily basis.
For each of these seven campaigns, Superpanel main shoppers were ranked according to their weight of exposure to the magazine advertising (as described) and, separately, to the TV advertising.
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