Tango flavours

Tango is a carbonated soft drink sold primarily in the United Kingdom, first launched by Corona in 1950. Corona were bought by the Beecham Group in 1958, and Beecham Soft Drinks were bought by Britvic in 1987. Image File history File links Tango_softdrink. ... Image File history File links Tango_softdrink. ... A soft drink is a drink that contains no alcohol. ... GlaxoSmithKline plc (LSE: GSK NYSE: GSK) is a British based pharmaceutical, biological, and healthcare company. ... Jan. ... Britvic LSE: BVIC is a British producer of soft drinks. ... Year 1987 (MCMLXXXVII) was a common year starting on Thursday (link displays 1987 Gregorian calendar). ...

Originally, Tango was the name of the orange flavour in a range of different flavoured drinks that each had their own name. In the 1990s, long after the other products in the range had passed into obscurity, the Tango brand was expanded into other flavours, including apple, lemon, cherry and blackcurrant. The lemon and blackcurrant flavours have been discontinued and Fruit Fling has replaced them. Binomial name (L.) Osbeck Orange—specifically, sweet orange—refers to the citrus tree Citrus sinensis (syn. ... For the band, see 1990s (band). ... Species Malus domestica Malus sieversii Apple is the fruit (pome) of the genus Malus belonging to the family Rosaceae, and is one of the most widely cultivated tree fruits. ... This article is about the fruit. ... For other uses, see Cherry (disambiguation). ... Binomial name L. The Blackcurrant (Ribes nigrum) is a species of Ribes berry native to central and northern Europe and northern Asia. ...

Tango Advertisements

Advertisements for Tango were originally serious and unremarkable, but since the 1990s they have become well-known for their distinctively bizarre and often post-modern tone. The advertisements are arguably now more talked-about than the product itself, and manufacturer Britvic's own Tango brand page states that "Today Tango is probably most famous for its successful and innovative marketing campaigns". Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ...

The first "ironic" campaign introduced the now-common catchphrase "You know when you've been Tango'd", produced by advertising agency HHCL. The campaign began in 1991 with an ad featuring a man being slapped around the face by an orange-clad person (Peter Geeves) immediately after drinking Tango. It received widespread condemnation after a craze for "Tangoing" people swept the nation's playgrounds, and there were reports of children receiving serious injuries or even being deafened by being slapped on the ears. It has also been suggested that young children were too weak to cause such damage and that it was in fact students who had injured themselves. Whatever the truth, Tango voluntarily replaced the "slapping" advert with an almost-identical new version where the orange-clad person kisses the man instead of hitting him. However, the original version was named the 3rd best television commercial of all time in a 2000 poll conducted by The Sunday Times and Channel 4. Subsequent Tango advertisements have avoided showing violence. A catch phrase is a phrase or expression that is popularized, usually through repeated use, by a real person or fictional character. ... Year 1991 (MCMXCI) was a common year starting on Tuesday (link will display the 1991 Gregorian calendar). ... The Sunday Times is a Sunday broadsheet newspaper distributed in the United Kingdom and Republic of Ireland, published by Times Newspapers Ltd, a subsidiary of News International which is in turn owned by News Corporation. ... This article is about the British television station. ...

Other slogans used include "You need it because you're weak" and "Feed the Tango Inside".

Tango advertisements have sometimes featured phone numbers for viewers to call. One such advert purported to show secretly-shot footage of a cult that worships a rubber doll, and those who called the on-screen number were able to purchase a replica of the doll. Another phone number commercial was disguised as a product recall.

The Tango "gene"

The Tango gene was one advertising campaign that warned viewers that if they didn't purchase Tango, the Tango gene would be inserted into other edible items, after which came an advertisement proclaiming "You know when you've had sprouts".

Blackcurrant Tango

For the launch of Blackcurrant Tango in 1996 HHCL produced the memorable 'St. George' television and cinema advertisement. In the advertisement a member of Tango's customer service staff, 'Ray Gardner,' provides a response to a letter of complaint about the flavour of Blackcurrant Tango he has received from a French exchange student. The letter prompts an increasingly jingoistic tirade during which Ray Gardner removes his suit to reveal bright purple boxing shorts. In one continuous take he walks from his office, marches out of Tango's building and is joined by a flag waving crowd as he enters a boxing ring. As the camera pulls back it is revealed that the ring is perched on the edge of the White Cliffs of Dover. As the camera circles, Gardner can be heard shouting, Come on France, Europe, the world. I'll take you all on! I'm Ray Gardner. I drink Blackcurrant Tango. Come and get me! whilst three Harrier Jump Jets with purple landing lights hover in the background. Year 1996 (MCMXCVI) was a leap year starting on Monday (link will display full 1996 Gregorian calendar). ... HHCL (Howell Henry Chaldecott Lury and Partners) was a London-based advertising agency. ...

The advertisement was notable for the use of digital editing to seamlessly merge a number of tracking shots including the final transition from a sky camera to a helicopter shot. Ray Gardner later won the "ITV Best Actor In A Commercial" Award for his performance. The commercial was voted the best long commercial (1956-2001) by the UK's Film4 TV channel in June 2007. It was written and art directed by Chas Bayfield and Jim Bolton and was directed by Colin Gregg. Film4 is a free British digital television channel, owned and operated by Channel 4, which screens high-quality films. ...

Sony Bravia Parody

In early 2006 an advertising campaign for 'Tango Clear' was launched, parodying the Sony BRAVIA LCD TV adverts. The original Sony advert consisted of thousands of coloured balls as they bounce down the roads of San Francisco. The Tango advert was set in Swansea and featured fruit instead of coloured balls, using the same production style and the same music track. It also copies almost exactly the moment from the Bravia advert when a frog leaps out from a drainpipe. It parodies Sony's slogan 'Colour.like.no.other' with 'Refreshment like no other', finishing the advert with "It's clear when you've been Tango'd" BRAVIA is a Sony brand used to market its high-definition LCD televisions as well as front and rear projection TVs. ... For other places with the same name, see Swansea (disambiguation). ...

A parody website was also set up alongside the advert, purporting to be the "Swansea North Residents Association". According to the website, the filming of the advert: left large amounts of fruit matter across the streets, caused damage to property, scared wildlife and residents, and was unaccompanied by financial compensation. Visitors can sign a petition and view the original advert in a variety of formats.

See also

• Ice blast

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External links

• The Official Britvic Tango Page
• The Ray Gardner Official Website
• Official Tango site
• Tango Commercials
• Swansea North Residents Association (parody website)
• Whois information for swansea-res.org.uk