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Today, Taz is one of the most recognizable Looney Tunes stars, and his image appears on more merchandise than many more prolific Warners characters such as Porky Pig and Elmer Fudd.
Taz now has an angsty teen sister, a rambunctious little brother, a June Cleaver-esque mother, and a nonchalant father (based on Bing Crosby).
In the late 1990s and early 2000s, Taz was used extensively in Chevrolet Monte Carlo advertisements, intended to show the dual nature of the personal sports coupe.