| ALIGNING TECHNOLOGY DEVELOPMENT WITH CUSTOMER NEEDS (1297 words) |
 | Technology development and applied research are often performed on a separate track from product development to avoid significant risks and time until a technology is ready to be deployed for development. |
| Technology development encompasses pure research, applied research, and the development of technology so that it can be applied in a product with acceptable risk in an acceptable period of time. |
| It also encompasses investigation of technology developed by other organizations and characterization of this technology to the point that it is understood well enough that a decision can be made on whether to use it in the development of a new product. |
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