A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. ... Mass-marketing is the process of widely marketing a mass-produced item. ...
a population that is demographically similar to the proposed target market; and
relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical.
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. ...
External link
ACXIOM - 150 USA test markets ranked best to worst as to how well they reflect the US market as a whole. (accessed Sept. 13, 2005)
A testmarket, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out.
Clearly, all testmarkets provide additional information in advance of a launch and may ensure that launch is successful: it is reported that, even at such a late stage, half the products entering testmarkets do not justify a subsequent national launch.
Testmarket results therefore have to be treated with reservations, in exactly the same way as other market research.
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