The Hidden Persuaders is a book by Vance Packard, first published in 1957 (ISBN 0671531492). Vance Packard (May 22, 1914 - December 12, 1996) was an American journalist, social critic, and author. ... 1957 was a common year starting on Tuesday (link will take you to calendar). ...
Packard argued that advertisers used various subliminal tactics to induce desire or interest in products. Subliminal redirects here. ...
Vance Packard's book The HiddenPersuaders, about media manipulation in the 1950s was a forerunner of pop sociology: science-based thinking without the weight of detail or eloquence, geared for sale to the mass market.
His million-selling book The HiddenPersuaders, about media manipulation of the populace in the 1950s was a forerunner of pop sociology: science-based thinking without the weight of detail or eloquence, geared for sale to the mass market.
In The HiddenPersuaders, first published in 1957 (ISBN 0671531492), Packard explores the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American postwar era.
"Technically these hiddenpersuaders can be described as statistical artifacts and inferential biases (Dean and Kelly 2003: 180)." Dean and Kelly argue that hiddenpersuaders explain why many astrologers continue to believe in the validity of astrology despite overwhelming evidence that astrology is bunk.
Many skeptics have noted that the hiddenpersuaders sometimes seem to affect people in proportion to their intelligence: the smarter one is the easier it is to develop false beliefs.
HiddenPersuaders (1957) is also the title of a book by Vance Packard.
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