The Link is one of the leading mobile phoneretailers in the United Kingdom. It is owned by the UK's largest consumer electronics retail group Dixons Group plc. Dixons also sells mobile phones in its main Dixons branded chain, but many of its high street branches are small and hard to expand, so it opened a separate chain to provide more capacity for mobile phone sales. It did the same thing in the computer market when it opened PC World. The first branch of The Link opened in 1994 and as of August 2005 there were 295 branches. The Link's annual sales in 2004/05 were £428 million. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called store. ... Dixons Group plc is a United Kingdom-based consumer electronics retailer. ... Ilfracombe High Street, Devon, England High Street, or the High Street is the generic name (and frequently the official name) of the business street of towns or cities in the United Kingdom . ... PC World may refer to one of two topics: The American computer magazine The British computer store chain This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... For details of notes and coins, see British coinage and British banknotes. ...
The Link's principal competitors include Carphone Warehouse and the in-house retail chains of the UK's five main mobile phone companies. It sells phones for all of the five main companies and also for some of the resellers that operate in the UK. Carphone Warehouse are (as of 2004) Europes largest mobile phone retailer, with over 1,300 stores across Europe. ...
External links
Official site - this is a consumer focused site. Corporate information can be found in the Dixons Group website
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