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Encyclopedia > The Price Is Right (1956 game show)

The original version of The Price Is Right was an American television game show where the contestants won prizes by giving the closest bid to merchandise items and other products. “Quiz show” redirects here. ...


This original version — hosted by Bill Cullen — aired from 1956 to 1963 on NBC, and from 1963 to 1965 on ABC. Versions aired in both daytime and (from 1957-1964) prime-time. It was the precursor to the current version of The Price Is Right, which has been running on CBS since 1972 with Bob Barker as host. William Bill Lawrence Frances Cullen (February 18, 1920–July 7, 1990), was an American radio and television personality. ... NBC (a former acronym for National Broadcasting Company) is an American television network headquartered in the GE Building in New York Citys Rockefeller Center. ... The American Broadcasting Company ( oftenly known as ABC) operates television and radio networks in the United States and is also shown on basic cable in Canada. ... The Price Is Right is a popular American game show based on contestants guessing the retail prices of featured prizes and other promotional products. ... The Price Is Rights US 35th season logo. ... CBS is one of the largest radio and television networks in the United States. ... This article or section does not cite any references or sources. ...

'The Price Is Right'
Image:Tpir56.jpg
Genre Game Show
Created by Bob Stewart
Starring Bill Cullen
Don Pardo
Johnny Gilbert
Country of origin Flag of United States United States
Production
Running time 30 minutes
Broadcast
Original channel NBC (1956-1963)
ABC (1963-1965)
Original run November 26, 1956September 3, 1965
Links
IMDb profile
TV.com summary

Bill Cullen hosted both the daytime and nighttime versions of the show. For two seasons (1959-1960 and 1960-1961), the nighttime version of the show was eighth in the prime time Nielsen ratings, making it by far the most watched game show on television at the time. Critics cited Cullen's easygoing personality as a key part of the show's success. Image File history File links Tpir56. ... “Quiz show” redirects here. ... Bob Stewart (1920 - ) is a former American television game show producer. ... William Bill Lawrence Frances Cullen (February 18, 1920–July 7, 1990), was an American radio and television personality. ... Dominick George Pardo, born February 22, 1918 in Westfield, Massachusetts, is a legendary radio and television announcer. ... Johnny Gilbert (born c. ... Image File history File links No higher resolution available. ... NBC (a former acronym for National Broadcasting Company) is an American television network headquartered in the GE Building in New York Citys Rockefeller Center. ... Year 1956 (MCMLVI) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... Year 1963 (MCMLXIII) was a common year starting on Tuesday (link will display full calendar) of the Gregorian calendar. ... The American Broadcasting Company ( oftenly known as ABC) operates television and radio networks in the United States and is also shown on basic cable in Canada. ... Year 1963 (MCMLXIII) was a common year starting on Tuesday (link will display full calendar) of the Gregorian calendar. ... 1965 (MCMLXV) was a common year starting on Friday (the link is to a full 1965 calendar). ... November 26 is the 330th day (331st in leap years) of the year in the Gregorian calendar. ... Year 1956 (MCMLVI) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... September 3 is the 246th day of the year (247th in leap years) in the Gregorian calendar. ... 1965 (MCMLXV) was a common year starting on Friday (the link is to a full 1965 calendar). ... William Bill Lawrence Frances Cullen (February 18, 1920–July 7, 1990), was an American radio and television personality. ... When TV viewers or entertainment professionals in the United States mention ratings they are often referring to Nielsen Ratings, a system developed by Nielsen Media Research to determine the audience size and composition of television programming. ...

Contents

Gameplay

On the original version of The Price Is Right, four contestants – one a returning champion, the other three chosen from the studio audience – bid on items or ensembles of items in an auction-style format. This article or section does not adequately cite its references or sources. ...


A prize was presented for the contestants to bid on. After a minimum bid was specified, the contestants gave a bid on the item, one at a time; usually, each successive bid had to be a certain amount higher than the previous bid. At any time when it was his or her turn to bid, if he/she believed his/her bid was correct enough to win, he/she could "freeze" (and thus, was not allowed to give further bids).


The bidding process continued until one of two things happened:

  • A "time's up" buzzer sounded. Each contestant who had not yet "frozen" was given one final bid.
  • At least three of the contestants had "frozen." The fourth contestant was allowed one final bid, unless he/she already had the high bid.

Cullen then read the actual retail price of the prize; the contestant whose bid was closest without going over won the item. If everyone overbid, the prize was not won; however, Cullen would sometimes have the overbids "wiped out" and instruct everyone to give a lower bid.


Frequently, a bell would ring after the winner was revealed, indicating a bonus prize was awarded along with the item up for bids. While this was frequently just an additional prize, there were often bonus games added (e.g., a tune-matching game, where a clip of a well-known song was played and the contestant matched it with a face for a cash bonus).


Some rounds were one-bid rounds, which were like today's Contestants' Row bidding. Usually, the minimum bid and "bid higher" restrictions were waived. These prizes often had bonus surprises tied to them as well. The One-Bid round is the only aspect of the current version of The Price Is Right that is taken directly from this version. Bidders in Contestants Row awaiting the announcement of the winning bid. ...


After a set number of rounds (four on the nighttime version; six on the daytime), the contestant who accumulated the most value in cash and prizes was the returning champion on the next show.


Home viewer "showcases"

Frequently, The Price is Right featured a home viewer "showcase," a multi-prize package for which home viewers were invited to submit their bids via postcard. The viewer who was closest to the actual retail price won everything in the showcase. Very often, home viewers were stunningly accurate with their bids, including several viewers who guessed the price correct down to the penny. The term "showcase" would, in time, be replaced by the word, "sweepstakes"


The showcases remain in today's CBS version, as does the announcer phrase, "This showcase can be yours if the price is right."


Prizes

While many of the prizes on the original The Price Is Right were normal, standard game show fare (e.g., furniture, appliances, home electronics, furs, trips and cars), there were many instances of outlandish prizes being offered. This was particularly true of the prime-time version, which had a larger prize budget.


Some examples:

Sometimes, large amounts of food – such as a mile of hot dogs along with buns and enough condiments (perhaps to go with a barbecue pit) – were offered as the bonus. Rolls-Royce car may refer to vehicles produced by: Rolls-Royce Limited (1906-1973) Rolls-Royce Motors (1973-2003) Rolls-Royce Motor Cars (2003-present) // Rolls-Royce cars Rolls-Royce Limited vehicles 1904-1906 10 hp 1905-1905 15 hp 1905-1908 20 hp 1905-1906 30 hp 1905-1906... A Ferris wheel on the boardwalk in Ocean City, New Jersey, USA. A Ferris wheel (or, more commonly in the UK, big wheel) is a nonbuilding structure consisting of an upright wheel with passenger gondolas suspended from the rim. ... This article does not cite its references or sources. ... The Saint Lawrence Seaway in its broadest sense (see Great Lakes Waterway) is the system of canals that permits ocean-going vessels to travel from the Atlantic Ocean to the Great Lakes as far as Lake Superior. ...


Some other examples of outlandish or "exceptionally unique" bonus prizes:

  • Accompanying a color TV, a live peacock to serve as a "color guide."
  • Accompanying a barbecue pit and the usual accessories, a live Angus steer.
  • Accompanying a prize package of items needed to throw a backyard party, big band legend Woody Herman & His Orchestra.
  • Accompanying a raccoon coat worth $29.95, a sable coat valued at $23,000.

In the early 1960s, the dynamic of the national economy was such that the nighttime show could offer homes in new subdivisions (sometimes fully furnished) as prizes, sometimes with truly suspenseful bidding among the contestants. Woodrow Charles Herman (May 16, 1913 – October 29, 1987), better known as Woody Herman, was an American jazz clarinetist, alto and soprano saxophonist, singer, and big band leader. ...


Towards the end of the show's run on NBC, the nighttime version gave away small business franchises (like a take-out fried chicken establishment or a mobile drycleaning operation).


1963 ABC version

When The Price Is Right moved to ABC in 1963, three studio contestants — including the returning champion — played. The fourth chair was filled by a guest celebrity, who played for either a studio audience member or home viewer. If the celebrity was the big winner of the day, the contestant who had the most winnings was considered the champion.


Programming history

The American television game show The Price is Right has appeared in some version for 44 years, although not consecutively, between its premiere in 1956 and the present day (2007). ...

History

The Price Is Right was created and produced by Bob Stewart for Mark GoodsonBill Todman Productions. Stewart already had created one hit series for Goodson-Todman, To Tell the Truth, and he would later create the enormously successful Password. After 1964, Stewart left Password and Goodson-Todman to strike out on his own. (Frank Wayne, who later produced the Barker version of Price, took over Stewart's Password spot.) Bob Stewart (1920 - ) is a former American television game show producer. ... Mark Goodson (January 14, 1915 – December 18, 1992) was an accomplished American television producer who specialized in game shows. ... Bill Todman (July 31, 1916-July 29, 1979) was an American television producer born in New York City. ... Nipsey Russell, Peggy Cass, Bill Cullen and Kitty Carlisle from the 1969-78 version. ... Allen Ludden Password was a long-running American game show produced by Mark Goodson-Bill Todman Productions. ...


Bob Stewart attributes the creation of The Price Is Right to watching an auctioneer from his office window selling off various merchandise in New York City.


After the success of Price, To Tell the Truth, and Password, producer Stewart left Goodson-Todman in 1965. Stewart's follow-up to The Price Is Right, his first independent production, was Eye Guess, a sight-and-memory game with Bill Cullen as host (it was loosely based on a Price Is Right bonus game). Later, Stewart hit the jackpot with the popular The $10,000 Pyramid and its successors. Eye Guess was a television game show that ran from January 3, 1966 to September 26, 1969 on NBC. Bob Stewart created and packaged the show, which was hosted by Bill Cullen. ... Pyramid is an American television game show where contestants tried to guess a series of words or phrases, based on descriptions that were given to them, in the shortest amount of time. ...


Mark Goodson's gameshow empire also grew in the 1970s and 1980s, starting with The New Price is Right, and continuing with Match Game and its spinoff Family Feud, Card Sharks, and others. The Match Game was an American television game show, most often hosted by Gene Rayburn. ... A spin-off (or spinoff) is a new organization or entity formed by a split from a larger one such as a new company formed from a university research group. ... It has been suggested that Family Feud broadcast history (United States), Family Feud rules and production, Family Feud around the world be merged into this article or section. ... Card Sharks was an American television game show in which contestants guessed whether a playing card was higher or lower than the card that preceded it. ...


Bloopers and other memorable moments

  • On one show, the prize was a trip to the circus. The producers placed a live elephant in front of the circus backdrop. The camera cut to the elephant – which was moving its bowels. Cullen quipped: "Join us again on Monday when we'll have equal time for the Democratic Party!"
  • In another episode featuring an elephant, the elephant was offered as a "bonus prize" for a contestant who had won a grand piano (hence, for "extra ivory"). The real prize was $4,000; however, the contestant wanted the elephant and persisted with his demand. Eventually, the contestant got his wish, and a live elephant from Kenya was delivered to him. This incident was spoofed in The Simpsons episode "Bart Gets an Elephant" [1].
  • On a 1957 daytime episode, an elk's head was offered (it was connected to a bonus prize of a trip to a hunting lodge in Vermont). One camera angle had the elk head, which was suspended from the ceiling, looking like Bill Cullen was wearing it. Apparently seeing the camera shot from an offstage monitor, Cullen seized the moment as only he could, by appearing to duck from under the head, and in deadpan fashion, saying "hello, there," before standing up straight, his head once again appearing to disappear into the neck cavity of the elk's head.
  • On occasion, the contestants' tote boards (furnished by The American Totalizator Company, "A Division of Universal Control, Inc.") would break down. When this happened, a chalkboard was wheeled out and placed behind the contestants. One of the models would then act as "official scorekeeper" for that day's show.

The Big Top of Billy Smarts Circus Cambridge 2004. ... The Democratic Party is one of two major contemporary political parties in the United States, the other being the Republican Party. ... Simpsons redirects here. ... Bart Gets an Elephant is the seventeenth episode of The Simpsons fifth season. ...

Other facts

Origin

The show originated from the Hudson Theater in New York City, converted for television. A year later it used NBC's Colonial Theater at 66th and Broadway as its main origination. The Ziegfeld Theater was used for a few shows as well. When the show moved to ABC, the Ritz Theater became the show's broadcast origination. “New York, NY” redirects here. ...


In addition to his hosting duties on The Price Is Right and his weekly appearances as a panelist on I've Got A Secret, Bill Cullen also hosted a weekday morning radio show for WNBC in New York. The Price Is Rights US 35th season logo. ... Ive Got a Secret (abbreviated as IGAS) was a weekly panel game show produced by Mark Goodson and Bill Todman for CBS television and was created by Allan Sherman as essentially a knockoff of Whats My Line?. The original version of the show premiered in June 19, 1952...


Substitute Hosts

Among those who would fill in for "Ol' Bill" while he'd take a well-deserved vacation were:

Mervyn Edward Merv Griffin, Jr. ... Play Your Hunch was an American game show first hosted by Merv Griffin from 1958 to 1962, and was then hosted by Robert Q. Lewis until 1963. ... Arlene Francis Arlene Francis was born Arlene Francis Kazanjian on October 20, 1907 in Boston, Massachusetts, of Armenian descent. ... Jack Narz (born November 13, 1922, in Louisville, Kentucky), the elder brother of game show legend Tom Kennedy (Jim Narz) and the brother-in-law of another game show legend, the late Bill Cullen, is an American television announcer and game show host in his own right, who eluded the... Johnny Gilbert (born c. ...

Episode status

Although no color kinescopes or videotapes are known to exist from either NBC or ABC, The Price Is Right became the first regularly airing game show series to be aired in color in 1957. Black and white copies aired on Game Show Network from 1996 to 2000, at which time GSN's contract to air the show ended; as of 2007, it has not been renewed. There are also a few "public domain" episodes, complete with commercials, not part of the catalogue aired on GSN, available on home video, and among the traders' set. Kinescope (IPA: [], []) originally referred to the cathode ray tube used in television monitors. ... Bottom view of VHS videotape cassette with magnetic tape exposed Videotape is a means of recording images and sound onto magnetic tape as opposed to movie film. ... See TV (disambiguation) for other uses and Television (band) for the rock band European networks National In much of Europe television broadcasting has historically been state dominated, rather than commercially organised, although commercial stations have grown in number recently. ... The Game Show Network logo (1997-2004) The Game Show Network Logo (1994-1997) GSN (formerly known on-air as Game Show Network) is an American cable television and direct broadcast satellite channel dedicated to game shows, casino game shows, interactive television games, and reality shows. ...


Theme songs

The first theme song used from 1956 to 1961 was an arrangement of Charles Strouse's "Sixth Finger Tune." The second theme song, used from 1961 to 1965, was called "Window Shopping" and was composed by Bob Cobert. This theme was later used on another Goodson-Todman game, Snap Judgment. The theme later found its way back to Bob Stewart's stable with the short-lived Bill Leydon/Larry Blyden-hosted You're Putting Me On. Year 1956 (MCMLVI) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... 1961 (MCMLXI) was a common year starting on Sunday (the link is to a full 1961 calendar). ... Charles Strouse, (born 7 June 1928), is a Jewish-American composer and three-time winner of the Tony Award for Best Musical. ... 1961 (MCMLXI) was a common year starting on Sunday (the link is to a full 1961 calendar). ... 1965 (MCMLXV) was a common year starting on Friday (the link is to a full 1965 calendar). ... This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling. ...

  The Price Is Right
view  talk  edit
U.S. Versions Current version 1956–65 original version 1994–95 syndicated version
International versions Australia United Kingdom Other international versions
Major elements Contestants' Row pricing games Showcase Showdown The Showcase
Notable personalities United States: Bob Barker Bill Cullen Dennis James Tom Kennedy Rich Fields Johnny Olson Rod Roddy
International: Leslie Crowther (UK) • Larry Emdur (Aus) • Bruce Forsyth (UK) • Ian Turpie (Aus)
Miscellaneous Barker's Beauties Live casino show $1,000,000 Spectacular ...in popular culture
Any Number Balance Game Barker's Bargain Bar Barker's Marker$ Bonkers Bonus Game Bullseye Buy or Sell Card Game Check Game Check-Out • Clearance Sale Cliff Hangers Clock Game Coming or Going Cover Up Credit Card Danger Price Dice Game Double Prices Eazy az 1 2 3 Five Price Tags Flip Flop Freeze Frame Golden Road Grand Game Grocery Game ½ Off • Hi Lo Hole in One It's in the Bag Joker Let 'em Roll Line em Up Lucky $even Magic # Make Your Move Master Key Money Game More or Less Most Expensive Now....or Then One Away 1 Right Price 1 Wrong Price Pass the Buck Pathfinder Pick-a-Number • Pick-a-Pair • Plinko Pocket ¢hange • Poker Game Punch a Bunch Push Over • Race Game Range Game Safe Crackers Secret "X" Shell Game Shopping Spree Side by Side Spelling Bee Squeeze Play Stack the Deck Step Up Swap Meet Switch? Switcheroo Take Two Temptation Ten Chances That's Too Much! 3 Strikes Time Is Money (on hiatus) Triple Play 2 for the Price of 1
Add 'em Up Balance Game (1984 version) Bullseye (1972 version) Bump Double Bullseye Double Digits Finish Line Fortune Hunter Gallery Game Give or Keep Hit Me Hurdles It's Optional Mystery Price On the Nose On the Spot Penny Ante The Phone Home Game Professor Price Shower Game Split Decision Super Ball!! $uper $aver Telephone Game Trader Bob Walk of Fame


 

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