The Reader’s Digest Association, Inc. (NYSE: RDA) is a U.S. publisher and direct marketer based in Pleasantville, New York, best known for its flagship publication, Reader's Digest. The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange privately-owned by the NYSE Group (NYX). ... Wikibooks has more about this subject: Marketing Direct marketing is a discipline within marketing that involves contacting individual customers (business-to-business or consumer) directly and obtaining their responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. ... Pleasantville is a village in Westchester County, New York, United States. ... This article or section does not cite its references or sources. ...

RDA's magazines include 48 international editions of Reader's Digest and Spanish-language version Selecciones. Its other publications include American Woodworker (U.S.); The Family Handyman (U.S. and Australia); Moneywise (UK), Receptar (Czech Republic) and RD Specials, one-time publications sold at supermarket checkout counters.

RDA also produces illustrated reference books; Select Editions condensed novels; children's books, videos, and related products; recorded music box sets and collections. A novel (from French nouvelle Italian novella, new) is an extended, generally fictional narrative, typically in prose. ...

Other RDA divisions include:

• Reiman Media Group (acquired in 2002), publishers of 12 country-oriented lifestyle magazines including Taste of Home; also offers books and other related products and services.

• Books Are Fun, (acquired in 1999), book and gift marketer through book fairs and book displays

• QSP, which offers magazine subscriptions, gifts, and food for sale for school and youth group fundraising purposes

In March 2007, Reader's Digest was acquired by Ripplewood Holdings. For album titles with the same name, see 2002 (album). ... 1999 (MCMXCIX) was a common year starting on Friday, and was designated the International Year of Older Persons by the United Nations. ... Ripplewood is an American private equity firm that manages more than $10 billion in capital. ...

External links

• Corporate Website