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The Subservient Chicken is a viral marketing promotion of Burger King's line of chicken sandwiches and their "Have it Your Way" campaign. It was created for Miami advertising agency Crispin Porter + Bogusky by The Barbarian Group. The site is hosted at GSI Inc in Kansas City, Missouri. The site launched on April 8, 2004. Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. ...
Burger King (NYSE: BKC), often abbreviated to BK, is a global chain of hamburger fast food restaurants. ...
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An Italian sandwich. ...
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An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. ...
Crispin Porter + Bogusky is a Miami-based advertising agency. ...
This article or section reads like an advertisement. ...
The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive webcam. The site takes literally the advertising slogan "Get chicken just the way you like it". Yarkand ladies summer fashions. ...
A typical webcam A web camera (or webcam) is a real-time camera (usually, though not always, a video camera) whose images can be accessed using the World Wide Web, instant messaging, or a PC video calling application. ...
There are more than three hundred commands that the Subservient Chicken will respond to, including:
| | - Hide
- Leave
- Spin
- Do the YMCA
- Fly
- Handstand
- Cartwheel
- Push-up
- Electric Slide
- Backflip
- Turn off the lights
- Sing
- Die
- Pee
- Shakespeare
- Shake that booty
- Watch TV
- Headbutt
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Michael Joseph Jackson (August 29, 1958), commonly known as MJ as well as the King of Pop, is an American musician, entertainer, and pop icon whose successful career and controversial personal life have been a part of pop culture for the last three decades. ...
A street dancer doing the moonwalk in Madrid. ...
Riverdance Promotional Poster Riverdance is a theatrical show consisting of traditional Irish step dancing, notable for its rapid leg movements while body and arms are kept largely stationary. ...
Genera and Species Loxodonta Loxodonta cyclotis Loxodonta africana Elephas Elephas maximus Elephas antiquus †Elephas beyeri †Elephas celebensis †Elephas cypriotes †Elephas ekorensis †Elephas falconeri †Elephas iolensis †Elephas planifrons †Elephas platycephalus †Elephas recki †Stegodon †Mammuthus †Elephantidae (the elephants) is a family of pachyderm, and the only remaining family in the order Proboscidea...
In most birds and reptiles, an egg (Latin ovum) is the zygote, resulting from fertilization of the ovum. ...
Walk Like an Egyptian is a U.S. number-one hit from the album Different Light by The Bangles in 1986. ...
For other uses, see Yoga (disambiguation). ...
Look up squat, squatter, squatting in Wiktionary, the free dictionary. ...
Taco Bell Corp. ...
A fight is an act to establish dominance over an opposition by causing harm by physical or mental damage. ...
For other uses, see Book (disambiguation). ...
A bookcase filled with books A bookcase is an article of furniture, forming a shelved receptacle, usually perpendicular or horizontal, for the storage of books. ...
Y.M.C.A. is a 1978 song by the Village People which became a hit in January, 1979. ...
The Subservient Chicken, responding to the command "Michael Jackson moves" | When told to perform sex acts, take off his mask, or do anything the Subservient Chicken considers offensive, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. When told to eat food from rival fast food chain McDonald's, he approaches the camera and places his finger down his throat, when told to eat Burger King he has a more positive response. If he is told to 'join PETA', he performs the same action as when a 'dizzy' command is typed in. The chicken responds to the command "smoke crack" by smoking, but when told to "smoke a bong" he waggles his finger scoldingly. If told to "choke a bitch" he attempts to strangle himself. When told anything with the word "me" in it, it approaches the camera and looks at you, turning its head a few times. The Subservient Chicken, responding to the command Michael Jackson moves This work is copyrighted. ...
The Subservient Chicken, responding to the command Michael Jackson moves This work is copyrighted. ...
For other uses, see Mask (disambiguation). ...
This article is about the photographing device. ...
McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ...
People for the Ethical Treatment of Animals logo People for the Ethical Treatment of Animals (PETA) is an animal rights organization based in the United States. ...
After the success of the Subservient Chicken, Burger King used the character in subsequent advertising campaigns. In 2005, Burger King introduced its Chicken Fights campaign; the two "cockfighting chicken" advertising characters it is using in its chicken meat marketing campaign are modeled off this chicken. This article does not cite any references or sources. ...
A subsequent 2006 commercial showed a man riding on the chicken in a 60's-ish camera view complete with the friendly-like song, "Big Huckin' Chicken".
See also This article contains advertising campaigns for the international fast-food restaurant chain Burger King. ...
When Burger King first opened in 1957, its menu consisted primarily of hamburgers, milkshakes, and french fries. ...
Virtual Bartender Background Virtual Bartender, an example of viral marketing, is an online video feature that allows visitors to interact with a barmaiden (Playboy Model Tammy Plante). ...
OurPrisoner is an Internet reality television show featuring 35-year-old man Kieran Vogel, who is to live on camera for 24-hours a day, seven-days-a-week, for six-months in a single-family New Jersey house, that began on June 14, 2006. ...
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