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Toei Animation (東映アニメーション Tōei Animēshon) is a Japanese Animation (anime) studio owned by the Toei Company.
Competition from television forced Toei to adopt a style that is more standard in the current world of anime.
Although known internationally for their animation division, Toei is, first and foremost, one of Japan's most prominent motion picture studios (similar to Warner Bros. [which also has an animation division], MGM, etc, in the United States).
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