Pickard was born in Newcastle upon Tyne and left school at the age of fourteen. He met Basil Bunting and was instrumental in the older poet's return to writing in the early 1960s.
In 1973, Pickard moved to London and started writing radio and documentary film scripts. His film credits include Jarrow March (1976), We Make Ships (1988), Birmingham is What I Think With (1991) and The Shadow and the Substance (1994). He directed the last three of these films. In 1974, his television playSquire was broadcast by the BBC.
Pickard's poetry owes much to his reading of Bunting and of the Black Mountain poets, but it is also rooted in his own working classNorthumbrian background. His publications include High on the Walls (1968), The Order of Chance (1971), Hero Dust: New and Selected Poems (1979), Tiepin Eros: New and Selected Poems (1994), and Hole in the Wall: New and Selected Poems (2002).