The original Tony The Tiger seen on a 1954 advertisement.

In a 1995 commercial, Tony said, "Frosted Flakes have a taste adults have grown to love. They're grrreat!"

Tony the Tiger (Spanish: El Tigre Toño) is the advertising cartoon mascot for Kellogg's Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. More recently, Tony has also become the mascot for Tony's Cinnamon Krunchers and Tiger Power. Tony the Tiger may refer to: Tony the Tiger, the advertising cartoon mascot for Kelloggs Frosted Flakes breakfast cereal. ... Image File history File links Metadata Size of this preview: 450 × 600 pixelsFull resolution‎ (768 × 1,024 pixels, file size: 131 KB, MIME type: image/jpeg) A photograph of a 1954 cereal advertisement that has an image of the original Tony The Tiger on the box of Sugar Frosted Flakes. ... Image File history File links Metadata Size of this preview: 450 × 600 pixelsFull resolution‎ (768 × 1,024 pixels, file size: 131 KB, MIME type: image/jpeg) A photograph of a 1954 cereal advertisement that has an image of the original Tony The Tiger on the box of Sugar Frosted Flakes. ... Image File history File links Tony the Tiger performing his signature. ... Image File history File links Tony the Tiger performing his signature. ... Advert redirects here. ... For other uses, see Cartoon (disambiguation). ... Millie, once mascot of the City of Brampton, is now the Brampton Arts Councils representative. ... Kellogg Company (often referred to as simply Kellogg or Kelloggs) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol NYSE: K. Revenues in 2006 were $10. ... Frosties redirects here. ... This article does not cite any references or sources. ... Packaging is the enclosing of a physical object, typically a product that will be offered for sale. ... Frosted Flakes, or Frosties, is a cereal similar to Corn Flakes from Kelloggs but are coated with frosted sugar. ... Frosted Flakes, or Frosties, is a cereal similar to Corn Flakes from Kelloggs but are coated with frosted sugar. ...

History

Tony originally appeared in 1952, designed by children's book illustrator Martin Provensen and voiced on television by Dallas McKennon. Shortly after the initial Sugar Frosted Flakes advertisements aired, McKennon was replaced by Thurl Ravenscroft, who spent the next five decades providing the characteristic deep bass voice associated with the character, notably the familiar "They’re Grrreat!" catchphrase. Ravenscroft continued to voice the character until his death in 2005. Lee Marshall then took over the role and signed a 10 year contract with Kellogs in 2006. Year 1952 (MCMLII) was a leap year starting on Tuesday (link will display full calendar) of the Gregorian calendar. ... Alice Provensen (1918 August 14 - present) and Martin Provensen (1916 July 10 - 1987 March) were an American author-illustrator team who created childrens books. ... Dallas R. McKennon (July 19, 1919-) is an American actor, sometimes credited as Dal McKennon, with extensive work as a voice actor. ... Ravenscrofts 1970 gospel album Great Hymns in Story and Song Thurl Arthur Ravenscroft (February 6, 1914 – May 22, 2005) was an American voice actor and singer with a deep, booming voice. ... For the former professional footballer of the same name, see Lee Marshall (footballer) Lee Marshall was a professional wrestling announcer for the American Wrestling Association (AWA). ...

Developed as part of a 1952 contest, Tony competed against three other potential mascots for the public's affection: Katy the Kangaroo (originated by Robert Dulaney in the early sixties), Elmo the Elephant, and Newt the Gnu. Within the year, the other mascots were dropped (with Elmo and Newt never once gracing the front of the box), and Tony was given a son, Tony Jr. Species Macropus rufus Macropus giganteus Macropus fuliginosus Macropus antilopinus A kangaroo is a marsupial from the family Macropodidae (macropods, meaning large foot). In common use the term is used to describe the largest species from this family, the Red Kangaroo, the Antilopine Kangaroo, and the Eastern and Western Grey Kangaroo... Genera and Species Loxodonta Loxodonta cyclotis Loxodonta africana Elephas Elephas maximus Elephas antiquus † Elephas beyeri † Elephas celebensis † Elephas cypriotes † Elephas ekorensis † Elephas falconeri † Elephas iolensis † Elephas planifrons † Elephas platycephalus † Elephas recki † Stegodon † Mammuthus † Elephantidae (the elephants) is a family of pachyderm, and the only remaining family in the order Proboscidea... GNU (pronounced ) is a computer operating system composed entirely of free software. ...

In the 1970s, consumers were briefly introduced to more of Tony's family including Mama Tony, Mrs. Tony, and a daughter, Antoinette. During that decade, son Tony Jr. was even given his own short-lived cereal, Frosted Rice. The 1970s decade refers to the years from 1970 to 1979, also called The Seventies. ...

Provensen's original art design for the tiger has changed significantly over the years, as Tony changed from a whimsical, cereal-box-sized tiger with a teardrop-shaped head to a sleek, muscular sports enthusiast. Graphics are often utilitarian and anonymous,[1] as these pictographs from the US National Park Service illustrate. ...

Frosties

Advertisements for Frosties in the United Kingdom are revoiced locally. The British Tony does still have an American accent however, as he is voiced by Californian actor and bass player, Tom Hill. For some time in the United Kingdom, the rock song "Eye of the Tiger" by Survivor was used in conjunction with Tony's commercials. For other uses, see Rock music (disambiguation). ... Eye of the Tiger is also the title of a 1986 film, and should not be confused with the 1977 film Sinbad and the Eye of the Tiger. ... Survivor is an American rock band formed in 1977 by core members Jim Peterik and Frankie Sullivan. ...

Lawsuit against Exxon

In 1996, the Kellogg Company filed suit against Exxon Corp. (now ExxonMobil) claiming that the use of the Exxon tiger figure to sell food at TigerMart convenience stores infringed and diluted Kellogg's Tony the Tiger trademark. In 2000, the Supreme Court let stand an appellate court decision allowing Kellogg to sue, even though both trademarks had co-existed without complaint for 30 years. The appellate court held that the theory of "progressive encroachment" could explain and justify Kellogg's failure to take action earlier.^[1] Year 1996 (MCMXCVI) was a leap year starting on Monday (link will display full 1996 Gregorian calendar). ... For other uses, see Exon (disambiguation). ... Encroachment is a term which implies advance beyond proper limits, and may have different interpretations depending on the context. ...

Trivia

• In the 1974 Disney feature Winnie the Pooh and Tigger Too, Tigger uses Tony's catchphrase when he says, "Bouncing makes you feel grrrreat!"

• Tony is one of the Monster in My Pocket characters. In collaboration with Morrison Entertainment Group and Corinthian Marketing, he is a coach to the Monster Wrestlers in My Pocket (figure #W9) and referee to the Monster Sports Stars in My Pocket (#B4).

• In the credits of the video game Viewtiful Joe 2 the character Frost Tiger says "I'm Tony the [BLEEP]er! Try my new frosted flakes! They're grrrrrrrrrrrreat!

• In television commercials aired in Spain, Tony's catchphrase is "Brutal!", with the emphasis on the second syllable. In addition to being a cognate of the identically-spelled English word, the Spanish term "brutal" also means "tremendous" in the colloquial.

• In Mexico, Tony's known as "El Tigre Toño", and his catch phrase is "¡Son Grrrrriquísimas!"

• Tony made a cameo in an episode of Robot Chicken, alongside other cereal box mascots, such as the Trix Rabbit. Tony says his catchphrase as he shoots at a few policemen in the skit.

• Tony is spoofed by the ironically named Crash Bandicoot character Tiny Tiger, a powerful and evolved Thylacine.

• Tony is also spoofed in the Family Guy episode "The Tan Aquatic with Steve Zissou," when Peter is having "store-brand imitation Frosted Flakes, featuring Terry the Tiger," whose catch phrase is, "They'rrrrrrrrrre food!"

• In another family guy episode, parodying The Breakfast Club, Peter pretends to be a high school student. He enters a library and exclaims "Holy crap, it's the Breakfast Club". He sees Tony the Tiger and several other well known American cereal box characters. Tony mimics the scene describing getting cigarettes for Christmas from his dad. He quotes: "Here Tony, try these -- they'rrrrre great!".

Disney may refer to: The Walt Disney Company and its divisions, including Walt Disney Pictures. ... The Many Adventures of Winnie the Pooh is a full-length animated film produced by Walt Disney Productions and first released on March 11, 1977. ... Tigger is a fictional tiger character originally introduced in A. A. Milnes book, The House at Pooh Corner. ... Monster in My Pocket was a toy line developed by Morrison Entertainment Group, headed by Joe Morrison and John Weems, and released by Matchbox in 1990 consisting of small, soft plastic monsters from religion and mythology, literary fantasy, and unexplained phenomena. ... Viewtiful Joe 2 is a video game and sequel to Viewtiful Joe. ... Look up cognate in Wiktionary, the free dictionary. ... The English language is a West Germanic language that originates in England. ... Robot Chicken is an Emmy award-winning American stop motion animated television series produced by Stoopid Monkey, ShadowMachine Films, Williams Street, and Sony Pictures Digital, currently airing in the US as a part of Cartoon Networks Adult Swim line-up, in the United Kingdom and Ireland as part of... The Trix Rabbit is a cartoon mascot for General Mills Trix (cereal), and appears on the packaging design, advertising, and other marketing materials for this breakfast cereal. ... Crash Bandicoot is a popular video game series created by Andy Gavin and Jason Rubin. ... Tiny Tiger , erroneously named Taz Tiger in the NTSC pause screen of Crash Bandicoot 2: Cortex Strikes Back) is a fictional video game character and secondary villain in the Crash Bandicoot series. ... Binomial name (Harris, 1808) The Thylacine (Thylacinus cynocephalus) was the largest known carnivorous marsupial of modern times. ... Family Guy is an Emmy Award-winning American animated television series about a dysfunctional family in the fictional town of Quahog, Rhode Island. ... “The Tan Aquatic with Steve Zissou” is the eleventh episode of season five of the FOX animated television series Family Guy and ninety-first episode overall. ... This article is about the 1985 film. ...

Notes

1. ^ Gold, Estella. "Catch A Tiger By The Tail: Guarding Trademarks As Your Business Expands", Findlaw.com, 2000.

In the animated "Shazam" episode, "The Circus Caper," Mr. Tawny imitates Tony by telling the Marvel Family, "You guys are grrr-east!"

External links

• Image of Tony Jr.
• Image of Mrs. Tony (a.k.a. Mama Tony), wife of Tony the Tiger