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SBA - Marketing | Trade Shows (392 words) |
 | Trade shows are designed to let entrepreneurs meet many potential customers face-to-face in a brief period of time inexpensively. |
| Trade shows help level the playing field for smaller firms, since booth space is generally inexpensive ($13 per square foot on average, with the typical small booth covering 100 square feet), and even small companies can usually afford attractive displays. |
| The Trade Show Bureau claims that the average total cost of closing a sale in the field is $1,080, while the cost of closing a sale to a qualified trade show prospect is $419. |
| Howstuffworks "How Trade Shows Work" (170 words) |
| Maybe you've attended a trade show before so you have an idea of what they are, but planning and managing the process is a whole other animal. |
| Trade shows are one of the best ways to get in front of your customers and prospects, but how do you decide which shows are best? |
| In this article, we'll take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. |
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