FACTOID # 106: Americans are 15% more innovative than the Japanese. But in percentage terms, the Japanese grant 3.5 times more patents.
 
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Encyclopedia > Trust Us, We're Experts

Trust Us, We're Experts: How Industry Manipulates Science and Gambles with Your Future is a book written by Sheldon Rampton and John Stauber. A publisher's blurb calls it: Sheldon Rampton (born August 4, 1957) is the editor of PR Watch, and the author of several books that criticize the public relations industry and what he sees as other forms of corporate and government propaganda. ... John Stauber is an American writer and political activist who co-authored two books about the PR industry, one book about industry manipulating science (Trust Us, Were Experts) and another about mad cow disease. ...

a chilling exposé on the manufacturing of "independent experts." Public relations firms and corporations have seized upon a slick new way of getting you to buy what they have to sell: Let you hear it from a neutral "third party," like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged to make you believe what they have to say--preferably in an "objective" format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their "opinions".

Critical response

An April 2001 Village Voice review of the book accuses them of "paranoid fatalism" concerning the facts researched but also says the book is "exhaustively detailed", "calmly convincing", and "light on rhetoric". [1] (http://www.villagevoice.com/issues/0115/lee2.php) 2001 is a common year starting on Monday of the Gregorian calendar. ... Paranoid redirects here. ... Fatalism is, roughly, the view that the future is already set and therefore, that human deliberation and actions are pointless because things have to be the way they have to be. ...


External links

  • Official webpage (http://www.prwatch.org/books/experts.html)
  • Excerpt (http://zpedia.org/static/hawksnest/) (on the Hawk's Nest incident)


 

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