An underwriting spot is an announcement made on public broadcasting outlets, especially in the United States, in exchange for funding. These spots usually mention the name of the sponsor, and can resemble traditional advertising in commercial broadcasting, but there are usually legal restrictions, such as a prohibition of making product claims, announcing prices, or providing an incentive to buy a product or service. Public broadcasting is a form of public service broadcasting (PSB) intended to serve the diverse needs of the listening public. ... Commercialism redirects here. ... Commercial broadcasting - Wikipedia /**/ @import /skins-1. ...

Donors who contribute funding can include corporations, small businesses, philanthropic organizations, charitable trusts, and individuals. Corporate redirects here. ... A small business may be defined as a business with a small number of employees. ... Philanthropy is the act of donating money, goods, time, or effort to support a charitable cause, usually over an extended period of time and in regard to a defined objective. ... A charitable trust (or charity) is a trust organized to serve private or public charitable purposes. ...

Critics argue^{[citation needed]} that these spots are a corrupting influence, and introduce the same commercial biases into Public broadcasting as exist the corporate media. Corporate media is a term of derision used by some media critics in the political discourse in the United States and elsewhere, particularly by leftists and progressives, to imply that the mainstream media is manipulated by large multinational corporations. ...

PBS Program Underwriting Policy

The Public Broadcasting System defines its "Program Underwriting Policy" in its PBS Redbook. As of 2007 its provisions include the following:^[1] Note: Public Broadcasting Services is a broadcaster in Malta. ... 2007 is a common year starting on Monday of the Gregorian calendar. ...

• Underwriters are defined as third parties that voluntarily contribute cash to partially or fully finance the production or acquisition of a program by a PBS station. Underwriters do not include investment or licensing partners or distribution entities providing cash for other purposes.
• The block of time containing underwriter credits is called the "underwriting credit pod"; it can be no longer than 60 seconds, with no more than 15 seconds allocated per underwriter. If any underwriter is mentioned, then all must be acknowledged.
• Underwriting credit pods must "mirror the production values of the program and flow smoothly with program content and other packaging elements."
• Underwriting credit pods must appear at the end of the program and may appear at the beginning. In news and public affairs programs, underwriting credits must be included in both places. The end underwriting pod can be either before or after the program's production credits; if an underwriting pod is including in the beginning, it must start within the program's first three minutes and should be placed after the program's opening or tease (in order to separate national underwriting from local underwriting).
• When PBS partially funds the production, the underwriting credit pod must end with "and Viewers Like You"; when funding is received from the Corporation for Public Broadcasting (CPB), they are credited with a voiceover ("This program was made possible by the Corporation for Public Broadcasting") and a "visual treatment" consisting of the CPB logo, the tag line "a private corporation funded by the American people" and the CPB's website ("cpb.org").

Underwriting refers to the process that a large financial service provider takes a dump on your face and then uses it to assess the process of providing access to their product like providing equity capital, insurance or credit to a customer. ... In a two-party system a third party is a party other than the two dominant ones. ... Public affairs is a catch-all term that includes public policy as well as public administration, both of which are closely related to and draw upon the fields of political science as well as economics. ... The Corporation for Public Broadcasting logo, used from 1969 to 2002. ... A voice-over is a narration that is played on top of a video segment, usually with the audio for that segment muted or lowered. ...

References

1. ^ Program Underwriting Policy from the PBS website