NationMaster - Encyclopedia: Vanilla Coke

Vanilla Coke (also known as Coca-Cola Vanilla, and, for a time in the summer of 2003, V) is the soft drink Coca-Cola made to a recipe with extra vanilla. It was available as early as the 1950s at many soda fountains and restaurants, which added the flavoring themselves. Mass production began for the United States market on May 15, 2002,^[1] as part of competitive plans against rival Pepsi and other soft drink producers. By 2004, the company had marketed Vanilla Coke in over 30 countries around the globe.^[2] For other uses, see vanilla (disambiguation). ... Several different brands of cola. ... The Coca-Cola Companys headquarters in Atlanta, GA. The Coca-Cola Company (NYSE: KO) is an international beverage and food manufacturer whose headquarters are in Atlanta, Georgia, in the United States of America. ... Image File history File links Flag_of_the_United_States. ... The 1950s was the decade spanning from the 1st of January, 1950 to the 31st December, 1959. ... Soda fountain is a North American term referring to the carbonated drink dispensers found in fast food restaurants and convenience stores in the US and Canada. ... For album titles with the same name, see 2002 (album). ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... Diet Vanilla Coke is the vanilla version of Diet Coke. ... Coca-Cola Black Cherry Vanilla and Diet Coke Black Cherry Vanilla were launched in January 2006 by The Coca-Cola Company in United States. ... Pepsi Vanilla is a drink produced in Purchase, New York by soft drink company PepsiCo. ... 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... A soft drink is a drink that contains no alcohol. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... The 1950s was the decade spanning from the 1st of January, 1950 to the 31st December, 1959. ... Soda fountain is a North American term referring to the carbonated drink dispensers found in fast food restaurants and convenience stores in the US and Canada. ... May 15 is the 135th day of the year in the Gregorian Calendar (136th in leap years). ... For album titles with the same name, see 2002 (album). ... Pepsi-Cola, most commonly called Pepsi, is a soft drink produced by PepsiCo. ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...

The introduction of the vanilla flavor was hailed by the Coca-Cola Company as "the greatest innovation since Diet Coke in 1983" ^[3]. It was announced in late 2005 that the company would be phasing out the product in the United States and United Kingdom markets.^[4]

History

Ordinary Coca-Cola already contains small amounts of vanilla. The Coca-Cola Company first tested a Coca-Cola blend with extra vanilla flavoring at the 1982 World's Fair in Knoxville, Tennessee.^{[citation needed]} After the introduction of Cherry Coke and the failure of New Coke the company was hesitant to introduce anything radically new. It was not until early April of 2002 that rumors began to circulate that the Coca-Cola Company was planning a new variation to their classic soft-drink. The Coca-Cola Company was tight-lipped regarding the details of the new beverage, commenting to a London-based newspaper, "We've always got a number of things in development," leaving open speculation for what was to develop.^[5] It would later be revealed that testing for a vanilla flavor had been completed and that the new beverage would be available in months. However, in late April the company announced that Vanilla Coke would be produced as early as May.^[1] The Coca-Cola Companys headquarters in Atlanta, GA. The Coca-Cola Company (NYSE: KO) is an international beverage and food manufacturer whose headquarters are in Atlanta, Georgia, in the United States of America. ... 1982 (MCMLXXXII) was a common year starting on Friday of the Gregorian calendar. ... A Worlds Fair is any of various large expositions held since the mid-19th century. ... Nickname: The Marble City, K-Town, Big Orange Country, Knox Vegas Location Location within the U.S. State of Tennessee Coordinates , Government Cities in Tennessee Tennessee Mayor Bill Haslam (R) Geographical characteristics Area City 254. ... Cherry Coke is Coca-Cola with added cherry flavor. ... New Coke was the unofficial name of the sweeter drink introduced in 1985 by The Coca-Cola Company to replace its flagship soda, Coca-Cola or Coke. ... For album titles with the same name, see 2002 (album). ... London (pronounced ) is the capital city of England and the United Kingdom. ...

The company began mass-producing Vanilla Coke (also known as Coca-Cola Vanilla) for the United States market on May 15, 2002, as part of competition plans against arch-rival Pepsi and other soft drink producers. As of 2003, Vanilla Coke was marketed in European countries as well as Australia and New Zealand (in mid-to-late-2002). By 2004, the company had marketed Vanilla Coke in over 30 countries around the globe. May 15 is the 135th day of the year in the Gregorian Calendar (136th in leap years). ... For album titles with the same name, see 2002 (album). ... Pepsi-Cola, most commonly called Pepsi, is a soft drink produced by PepsiCo. ... 2003 is a common year starting on Wednesday of the Gregorian calendar, and also: The International Year of Freshwater The European Disability Year Events January events January 1 Luíz Inácio Lula Da Silva becomes the 37th President of Brazil. ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...

Marketing campaign

The marketing campaign for Vanilla Coke aimed to appeal across all generations. Yolanda Ball, brand manager for Coca-Cola Classic, commented that "We had to learn how to balance the newness of vanilla with the established qualities of Coca-Cola".^[6] Image File history File links Vanilla_coke_ad. ... Image File history File links Vanilla_coke_ad. ... For other uses, see vanilla (disambiguation). ...

One of the first notable advertisements was a television ad created by The Martin Agency which was based upon the product's original campaign line of "Reward Your Curiosity". The ad featured actor Chazz Palminteri, in which he and another man pull aside a teenager into an alley when they caught him peering into a hole. Palminteri gives the boy a Vanilla Coke, as a reward for his curiosity. The Martin Agency is a fully integrated, national advertising agency founded in 1965 by David N. Martin with offices in Richmond, VA and New York City. ... Chazz Palminteri (born May 15, 1952, Bronx, New York) is an Oscar-nominated American actor and writer of Sicilian descent. ... This article or section does not cite its references or sources. ...

Ball commented on the television ad by saying that "We were trying to create something new and intriguing... Half of it was about new, different and change of pace, and the rest of it was about how people love and trust Coca-Cola. But we didn't have to say New from Coca-Cola. We didn't have to hit them over the head with it."^[6]

Vanilla Coke debuted at the Vanilla Bean Café, locally known as "the Bean," in the scenic town of Pomfret, Connecticut. The diet variety would be directed primarily at middle-aged women. Pomfret is a town located in Windham County, Connecticut. ...

Product information

Image File history File links Vanilla_coke. ... Image File history File links Vanilla_coke. ... Image File history File links Download high resolution version (900x1143, 171 KB) Summary Press release photo. ... Image File history File links Download high resolution version (900x1143, 171 KB) Summary Press release photo. ...

Nutritional

Packaging

Vanilla Coke was packaged in standard bottles in accordance with appropriate Coca-Cola packaging. For a brief period of time in mid-2003, the bottles that Vanilla Coke came in, which had before said Vanilla Coke, were changed simply to V. Afterwards, the original labeling was resumed, though the "V"-Labelling is still used occasionally. 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ...

Varieties

In late 2002, a sugar free version of the soft drink, Diet Vanilla Coke, arrived on supermarket shelves. In some countries, including Australia and New Zealand, a similar drink is marketed as "Diet Coke with Vanilla." In 2005, the sugar-free product in the United States and Canada became "Diet Coke Vanilla," with more emphasis on the Diet Coke label. All varieties were discontinued in 2006 in the United States and the United Kingdom. Both varieties are still available in Australia and Hong Kong. For album titles with the same name, see 2002 (album). ... Supermarkets, past and present, include: // Originating (HQ) country first. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ...

Reception

Its inaugural year in 2002 was unsurprisingly its best. It is estimated that the product was purchased by about 29% of all United States households that year.^[7]

It has been speculated some of the reason that Vanilla Coke was not received as well as Coca-Cola had hoped was because while many enjoyed the Vanilla flavor, it was frequently associated as tasting like Cream soda mixed with Coke.^{[citation needed]} This is an article about the soft drink. ...

Discontinuation

Doubt was cast over the future of Vanilla Coke and its splinter beverages as it was revealed that 2004 sales amounted to 35 million unit cases in North America, compared to 90 million in its inaugural year. Vanilla Diet Coke dropped by almost half since debuting in 2003 with 23 million unit cases sold, it fell to just 13.^[4] World map showing North America A satellite composite image of North America. ...

On November 3, 2005, the Cola-Cola Company announced that Vanilla Coke and its diet counterpart would be discontinued in the United Kingdom by early 2006. A day later it was announced that it would be phased out in North America by the end of 2005. November 3 is the 307th day of the year (308th in leap years) in the Gregorian Calendar, with 58 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... World map showing North America A satellite composite image of North America. ...

Coca-Cola introduced Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke in North America in January 2006. The company said Vanilla Coke and Diet Vanilla Coke may be made available again in the future.^[4] Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke will be launched in January 2006 by The Coca-Cola Company in North America. ...

"We are exploring ways to bring them back at another time, but right now Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke are what consumers are telling us they want."^[8] Vanilla Coke beverages are still produced in markets like Australia and France.

One may still find Vanilla Coke on sites like eBay for about $10 per 12-can case. eBay headquarters in San Jose eBay North First Street satellite office campus (home to PayPal) eBay Inc. ...

Notes

class="preview" id="pv106"> The Cable News Network, usually referred to as CNN, is a cable television network founded in 1980 by Ted Turner and Reese Schonfeld [1] [2] (although the latter is not currently recognized in CNNs official history). ... April 15 is the 105th day of the year in the Gregorian calendar (106th in leap years). ... For album titles with the same name, see 2002 (album). ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... September 22 is the 265th day of the year in the Gregorian calendar (266th in leap years). ... The Coca-Cola Companys headquarters in Atlanta, GA. The Coca-Cola Company (NYSE: KO) is an international beverage and food manufacturer whose headquarters are in Atlanta, Georgia, in the United States of America. ... March 12 is the 71st day of the year in the Gregorian Calendar (72nd in leap years). ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... October 18 is the 291st day of the year (292nd in leap years). ... For album titles with the same name, see 2002 (album). ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... For other uses, see MSN (disambiguation). ... November 4 is the 308th day of the year (309th in leap years) in the Gregorian Calendar, with 57 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... September 22 is the 265th day of the year in the Gregorian calendar (266th in leap years). ... The Cable News Network, usually referred to as CNN, is a cable television network founded in 1980 by Ted Turner and Reese Schonfeld [1] [2] (although the latter is not currently recognized in CNNs official history). ... April 1 is the 91st day of the year (92nd in leap years) in the Gregorian calendar, with 274 days remaining. ... For album titles with the same name, see 2002 (album). ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... USA Today is a national American newspaper published by the Gannett Corporation. ... October 14 is the 287th day of the year (288th in leap years) in the Gregorian calendar. ... For album titles with the same name, see 2002 (album). ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... September 22 is the 265th day of the year in the Gregorian calendar (266th in leap years). ... The Cable News Network, usually referred to as CNN, is a cable television network founded in 1980 by Ted Turner and Reese Schonfeld [1] [2] (although the latter is not currently recognized in CNNs official history). ... November 4 is the 308th day of the year (309th in leap years) in the Gregorian Calendar, with 57 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... The current BBC News logo BBC News and Current Affairs is a major arm of the BBC responsible for the corporations newsgathering and production of news programmes on BBC television, radio and online. ... November 4 is the 308th day of the year (309th in leap years) in the Gregorian Calendar, with 57 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ...

References

"Declining sales spell the end of Vanilla Coke". November 6, 2005. New Sunday Times, p. 14.
Coca-Cola press release Coca-Cola Company. March 12, 2004. Retrieved January 11, 2006.
Shea, S Coke adds Vanilla B and T. October 18, 2002. Retrieved January 11, 2006.
How about Vanilla Coke? CNN Money. April 1, 2002. Retrieved January 11, 2006.
Coca-Cola unveils Vanilla Coke CNN Money. April 15, 2002. Retrieved January 11, 2006.
Howard, T Coke pops top on new colas USA Today. October 14, 2002. Retrieved January 11, 2006.
Coca-Cola extracting Vanilla Coke in U.S. MSN. November 4, 2005. Retrieved January 11, 2006.
Coke ditches three flavours in US BBC News. November 4, 2005. Retrieved January 11, 2006.
Bhatnagar, P Joy of (Vanilla) Pepsi? CNN Money. November 4, 2005. Retrieved January 11, 2006.

November 6 is the 310th day of the year (311th in leap years) in the Gregorian Calendar, with 55 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... The Coca-Cola Companys headquarters in Atlanta, GA. The Coca-Cola Company (NYSE: KO) is an international beverage and food manufacturer whose headquarters are in Atlanta, Georgia, in the United States of America. ... March 12 is the 71st day of the year in the Gregorian Calendar (72nd in leap years). ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... October 18 is the 291st day of the year (292nd in leap years). ... For album titles with the same name, see 2002 (album). ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... The Cable News Network, usually referred to as CNN, is a cable television network founded in 1980 by Ted Turner and Reese Schonfeld [1] [2] (although the latter is not currently recognized in CNNs official history). ... April 1 is the 91st day of the year (92nd in leap years) in the Gregorian calendar, with 274 days remaining. ... For album titles with the same name, see 2002 (album). ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... The Cable News Network, usually referred to as CNN, is a cable television network founded in 1980 by Ted Turner and Reese Schonfeld [1] [2] (although the latter is not currently recognized in CNNs official history). ... April 15 is the 105th day of the year in the Gregorian calendar (106th in leap years). ... For album titles with the same name, see 2002 (album). ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... USA Today is a national American newspaper published by the Gannett Corporation. ... October 14 is the 287th day of the year (288th in leap years) in the Gregorian calendar. ... For album titles with the same name, see 2002 (album). ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... For other uses, see MSN (disambiguation). ... November 4 is the 308th day of the year (309th in leap years) in the Gregorian Calendar, with 57 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... The current BBC News logo BBC News and Current Affairs is a major arm of the BBC responsible for the corporations newsgathering and production of news programmes on BBC television, radio and online. ... November 4 is the 308th day of the year (309th in leap years) in the Gregorian Calendar, with 57 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... The Cable News Network, usually referred to as CNN, is a cable television network founded in 1980 by Ted Turner and Reese Schonfeld [1] [2] (although the latter is not currently recognized in CNNs official history). ... November 4 is the 308th day of the year (309th in leap years) in the Gregorian Calendar, with 57 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... January 11 is the 11th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ...

External links

Categories: Articles with unsourced statements | Coca-Cola | Cola The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... New Coke was the unofficial name of the sweeter drink introduced in 1985 by The Coca-Cola Company to replace its flagship soda, Coca-Cola or Coke. ... Coca-Cola Cherry is a soft drink brand owned by The Coca-Cola Company. ... Coca-Cola with Lime was introduced in North America in the first quarter of 2005. ... Coca-Cola Citra was introduced in Mexico in 2005 on a trial basis. ... Coca-Cola Black Cherry Vanilla and Diet Coke Black Cherry Vanilla were launched in January 2006 by The Coca-Cola Company in United States. ... Coca-Cola BlÄk is a coffee-flavoured soft drink introduced by Coca-Cola in 2006. ... Coca-Cola with Lemon is a soft drink brand owned by The Coca-Cola Company. ... Raspberry Coke was a Coca-Cola flavor sold in New Zealand on a trial basis. ... Diet Coke or Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. ... Coca-Cola C2 (also referred to as Coke C2, C2 Cola, or simply C2) is a cola-flavored beverage introduced by The Coca-Cola Company first in Japan, then later on June 7, 2004 in the United States, in response to the low-carbohydrate diet trend. ... Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. ... Coca-Cola Light Sango is a blood orange-flavored variety of Coca-Cola Light/Diet Coke produced by The Coca-Cola Company, available in Belgium and later Luxembourg and France since mid-2006. ...

Contents

History GA_googleFillSlot("encyclopedia_square");