Vegard Ulvang (born October 10, 1963) is a Norwegiancross-country skier. He has won 3 Olympic titles. At the opening ceremony of the 1994 Winter Olympic Games, he took the Olympic Oath. Awarded the Holmenkollen medal in 1991. Winner of the 1990 World Cup. Winner of 9 gold, 6 silver and 2 bronze medals in the Norwegian Championships. 9 World Cup race victories. After retiring from professional skiing, he started his own clothing line.
Ulvang says the deal should help take everything from his wool socks to long underwear out into the world as well.
Ulvang, who won multiple gold medals during his skiing career and is a former Olympic star, has built up a small fortune through his company Elite Sport, which he launched when he retired from professional competition.
Ulvang owned 50 percent of the company, with Jon Inge Gullikstad held 45 percent and Joern Naess held the remaining 5 percent.
Norwegian cross-country skiing champion VegardUlvang veered off course in his attempt to register the mark ULVANG for "socks." The Board affirmed a Section 2(e)(4) refusal to register, finding the mark to be primarily merely a surname.
Applicant acknowledged that "Ulvang" is his surname, that it has no dictionary meaning, and that it has no geographical significance or meaning in a foreign language.
Ulvang owns a Norwegian registration for his mark, he will have to develop secondary meaning in this country if he wants to win the red seal and blue ribbon attached to a U.S. trademark registration certificate.
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