Virgin Mobile Australia (VMA) is a mobile phone company based in Sydney, Australia. They sell through over 3500 retail outlets, including Allphones and Telechoice, as well as their own retail stores in Sydney, Melbourne and Brisbane, as well as via telesales and web-based stores. VMA offers prepaid (including a discount online-only service, Bean Counter), standard monthly plans and CAP plans. Image File history File links No higher resolution available. ... A subsidiary, in business, is an entity that is controlled by another entity. ... SingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications (ASX: ). The company primarily trades under the Optus brand, while maintaining several wholly owned subsidiary brands, such as Virgin Mobile Australia and Boost Mobile in the mobile telephony market... Image File history File links This is a lossless scalable vector image. ... This article is about the metropolitan area in Australia. ... Image File history File links Flag_of_the_United_Kingdom. ... Sir Richard Branson (born July 18, 1950) a famed British entrepreneur, is best known for his widely successful Virgin brand, a banner that encompasses a variety of business organizations. ... For the computer game by Peter Molyneux, see The Entrepreneur. ... Image File history File links This is a lossless scalable vector image. ... Chief Executive Officer (CEO) is the job of having the ultimate executive responsibility or authority within an organization or corporation. ... Telecommunication involves the transmission of signals over a distance for the purpose of communication. ... Prepaid refers to services paid for in advance. ... Post Paid: a commonly referred to in and across India with telecom service providers for customers who use and pay. ... A stylised representation of a mobile phone A mobile phone is a device which behaves as a normal telephone whilst being able to move over a wide area ( cordless phone which acts as a telephone only within a limited range). ... Broadband in telecommunications is a term that refers to a signaling method that includes or handles a relatively wide range of frequencies, which may be divided into channels or frequency bins. ... This article is about work. ... For the band, see Big Brother and the Holding Company. ... SingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications (ASX: ). The company primarily trades under the Optus brand, while maintaining several wholly owned subsidiary brands, such as Virgin Mobile Australia and Boost Mobile in the mobile telephony market... A website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet. ... This article is about the metropolitan area in Australia. ... The Allphones Logo Allphones is an Australian company, originating in Western Australia. ...

History

VMA was founded in October, 2000, as a 50/50 business partnership between Virgin Mobile UK and Optus. VMA were Australia's first Mobile Virtual Network Operator. In this case the arrangement was to use the Optus network infrastructure but with Virgin management of all aspects of the customer experience including branding of products, customer service and billing. Year 2000 (MM) was a leap year starting on Saturday. ... Virgin Mobile UK is a mobile phone service provider operating in the United Kingdom. ... SingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications (ASX: ). The company primarily trades under the Optus brand, while maintaining several wholly owned subsidiary brands, such as Virgin Mobile Australia and Boost Mobile in the mobile telephony market... This article does not cite any references or sources. ...

In 2002 Virgin Mobile UK increased its shareholding to 74.15 per cent.^[1] after Optus refused to inject more cash into the operations. Optus was reported to have lost $AU116 million from the operation since the joint venture began. ^[2]

At the end of 2005 Virgin mobile had over 300,000 customers.^{[citation needed]} Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ...

In January 2006 Optus bought all other shares in the business, and VMA became a wholly-owned subsidiary of Optus. A long-term licensing agreement is now in place for the business to continue trading under the Virgin brand. Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...

In April 2006 VMA were merged with SIMplus, another Optus subsidiary. The new entity, still trading as Virgin Mobile Australia, now claims a customer base of over 800,000 customers. Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...

Virgin has recently been critized for having poor working conditions for its staff and as a result have a high turn over of staff

Products

Prepaid mobile phones, post paid mobile phones including CAP plans and Phone On Us plans. Most of Virgin's Pre-Paid mobile phones also work with Optus Sim cards.

Their online-only prepaid product, Bean Counter has won Australian Money Magazine 2007 Best of the Best Gold Medal for Low-User plans. Cover of Money magazine Money is a Time Warner financial magazine. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ...

These products include all modern telecommunications features such as mobile phone calls, SMS, Multimedia Messaging Service, voicemail, international calls, global roaming, ringtones and java games. SMS may refer to: Short message service, a form of text messaging on cell phones Sega Master System – an 8-bit video game console from the 1980s Seiner Majestät Schiff, His Majestys Ship in the German Kaiserliche Marine and the Austro-Hungarian Navy SMS (comics), a British comic... For the Microsoft Media Server (MMS) protocol, see Microsoft Media Services. ... Voicemail (or voice mail, vmail or VMS, sometimes called messagebank) is a centralized system of managing telephone messages for a large group of people. ... Roaming is a general term in wireless telecommunications that refers to the extending of connectivity service in a location that is different from the home location where the service was registered. ... A ring tone is the sound made by a telephone when ringing. ... This article is about the Java island. ... For other uses, see Game (disambiguation). ...

In April 2007, VMA launched its 3G service including mobile web browsing, email and data services. Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... 3G is the third generation of mobile phone standards and technology, superseding 2G. It is based on the International Telecommunication Union (ITU) family of standards under the International Mobile Telecommunications programme, IMT-2000. ...

In August 2007, Virgin Mobile launched the Virgin Broadband (Australia) service, offering a fixed phone equivalent and broadband via a modem using the Optus 3G network. Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... It has been suggested that this article or section be merged with landline. ... Broadband in telecommunications is a term that refers to a signaling method that includes or handles a relatively wide range of frequencies, which may be divided into channels or frequency bins. ... For other uses, see Modem (disambiguation). ... SingTel Optus Pty Limited is the second largest telecommunications company in Australia, and is a wholly owned subsidiary of Singapore Telecommunications (ASX: ). The company primarily trades under the Optus brand, while maintaining several wholly owned subsidiary brands, such as Virgin Mobile Australia and Boost Mobile in the mobile telephony market... 3G is the third generation of mobile phone standards and technology, superseding 2G. It is based on the International Telecommunication Union (ITU) family of standards under the International Mobile Telecommunications programme, IMT-2000. ...

Advertising campaigns

Since its inception, VMA has been associated with several innovative and award-winning advertising campaigns, as perhaps expected for a company connected to a very strong international brand. For other uses, see Brand (disambiguation). ...

• Warren Campaign This campaign created a character known as Warren, a 'lovable loser' type of lonely bachelor who was looking for love. TV advertisements encouraged customers and others to text Warren, and they were sent an automated response in the appropriate style. VMA is reported to have received tens of thousands of texts, as well as many genuine requests from the unsuspecting public to meet or contact Warren. This campaign won Lions Direct Grand Prix at the Cannes Lions International Advertising Festival 2004, plus top awards from ADMA, AWARD and AdNews.
• 5c Campaign This campaign introduced a character known as 5c, a rapper of small but rotund proportions, who by his name was clearly a parody of rap artist 50 cent. This campaign won the Titanium Lion award at the Cannes Lions International Advertising Festival 2005.
• Enjoy Our Rates Responsibly Campaign This campaign utilised the celebrity Jason Donovan in a geurrila marketing style campaign. It began with deliberately planted internet pictures of Jason supposedly trying to sell his 4WD, with a sign on it clearly showing his personal mobile phone number. The campaign centered on the phrase 'Do Not Text Jason D on 0403xxxxxx', as well as the theme of 'enjoy text responsibly', with of course the exact opposite intention. It won several awards including the Lions Direct - Gold at the 2006 Cannes Lions International Advertising Festival.

Logo of the Cannes Lions International Advertising Festival. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... 50 cent redirects here. ... Logo of the Cannes Lions International Advertising Festival. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Jason Sean Donovan (born 1 June 1968, Malvern, Melbourne) is an Australian actor and singer. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Logo of the Cannes Lions International Advertising Festival. ...

Flickr advertising issue

VMA's latest national advertising campaign - 'Are You With Us Or What?' - has used images from Yahoo's popular image sharing site, Flickr, without the consent of the subjects, resulting in media speculation about the possibility of legal conflict. The uploader's did give permission for the use of the photo by assigning the Creative Commons license to the photos.^[3] One of the uploaders, Molly Herzschlag, stated on her weblog that, "What they (Virgin Mobile) failed to do was get permission from the people in the photos ... Not sure what the next step will be legal-wise, if any, but I'm looking into it ... This is not the kind of famous I had in mind."^[3] Yahoo! - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... Flickr is a photo sharing website and web services suite, and an online community platform, which is generally considered an early example of a Web 2. ...

Corporate sponsorships

Virgin Mobile Australia are the major sponsor of the Australian V Festival - a major music festival held in Sydney, Gold Coast, Melbourne, and Perth. The Australian V Festival is an Australian music festival, and a spin-off of the British V Festival. ... This article is about the metropolitan area in Australia. ... Gold Coast redirects here. ... This article is about the Australian city; the name may also refer to City of Melbourne or Melbourne city centre (also known as The CBD). ... Location of Perth within Australia This article is about the metropolitan area of Perth, Western Australia. ...

As part of their commitment to corporate responsibility, VMA also continue to sponsor local community aid organisations Stretch-a-family and South Sydney Youth Services.

References

Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 11th day of the year in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 234th day of the year (235th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 175th day of the year (176th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 234th day of the year (235th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 203rd day of the year (204th in leap years) in the Gregorian calendar. ...

See also

• Virgin Mobile
• Virgin Broadband (Australia)

The Virgin Mobile Worldwide logo. ...

External links

• Virgin Mobile Australia
• Virgin Broadband