This endeavour profits from the fact that VivianeReding has been appointed Commissioner for Information Society and the media, two fields that were previously under the responsibility of different Commissioners.
Reding has thus argued that the āiā in i2010 stands for information space, innovation and investment and inclusion.
Commissioner Reding has drawn attention to the fact that i2010 was the first concrete initiative taken under the renewed Lisbon agenda.
The EU's Commissioner for Information Society and Media VivianeReding on Friday urged India to do away with restrictions on foreign investments in print and broadcasting media to enable EU media houses to go in for joint ventures in India.
Companies in Europe are keen to invest in the Indian media sector, both in print and audio-visual, and a higher FDI cap would enable EU players to enter into joint ventures, Reding, who's on her maiden visit to the country, said at a conference organised by the CII here on Friday.
On higher FDI cap in media, Reding said she planned to take up the matter with the Indian government.