It has existed since at least the 1970s. As with many FM stations back then, it simulcasted with an AM station, WALR AM. In the mid-1980s, it became a separate station of R&B called WEKS "Urban Kiss 104". Then, in 1989, it changed to a country station WYAI (Y-104), simulcasting with WYAY FM (Y-106) on the other side of Atlanta. In 1994, the simulcast ended and it became WJZF "Jazz Flavors 104".
In 2000, the station became R&B station WALR-FM "Kiss 104", when the former WALR-FM "Kiss 105" at 104.7 (now WFSH-FM) was swapped between Cox and Salem Communications. Finally, in early 2003, the station changed to R&B oldies.