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Encyclopedia > WDXB
'WDXB'
City of license Jasper, Alabama
Branding 102-5 The Bull
Slogan A Better Brand of Country
Frequency 102.5 MHz
Format Country
ERP 90,000 watts
Class C1
Callsign meaning W DiXie B (the previous name of the station was Dixie 102.5)
Owner Clear Channel
Website www.1025thebull.com

WDXB, known on the air as “102-5 the Bull”, is a Clear Channel-owned country FM radio station licensed to Jasper, Alabama that serves Birmingham and north-central Alabama. Other stations in the Birmingham market owned by Clear Channel include WMJJ-FM (96.5), WQEN-FM (103.7), WENN-FM (105.5), and WERC-AM (960). In the United States (and potentially elswhere), each radio station or TV station is assigned a city of license by the Federal Communications Commission that they must serve. While this has become far less meaningful over the decades, stations are still required to post their public file somewhere within the... Jasper is a city located in Walker County, Alabama. ... Look up Slogan in Wiktionary, the free dictionary A slogan is a memorable phrase used in a political or commercial context as a repetitive expression of an idea or purpose. ... Sine waves of various frequencies; the lower waves have higher frequencies than those above. ... A megahertz (MHz) is one million (106) hertz, a measure of frequency. ... A radio format or programming format describes the overall content broadcast on a radio station. ... country music, see Country music (disambiguation) In popular music, country music, also called country and western music or country-western, is an amalgam of popular musical forms developed in the Southern United States, with roots in traditional folk music, Celtic Music, Blues, Gospel music, and Old-time music that began... In radio telecommunications, effective radiated power or ERP is determined by subtracting system losses from system gains. ... The watt (symbol: W) is the SI derived unit of power. ... This is the list of broadcast station classes. ... Call sign can refer to different types of call signs: Airline call sign Aviator call sign Cosmonaut call sign Radio and television call signs Tactical call sign, also known as a tactical designator See also: International Callsign Allocations, Maritime Mobile Service Identity This is a disambiguation page — a navigational aid... Clear channel stations are AM radio stations that are designated as such so that only one or two 50,000 watt powerhouses operate at night on each designated frequency, covering a wide area via sky wave propagation. ... This page as shown in the aol 9. ... Clear channel stations are AM radio stations that are designated as such so that only one or two 50,000 watt powerhouses operate at night on each designated frequency, covering a wide area via sky wave propagation. ... country music, see Country music (disambiguation) In popular music, country music, also called country and western music or country-western, is an amalgam of popular musical forms developed in the Southern United States, with roots in traditional folk music, Celtic Music, Blues, Gospel music, and Old-time music that began... To meet Wikipedias quality standards and appeal to a wider international audience, this article may require cleanup. ... Jasper is a city located in Walker County, Alabama. ... Nickname: The Magic City, Pittsburgh of the South, BHam Official website: http://www. ... Official language(s) English Capital Montgomery Largest city Birmingham Area  Ranked 30th  - Total 52,423 sq. ... WMJJ, Magic 96. ... WENN, Hallelujuah 105. ...


History

Until the mid-1980’s, WWWB-FM was a small-market radio station that served only Jasper and parts of northwest Alabama playing country music. In 1986, WDBB-TV in Tuscaloosa erected a new transmission tower near the border of Jefferson County and Tuscaloosa County to enable its signal to cover the Birmingham area. At that time, WWWB began broadcasting off the new WDBB tower and dropped country music for Top 40. It was at that time that the call letters were changed to WZBQ, and the station was known on the air as Z-102. Jasper is a city located in Walker County, Alabama. ... The Sinclair Broadcast Group (SBG) is the operator of the largest number of local television stations in the United States, with a total of 62 stations across the country in 39 small and medium markets. ... Location in the state of Alabama Formed December 13, 1819 Seat Birmingham Area  - Total  - Water 2,911 km² (1,124 mi²) 29 km² (11 mi²) 1. ... Tuscaloosa County is a county of the U.S. state of Alabama. ... Nickname: The Magic City, Pittsburgh of the South, BHam Official website: http://www. ...


While Z-102 was fairly successful in the smaller Tuscaloosa market, it did not make a very big impact in Birmingham; Birmingham had two other Top 40 stations at the time (WAPI-FM/I-95 and WKXX/Kicks 106) and Gadsden’s WQEN/Q-104 covered most of the market as well. WZBQ continued with its Top 40 format throughout the rest of the 1980’s and into the early 1990’s. In early 1994 the format was changed to oldies, and the station was renamed Cool 102.5. In August 1994, new owners dropped the oldies format in favor of country and changed the call letters to WOWC. The station was known on the air as Wow Country 102 and began broadcasting from studios in Birmingham. Oldies is a generic term commonly used in the United States and Japan to describe a radio format that concentrates on popular Top 40 music from the 1950s, 1960s and 1970s. ...


Wow Country was the first direct challenge presented to the Birmingham market’s top-rated station, WZZK, in nearly eight years; however, due to signal limitations presented from broadcasting from a tower 30 miles west of Birmingham, WOWC initially enjoyed only marginal success. In 1999, the call letters of the station were changed to WDXB and the station was renamed Dixie 102.5, as more classic country songs were added to the playlist.


Two factors enabled WDXB to become a truly serious competitor to WZZK. First, the station began broadcasting from a tower more centrally located to Birmingham in 2002, enabling its signal to cover the entire market. Then in 2003, the station hired the popular morning-drive team of Patti Wheeler and “Dollar” Bill Lawson, who had been forced out at WZZK earlier that year. In 2005, 102-5 the Bull, as WDXB was known by then, finally passed WZZK in the local Arbitron ratings. Today, the two stations enjoy a heated rivalry and trade positions in the ratings.


External links

Official Website of 102-5 The Bull



 
 

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