WHQG
City of license	Milwaukee, Wisconsin
Broadcast area	Milwaukee, Wisconsin
Branding	"102.9 The Hog"
Slogan	"Everything That Rocks!"
Frequency	102.9 (MHz)
Format	Album-oriented rock
ERP	50,000 watts
HAAT	133 meters
Class	B
Facility ID	36372
Callsign meaning	HQG = HOG(A reference on Harley-Davidson motorcycles enthusiasts (aka Harley Owners Group) and the company's HQ in Milwaukee)
Former callsigns	WRIT-FM, WFWO, WBCS (until 1987), WLZR (1987-2005)
Owner	Saga Communications
Sister stations	WJMR-FM, WJYI, WJZX, WKLH
Webcast	Listen Live
Website	www.1029thehog.com

WHQG ("102.9 The Hog") is a hard rock FM radio station licensed to and serving the Milwaukee, Wisconsin, area. The station is owned by Saga Communications. The "Hog" moniker and call letters are references to the fans and riders of Harley-Davidson motorcycles, which has its headquarters in Milwaukee. Image File history File links No higher resolution available. ... In the United States (and potentially elswhere), each radio station or TV station is assigned a city of license by the Federal Communications Commission that they must serve. While this has become far less meaningful over the decades, stations are still required to post their public file somewhere within the... For other places with the same name, see Milwaukee (disambiguation). ... For other places with the same name, see Milwaukee (disambiguation). ... Look up slogan in Wiktionary, the free dictionary. ... For other uses, see Frequency (disambiguation). ... MegaHertz (MHz) is the name given to one million (106) Hertz, a measure of frequency. ... A radio format or programming format describes the overall content broadcast on a radio station. ... Album-oriented rock (sometimes referred to as Adult-oriented rock or as West Coast Rock), abbreviated AOR and originally called album-oriented radio, was originally an American FM radio format focusing on album tracks by rock artists. ... This article does not cite any references or sources. ... For other uses, see Watt (disambiguation). ... HAAT is used extensively in radio, as it is actually much more important than power. ... The metre, or meter (symbol: m) is the SI base unit of length. ... This is a list of broadcast station classes applicable in much of North America under international agreements between the United States, Canada and Mexico. ... A facility ID is used in the United States by the Federal Communications Commission to identify broadcast TV stations. ... Call sign can refer to different types of call signs: Airline call sign Aviator call sign Cosmonaut call sign Radio and television call signs Tactical call sign, also known as a tactical designator See also: International Callsign Allocations, Maritime Mobile Service Identity This is a disambiguation page — a navigational... Logo on a 2003 Harley Davidson The Harley-Davidson Motor Company (NYSE: HDI) is a manufacturer of motorcycles based in Milwaukee, Wisconsin. ... The Harley Owners Group is a club for Harley-Davidson motorcycle owners. ... Saga Communications is a broadcasting company that owns and operates stations in 26 markets in the United States. ... In broadcasting, sister stations are broadcast stations owned by the same company. ... WJMR-FM (98. ... WJYI (1340 AM) is a radio station in Milwaukee, Wisconsin. ... WJZX (106. ... WKLH (96. ... A webcast is a live media file distributed over the Internet using streaming media technology. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... Hard Rock redirects here. ... FM broadcasting is a broadcast technology invented by Edwin Howard Armstrong that uses frequency modulation (FM) to provide high-fidelity sound over broadcast radio. ... A radio station is an audio (sound) broadcasting service, traditionally broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to an antenna and a thus to a receiving device. ... For other places with the same name, see Milwaukee (disambiguation). ... Saga Communications is a broadcasting company that owns and operates stations in 26 markets in the United States. ... Logo on a 2003 Harley Davidson The Harley-Davidson Motor Company (NYSE: HDI) is a manufacturer of motorcycles based in Milwaukee, Wisconsin. ...

For many years, this station was WLZR, aka "Lazer 103". WLZR went on the air with a hard rock format in 1987. Lazer 103 dominated the highly-rated album-oriented rock station of the day, WQFM, so much that WQFM switched to smooth jazz in 1996. Their longtime morning show of Bob and Brian has been a dominant force in Milwaukee radio since debuting in the late 1980s. Hard Rock redirects here. ... Year 1987 (MCMLXXXVII) was a common year starting on Thursday (link displays 1987 Gregorian calendar). ... Album-oriented rock (sometimes referred to as Adult-oriented rock or as West Coast Rock), abbreviated AOR and originally called album-oriented radio, was originally an American FM radio format focusing on album tracks by rock artists. ... WJZI (93. ... Smooth Jazz, also sometimes referred to as new adult contemporary music,[1] is generally described as a genre of music that utilizes instruments (and, at times, improvisation) traditionally associated with jazz and stylistic influences drawn from mostly R&B, but also funk and pop. ... Year 1996 (MCMXCVI) was a leap year starting on Monday (link will display full 1996 Gregorian calendar). ... Bob and Brian is a morning radio show based at WHQG in Milwaukee, Wisconsin, United States, that lasts weekdays from around 5:45 a. ... The 1980s refers to the years from 1980 to 1989. ...

Even with the show's success, during the station's last few years, the aging audience of Bob and Brian's show did not listen to the station's younger-skewing active rock format the rest of the day. Ratings dropped drastically after 10:00. In 2004, WLTQ suddenly dropped their light adult contemporary format and switched to 80s-oriented classic rock as "97.3 The Brew". The station was an immediate success, and took away many of WLZR's listeners after Bob and Brian signed off for the day. Not to mention that The Brew also took listeners away from WLZR's successful classic rock sister, WKLH. It was decided to rebuild the station around its popular morning show, and aim for an older demographic turned off by Lazer 103's current musical offerings. On August 15, 2005, WLZR started stunting with wide-ranging music and teasers. They even played songs with the word "Jack" in them (in reference to the rapidly growing Jack FM format). The next day, just after 10:00, Bob and Brian signed off their morning show by signing on a new radio station -- "102.9 The Hog". The station reimaged itself, dropped much of the younger-skewing rock music from bands like Slipknot, Mudvayne and Linkin Park, added more rock from the 1960s, 1970s and 1980s and widely expanded the playlist. The new slogan was "Everything That Rocks", and serves as a harder rocking counterpart to its classic rock sister, WKLH. The results were immediate. "The Hog" took WQBW's spot as the top-rated station in the market, stealing back listeners as "The Brew" had not really updated its playlist much in the previous year. Bob and Brian is a morning radio show based at WHQG in Milwaukee, Wisconsin, United States, that lasts weekdays from around 5:45 a. ... Active rock is a radio format used by many commercial radio stations in Canada and the United States. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... WQBW (97. ... Adult contemporary music, frequently abbreciated to just AC, is a type of radio format that plays mainstream and pop music, without hip-hop or rap since, as per the name, it is geared more towards adults than teens. ... The 1980s refers to the years from 1980 to 1989. ... For the magazine, see Classic Rock (magazine). ... WQBW (97. ... Bob and Brian is a morning radio show based at WHQG in Milwaukee, Wisconsin, United States, that lasts weekdays from around 5:45 a. ... For the magazine, see Classic Rock (magazine). ... WKLH (96. ... is the 227th day of the year (228th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Stunting in radio broadcasting occurs when a radio station abruptly begins broadcasting seemingly uncharacteristic programming or making grandiose claims regarding itself or its competitors to generate attention or word of mouth. ... Jack FM logo Jack FM is the moniker and on-air brand of several radio stations in Canada, the United States and now the United Kingdom. ... Bob and Brian is a morning radio show based at WHQG in Milwaukee, Wisconsin, United States, that lasts weekdays from around 5:45 a. ... Slipknot (sometimes typeset as SlipKnoT to fit their logo) is a Grammy winning American metal band from Des Moines, Iowa. ... Mudvayne are an American alternative metal band. ... Linkin Park is a rock band from Agoura Hills, California. ... The 1960s decade refers to the years from 1960 to 1969. ... The 1970s decade refers to the years from 1970 to 1979, also called The Seventies. ... The 1980s refers to the years from 1980 to 1989. ... For the magazine, see Classic Rock (magazine). ... WKLH (96. ... WQBW (97. ...

The 102.9 frequency started out as WRIT-FM, eventually simulcasting its sister station's Top 40 format. Then, when the FCC mandated splitting up AM-FM simulcasts, they became WFWO (For Women Only), and played light adult contemporary music. Finally, they were country music-formatted WBCS for many years before becoming WLZR. WJYI (1340 AM) is a radio station in Milwaukee, Wisconsin. ... Top 40 is a radio format based on frequent repetition of songs from a constantly-updated list of the forty best-selling singles. ... The abbreviation FCC can refer to: Face-centered cubic (usually fcc), a crystallographic structure Federal Communications Commission, a US government organization Farm Credit Corporation/Farm Credit Canada, a Canadian government organization Families with Children from China, an adoption support organization Florida Christian College, a college in central Florida Fresno City... Adult contemporary music, frequently abbreciated to just AC, is a type of radio format that plays mainstream and pop music, without hip-hop or rap since, as per the name, it is geared more towards adults than teens. ... country music, see Country music (disambiguation) Country music, the first half of Billboards country and western music category, is a blend of popular musical forms originally found in the Southern United States and the Appalachian Mountains. ...

Original WHQG logo (with Christmas theme), December 2005. The logo was changed due to its resemblance to Harley-Davidson's logo.

Previous WLZR logo

The Hog's mascot hog was named "Dr. Squealgood" in a contest which is takeoff of a popular Mötley Crüe song: "Dr. Feelgood". Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Mötley Crüe (pronounced Motley Crew) is an American heavy metal band formed in Los Angeles, California in 1980. ... Dr. Feelgood as a nickname may refer to: Heroin, the narcotic Physicians generally who overprescribe psychoactive medications, and in particular to Dr. Max Jacobson Dr. Feelgood may also refer to: Dr. Feelgood (band), British rock/blues band (album), and a single of the same name, by American band Mötley...

References

• Milwaukee radio: a retrospective
• "Lazer 103 to change music format" (JSonline.com)
• "The Hog offers no sentiment for Lazer" (JSonline.com)

External links

• 102.9 The Hog official website
• Query the FCC's FM station database for WHQG
• Radio Locator information on WHQG
• Query Arbitron's FM station database for WHQG
• Bob and Brian's official website