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The premise of Warner Twelve is that it will publish only 12 books a year, a reduced rate that Karp says will allow him to "focus relentlessly and exclusively" on his authors' work and devote the sales and marketing resources to encourage readers to pay attention, too.
I'll be close enough to the content and spirit of the book that I'll be able to communicate what's special about it to audiences with the help of the marketing machines at the Time WarnerBook Group (TWX).
The risk with publishing only 12 books a year is that at least a few of them have to hit big or it doesn't justify the investment, the cost, and the overhead.
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