A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. “Advert” redirects here. ... WWWs historical logo designed by Robert Cailliau The World Wide Web (commonly shortened to the Web) is a system of interlinked, hypertext documents accessed via the Internet. ... A screenshot of a web page. ... // Web traffic is the amount of data sent and received by visitors to a web site. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... A website, Web site or WWW site (often shortened to just site) is a collection of webpages, that is, HTML/XHTML documents accessible via HTTP on the Internet; all publicly accessible websites in existence comprise the World Wide Web. ... GIF (Graphics Interchange Format) is a bitmap image format that is widely used on the World Wide Web, both for still images and for animations. ... JPG redirects here. ... PNG may stand for: Persona non grata, literally meaning an unwelcome person, is a term used in diplomacy with a specialised and legally defined meaning. ... It has been suggested that Client-side JavaScript be merged into this article or section. ... “Java language” redirects here. ... Macromedia Shockwave is frequently confused with Macromedia Flash. ... // == Macromedia Flash == ==]] Using Macromedia Flash 8 (bundled in Studio 8) in Windows XP. Maintainer: Adobe Systems (formerly Macromedia) Latest release: 8 / September 30th, 2005 OS: Windows (no native Windows XP Professional x64 Edition support), Mac OS X, Linux (i386 only, via wine [1]) Use: Multimedia Content Creator License: Proprietary Website... A banner is a flag or other piece of cloth bearing a symbol, logo, slogan or other message. ...

Typical web banner, sized 468×60 pixels.

The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through". In many cases, banners are delivered by a central ad server. Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... An example of a Web browser (Mozilla Firefox) A web browser is a software application that enables a user to display and interact with text, images, videos, music and other information typically located on a Web page at a website on the World Wide Web or a local area network. ... It has been suggested that this article or section be merged into Ad serving. ...

When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place.

Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests.

Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidth. (Of course, the purpose of the banner ad is to attract attention. Without attracting attention, which makes it annoying, it would provide no revenue for the advertiser or for the content provider.) Newer web browsers often include options to disable pop-ups or block images from selected websites. Another way of avoiding banners is to use a proxy server that blocks them, such as Privoxy.-1... In computer networks, a proxy server is a server (a computer system or an application program) which services the requests of its clients by forwarding requests to other servers. ... Privoxy is a web proxy program, frequently used in combination with Tor and Squid. ...

History

The first clickable web ad (which later came to be known by the term "banner ad") was sold by Global Network Navigator (GNN) in 1993 to a law firm.^{[citation needed]} GNN was the first commercially supported web publication and one of the very first web sites ever. ^{[citation needed]}HotWired was the first web site to sell banner ads in large quantities to a wide range of major corporate advertisers. Andrew Anker was HotWired's first CEO. Rick Boyce, a former media buyer with San Francisco advertising agency Hal Riney & Partners, spearheaded the sales effort for the company. HotWired coined the term "banner ad" and was the first company to provide click through rate reports to its customers. The first web banner sold by HotWired was paid for by AT&T, and was put online on October 25, 1994.[legitimate citation needed] Another source also credits Hotwired and October 1994, but has Coors' "Zima" campaign as the first web banner.^[1] The Global Network Navigator was a website established by OReilly & Associates in 1993, making it one of the first commercial websites on the World Wide Web. ... Year 1993 (MCMXCIII) was a common year starting on Friday (link will display full 1993 Gregorian calendar). ... HotWired was the first commercial web magazine, launched on October 27, 1994. ... This article or section does not cite its references or sources. ... This article is about the current AT&T. For the 1885-2005 company, see American Telephone & Telegraph. ... is the 298th day of the year (299th in leap years) in the Gregorian calendar. ... Year 1994 (MCMXCIV) The year 1994 was designated as the International Year of the Family and the International Year of the Sport and the Olympic Ideal by the United Nations. ... The Coors Brewing Company is a regional division of the world’s fifth-largest brewery companies, the Molson Coors Brewing Company. ... Zima is a lightly-carbonated alcopop beverage made by the Coors Brewing Company. ...

In May of 1994, Internet commercialization pioneer Ken McCarthy, who mentored Boyce in his transition from traditional to online advertising, first introduced the concept of a clickable/trackable ad. He stated that he believed that only a direct response model—in which the return on investment of individual ads was measured—would prove sustainable over the long run for online advertising. [1] Ken McCarthy (born September 20, 1959) is an American activist, educator, entrepreneur and Internet commercialization pioneer. ...

In spite of this prediction, banner ads were valued and sold based on the number of impressions they generated. This approach to banner ad sales proved successful and provided the economic foundation for the web industry from the period of 1994 to 2000 until the market for banner ads "crashed" and there was a radical revaluation of their value.

The new online advertising model that emerged in the early years of the 21st century, introduced by GoTo (later Overture, then Yahoo and mass marketed by Google's AdWords program), closely resembled McCarthy's 1994 projection. GOTO is a statement found in many computer programming languages. ... Overture (French ouverture, meaning opening) in music is the instrumental introduction to a dramatic, choral or, occasionally, instrumental composition. ... Yahoo! - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... This article is about the corporation. ...

Standard sizes

Ad sizes have to some extent been standardized; they are (in pixels)^[2]:

• Sizes for rectangular/pop-up ads
  • Medium Rectangle: 300 by 250
  • Square Pop-Up: 250 square
  • Vertical Rectangle: 240 by 400
  • Large Rectangle: 336 by 280
  • Rectangle: 180 by 150
• Sizes for banner/button ads
  • Full Banner: 468 by 60
  • Half Banner: 234 by 60
  • Micro Button: 80 by 15
  • Micro Bar: 88 by 31
  • Button 1: 120 by 90
  • Button 2: 120 by 60
  • Vertical Banner: 120 by 240
  • Square Button: 125 square
  • Leaderboard: 728 by 90
• Sizes for "skyscraper" ads
  • Wide Skyscraper: 160 by 600
  • Skyscraper: 120 by 600
  • Half Page Ad: 300 by 600

Dozens of pop-up ads cover a desktop. ...

References

See also

• Online advertising
• Marketing
• Advertising
• Central ad server
• Internet marketing
• Popup ad
• Hover ad
• Live Banner

Online advertising is a form of advertising utilizing the Internet and World Wide Web in order to deliver marketing messages and attract customers. ... For the magazine, see Marketing (magazine). ... “Advert” redirects here. ... It has been suggested that this article or section be merged into Ad serving. ... Wikibooks has more about this subject: Marketing Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. ... Dozens of pop-up ads cover a desktop. ... Hover ads are a special type of pop-up ads created using Dynamic HTML, JavaScript and similar web browser technologies. ... A live banner is a dynamically created banner ad which changes content in real time. ...

External links

• Critique of the AT&T "You Will" Banner
• Banner Advertising Comeback
• Standard banners sizes