Weetabix is a wheat-based breakfast cereal produced by Weetabix Limited. It comes in the form of relatively large biscuits. These are similar to the Antipodean Weet-Bix; their generic counterparts are typically sold under the name "Wheat Biscuits". Variants include organic and Weetabix Minis (bite-sized) versions. Image File history File links Weetabix. ... Species T. aestivum T. boeoticum T. compactum T. dicoccoides T. dicoccon T. durum T. monococcum T. spelta T. sphaerococcum References:   ITIS 42236 2002-09-22 For the indie rock group see: Wheat (band). ... A spoonful of breakfast cereal of the corn-flake variety, with milk and strawberry. ... Weetabix Limited is a food processing company that is responsible for the production of breakfast cereal brands. ... This article or section does not cite its references or sources. ... Antipodes (from Greek anti- opposed and pous foot) means diametrically opposed, and more specifically refers to the opposite side of the Earth, the region of the antipodal point, from where one is located. ... Weet-Bix is the name of high-fibre breakfast cereal biscuits manufactured in Australia and New Zealand by the Sanitarium Health Food Company. ...

Organic Weetabix

While the biscuits are sometimes eaten "as is" or topped with butter or jam, in the United Kingdom, Weetabix are more typically served with milk (hot or cold) in a bowl, as with any other breakfast cereal, and often with fruit (bananas, etc). They are very light and absorbent and when soaked in milk can take on the texture of a light porridge. However they retain a certain crunchiness for a while. Image File history File links Download high-resolution version (1810x1957, 636 KB) File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Weetabix ... Image File history File links Download high-resolution version (1810x1957, 636 KB) File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Weetabix ... Butter is commonly sold in sticks (pictured) or blocks, and frequently served with the use of a butter knife. ... Jam from berries Jam is a type of sweet spread or condiment made with certain fruits or vegetables, sugar, and sometimes pectin. ... This article or section does not cite its references or sources. ...

The organic version of Weetabix is increasingly seen on American supermarket shelves, however, as an alternative to traditional brands offered in the US. Organic cultivation of mixed vegetables in Capay, California. ... Exterior of a typical British supermarket (a Tesco Extra) Exterior of typical North American supermarket (a Safeway) This Flagship Randalls store in Houston, Texas is an example of an upscale supermarket. ...

In the 1980s, a notable series of Weetabix advertisements featured a gang of animated Weetabix biscuits, in Doc Martens, white T-shirts and denims, battling the "titchy breakfasts" (cereals which came in flakes or "crispies"). Their slogan was "Make it neat wheat, if you know what's good for you", the double meaning being emphasised by their tough, "bovver boy" appearance. Dr. Martens is a brand of shoe, often known as Doc Martens, Docs, or D.M.s. They have a characteristic air-cushioned sole developed in Germany by Dr. Klaus Maertens (note the different spelling). ...

Variants

Weetabix Gold

Image File history File links Wgold. ... Image File history File links Wgold. ...

Weetabix Minis

Weetabix Minis are essentially a sweeter 'bite-size' version of the standard Weetabix biscuits, with various additions depending upon the variety- 'chocolate', 'banana', 'fruit & nut' and 'honey & nut'. CHOCOLATE IS VERY NICE! Chocolate most commonly comes in dark, milk, and white varieties, with cocoa solids contributing to the brown coloration. ... This article or section does not cite its references or sources. ... Fruit stall in Barcelona, Spain. ... Hazelnuts from the Common Hazel Chestnut Walnuts A nut can be both a seed and a fruit. ... A jar of honey, shown with a wooden honey server and scones. ...

Weetabix Club

Weetabix Club is an exclusive society, originally founded by Matthew Ormrod and Jonathan Walsh at Mediavest Manchester. The Club has strict rules as to who is given access to membership and all members have to endure a gruelling induction to show their devotion to Weetabix. The Weetabix Club's main purpose is to worship and show love for the holy Weetabix and promote the faith.

The cereal has been relaunched and renamed at least twice in a relatively short period of time following their launch. Previously, they were known as Fruitibix, Bananabix and Chocobix (depending upon the additions), then as Minibix.

Weetabix Gold

Weetabix Gold are essentially the same as Weetabix, however finer wheat is used in Gold with a more delicate taste and a lighter texture, Gold was launched in 2006.

Other

• Organic versions of Weetabix are sold in various countries.
• Oatibix is similar to Weetabix, but is based on oats instead of wheat.

Oatibix is a breakfast cereal introduced in August 2006 by Weetabix Limited. ...

The Weetabix Diet

A UK advertising strategy prompted that Weetabix should be trialed as a diet for a whole week, adding different ingredients to the bowl every day, such as fruit, chocolate milk, and other various additions. This is in hand with the recent healthy eating schemes promoted by a number of companies in recent times.

Weetabix is however a high glycaemic index food. Many dieticians recommend a diet that restricts high GI foods that provoke a rapid rise in blood sugar levels.

Trivia

• Weetabix has in recent years become a verb in sporting circles, as in: "The goalkeeper made a game attempt at parrying the spot-kick, but completely Weetabixed it." This usage derives from a 1980s British advertisement for Weetabix, involving a goalkeeper in a football match diving over the top of the ball, allowing it to pass underneath him. The term is also used in cricket, when a fielder fails to prevent a ball from disappearing under his body on the way towards the boundary. This was explained by cricketer Graham Gooch during an edition of Test Match Special, broadcast on 7 August, 2006.

• The phrase '(to have) had one's Weetabix' is also common in Britain. The idea behind the phrase is that Weetabix, being made of wholegrain wheat, is considered a relatively healthy breakfast cereal, and appropriate eating for someone who leads an active lifestyle. A person who is visibly chipper or athletic, for instance, may be described by someone as 'having had their Weetabix'. This term was even used to promote the cereal on television, featuring, among others, Robin Hood and his Merry Men fleeing at the sight of the Sheriff of Nottingham in possession of a box of Weetabix. The song that accompanied this ad was a parody of the one sung in the TV classic The Adventures of Robin Hood:

"Robin Hood, Robin Hood,

Could be in a fix.

Robin Hood, Robin Hood,

Spies the Weetabix.

Should he retreat

Back to Sherwood?

Course he should!

Course he should!

Course he should!"

• During the Buffy episode "Hush", Spike reveals that he is quite fond of crumbling Weetabix up into blood (for texture), so much so that he ends up eating all of Giles' Weetabix repeatedly and hassles him to go and get more.
• In the 1970s Weetabix was advertised with the slogan "Weetabix is unbeatabix".

Look up Football in Wiktionary, the free dictionary. ... For the insect, see Cricket (insect). ... Fielding in the sport of cricket is what fielders do to collect the ball when it is struck by the batsman, in such a way as to either limit the number of runs that the batsman scores or get the batsman out by catching the ball in flight or running... Graham Alan Gooch (born July 23, 1953) is a former cricket captain for Essex and England. ... Test Match Special (known as TMS) is a radio programme broadcast on BBC Radio 4 (long wave), Five Live Sports Extra (digital) and the internet to the UK and (where broadcasting rights permit) the rest of the world. ... Robin Hood memorial statue in Nottingham. ... The Adventures of Robin Hood was a popular, long-running British television series (143 half-hour, black and white episodes, 1955–1960) starring Richard Greene as Robin Hood. ... Hush is the 10th episode of season 4 of the television show Buffy the Vampire Slayer. ...

See also

• Oatibix - an oat based cereal that is similar to Weetabix.
• Shredded Wheat - another wheat-based biscuit cereal.

Oatibix is a breakfast cereal introduced in August 2006 by Weetabix Limited. ... Post Cereals shredded wheat Shredded Wheat is a breakfast cereal made from whole wheat. ...

External links

• Weetabix Limited corporate website
• More weetabix
• Weetabix - the Breakfast Cereal at h2g2