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Encyclopedia > Where's the beef?
The picture sleeve of a "Where's the Beef" single, recorded by Coyote McCloud and Clara Peller, based on her legendary advertisement
The picture sleeve of a "Where's the Beef" single, recorded by Coyote McCloud and Clara Peller, based on her legendary advertisement

"Where's the beef?" is a catch phrase best known in the United States and Canada. Since it was first used, it has become an all-purpose phrase questioning the substance of an idea, event or product. This work is copyrighted. ... This work is copyrighted. ... A collection of various CD singles In music, a single is a short recording of one or more separate tracks. ... Coyote McCloud appears with Clara Peller on the album cover of McClouds song, Wheres the Beef?, which was sold at Wendys restaurants as part of their famous advertising campaign. ... A catch phrase is a phrase or expression that is popularized, usually through repeated use, by a real person or fictional character. ...


It came to public attention in a 1980s US television commercial created by Joe Sedelmaier as part of Dancer, Fitzgerald, Sample's fast food advertising campaign for the Wendy's chain of hamburger restaurants. In the ad, titled "Fluffy Bun", elderly actress Clara Peller receives a competitor's burger with a massive bun (the competitor's slogan was "Home of the Big Bun"). The small patty prompts the gruff Peller to angrily exclaim "Where's the beef?" The humorous ad and Peller's memorable character soon gave the catch-phrase a life of its own, and it was repeated in countless TV shows, films, magazines, and other media outlets. The 1980s refers to the years from 1980 to 1989. ... United States may refer to: Places: United States of America SS United States, the fastest ocean liner ever built. ... The examples and perspective in this article or section may not represent a worldwide view. ... Joe Sedelmaier (born John Josef Sedelmaier on May 31, 1933 in Orrville, Ohio) is a director and producer of television commercials. ... Saatchi and Saatchi is an advertising agency founded by brothers Maurice (now Lord Saatchi) and art collector Charles, most famous for their campaign on behalf of the Conservative Party before the 1979 UK general election and for the adverts for British Airways and other state owned interests privatised by the... Fast food advertising is the promotion of fast food products and ventures through a variety of media. ... Wendys is an international chain of fast food restaurants founded by Dave Thomas that sells primarily hamburgers, chicken sandwiches, french fries and beverages. ... This article is about the food item. ... The picture sleeve of a Wheres the Beef single, recorded by Coyote McCloud and Clara Peller, based on her legendary advertisement Clara Peller (August 4, 1902 – August 11, 1987), was an American who, as a senior citizen, starred in the legendary Wheres the beef? advertisement for Wendys... For other uses, see Beef (disambiguation). ...


First airing on January 10, 1984, "Fluffy Bun" featured three elderly ladies examining an exaggeratedly huge hamburger bun topped with a minuscule hamburger patty: the other two ladies poked it, exchanging bemused comments: "It certainly is a big bun." "It's a big fluffy bun", before being interrupted by Peller's outraged, irascible demand. Sequels featured Peller yelling at a Fluffy Bun executive on his yacht over the phone, and coming up to drive up windows at multiple fast food restaurants that would be slammed down before she could complete the line. is the 10th day of the year in the Gregorian calendar. ... This article is about the year. ...


Gary Hart and Walter Mondale

The phrase was associated with the 1984 U.S. presidential election. During primaries in the spring of 1984, when the commercial was at its height of popularity, Democratic candidate and former Vice President Walter Mondale ridiculed the candidacy of his rival, Senator Gary Hart by using the phrase during a televised debate before the New York and Pennsylvania primaries. The debate was televised March 11, 1984. Presidential electoral votes by state. ... The series of U.S. presidential primaries is one of the first steps in the process of electing a President of the United States. ... This article is about the year. ... The Democratic Party is one of two major political parties in the United States, the other being the Republican Party. ... The Vice President of the United States (sometimes referred to as VPOTUS)[1] is the first in the presidential line of succession, becoming the new President of the United States upon the death, resignation, or removal of the President. ... Walter Frederick Fritz Mondale (born January 5, 1928) is an American politician and member of the Democratic-Farmer-Labor Party (largely established by former Vice President Hubert Humphrey). ... The United States Senate is the upper house of the U.S. Congress, smaller than the United States House of Representatives. ... Gary Warren Hart (born Gary Warren Hartpence, November 28, 1936) is a politician and lawyer from the state of Colorado. ... “NY” redirects here. ... Capital Harrisburg Largest city Philadelphia Area  Ranked 33rd  - Total 46,055 sq mi (119,283 km²)  - Width 280 miles (455 km)  - Length 160 miles (255 km)  - % water 2. ... is the 70th day of the year (71st in leap years) in the Gregorian calendar. ... This article is about the year. ...


Hart had moved his candidacy from dark horse to the lead over Mondale based on his repeated use of the phrase "new ideas." When Hart once again used the slogan in the debate, Mondale leaned forward and said, "When I hear your new ideas I'm reminded of that ad, 'Where's the beef?'" The line got a great response from the audience. Thenceforth, the two campaigns continually clashed using the two dueling slogans. Mondale ultimately prevailed to win the Democratic Party nomination, only to lose the general election in 1984 in a landslide to incumbent Ronald Reagan. “Reagan” redirects here. ...


Other Sources

  • Christine McGlade from You Can't Do That on Television used the catch phrase on the 1984 'Literature' episode.
  • Tim Kazurinsky used the line in a sketch as Swami Havnagootiim Vishnuuerheer on Saturday Night Live in the 1980s. The Swami would answer the unanswered questions of the universe, and he reminded the audience that he was a holy man, and that cows were sacred to him. He then held up a large stuffed mailbag and requested that he not be asked "Where's the beef?"
  • Where's the Beef? Advertising feedbackAdBeef.com is an advertising feedback website for the public and advertising professionals where they can discuss advertisements and assist other advertising professionals with advertisement concepting by critiquing the ads each other submits.
  • In the The Simpsons episode Lisa's First Word, Homer makes a reference to the saying after Marge shows the family the newspaper she saved when Lisa was born.
  • In EuroTrip, when the main characters visit Bratislava, a crazy local named Tibor who loves America uses this phrase.


 

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