In marketing, a whole product is a generic product augmented by everything that is needed for the customer to have a compelling reason to buy. The generic product is what is usually shipped to the customer. The whole product typically augments the generic product with training and support, manuals, cables, additional software or computer_hardware|hardware, installation instructions, professional services, etc. Image File history File links Whole product: doughnut diagram. ... Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ...
In marketing, a wholeproduct is a generic product augmented by everything that is needed for the customer to have a compelling reason to buy.
The wholeproduct typically augments the generic product with training and support, manuals, cables, additional software or hardware, installation instructions, etc.
The concept of wholeproduct comes from the realization that there is often a gap between the product shipped to the customer and the marketing promise made to that customer.
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