John Clymer cover for Woman's Day (December, 1942)

Woman's Day is a magazine, aimed at a female readership, which A & P launched in the 1930s. The editorial contents covered such subject areas as cooking, crafts and health. It was sold in the late 1950s to another publisher. By 1965, Woman's Day had climbed to a circulation of 6,500,000. Image File history File linksMetadata Womansday1942. ... Image File history File linksMetadata Womansday1942. ... John Clymer ( 1907 - 1989) was an American painter and illustrator. ... A collection of magazines A magazine is a periodical publication containing a variety of articles, generally financed by advertising and/or purchase by readers. ... The Great Atlantic and Pacific Tea Company, better known as A&P, is a United States and Canada. ... Cooking is an act of preparing food for eating. ... Arts and crafts comprise a whole host of activities and hobbies that are related to making things with ones own hands and skill. ...

In a mid-1960s appeal to Madison Avenue, an ad for Woman's Day showed a friendly pharmacist named I.A. Morse next to copy that claimed: Madison Avenue is a north-south avenue in the borough of Manhattan in New York City which carries northbound one-way traffic. ... The mortar and pestle is an international symbol of pharmacists and pharmacies. ...

So Woman's Day doesn't tell a lot of funny stories, and it doesn't run pictures of fashions its readers could never afford. Like I.A. Morse, Woman's Day -- more than any other magazine -- is a trusted advisor in the day in day out work that's a housewife's chosen profession. That's our profession. And we're proud of it. Like Doc Morse Woman's Day talks man to man to women.

Today, Woman's Day is published by Hachette Filipacchi Médias and continues to focus on traditional values of home, family and children. The magazine's feature articles cover such topics as food, nutrition, health, fitness, beauty and fashion. With a circulation of 4,200,000, it claims a readership of more than 20 million with 17 issues a year. Jane Chestnutt, the vice president and editor-in-chief of Woman's Day and Woman's Day Special Interest Publications, also oversees Home. The term fashion applies to a prevailing mode of expression. ... Hachette Filipacchi Médias, S.A. (HFM) is the largest magazine publisher in the world. ... The examples and perspective in this article or section may not represent a worldwide view. ... Fitness in biology refers to individuals ability to propagate its genes. ...

External links

• Woman's Day official site