World Wide Fund for Nature
Founder	Julian Huxley[1][2] Max Nicholson Peter Scott Guy Mountfort
Type	Charitable trust
Founded	September 11, 1961 Morges, Switzerland
Headquarters	Gland, Switzerland
Key people	Sir Julian Huxley Dr Claude Martin HE Chief Emeka Anyaoku
Area served	World wide
Focus	Environmentalism
Method	Lobbying, research, consultancy
Revenue	$120,910,695 USD (2005)[3]
Volunteers	Approx. 4,500 worldwide
Website	wwf.org / panda.org

The World Wide Fund for Nature (WWF) is an international non-governmental organization for the conservation, research and restoration of the natural environment, formerly named the World Wildlife Fund, which remains its official name in the United States and Canada. It is the world's largest independent conservation organisation with over 5 million supporters worldwide, working in more than 90 countries, supporting 15,000 conservation and environmental projects around the world. It is a charity, with approximately 90% of its funding coming from voluntary donations by private individuals and businesses. Image File history File links No higher resolution available. ... For the sequel to the computer game Entrepreneur, which has no article of its own, see The Corporate Machine. ... Sir Julian Sorell Huxley, FRS (June 22, 1887 – February 14, 1975) was a English biologist, author, Humanist and internationalist, known for his popularisations of science in books and lectures. ... Edward Max Nicholson (Max to everyone who knew him; July 12, 1904 - April 26, 2003) was a pioneering environmentalist, ornithologist and internationalist; and a founder of the World Wildlife Fund. ... Statue of Sir Peter Scott at the WWT London Wetland Centre Sir Peter Markham Scott, CH, CBE, DSC, FRS, FZS, (September 14, 1909 – August 29, 1989) was a British ornithologist, conservationist, painter and sportsman. ... Guy Mountfort (December 4, 1905 - April 24, 2003) was an English ornithologist and conservationist. ... A charitable trust is a trust established for charitable purposes. ... is the 254th day of the year (255th in leap years) in the Gregorian calendar. ... Year 1961 (MCMLXI) was a common year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... Morges is a commune in Switzerland in the canton of Vaud, located in the district and is also the seat of Morges. ... Gland is a municipality in the district of Nyon in the canton of Vaud in Switzerland. ... Sir Julian Sorell Huxley, FRS (June 22, 1887 – February 14, 1975) was a English biologist, author, Humanist and internationalist, known for his popularisations of science in books and lectures. ... Chief Emeka Anyaoku was the third Commonwealth Secretary-General. ... For the psychology topic, see Environmental psychology. ... Look up revenue in Wiktionary, the free dictionary. ... United States one-dollar bill Canadian one-dollar coin (Loonie) One New Taiwan dollar Australian one-dollar coin 500 old Zimbabwean dollars The dollar (often represented by the dollar sign: $) is the name of the official currency in several countries, dependencies and other regions. ... ISO 4217 Code USD User(s) the United States, the British Indian Ocean Territory,[1] the British Virgin Islands, East Timor, Ecuador, El Salvador, the Marshall Islands, Micronesia, Palau, Panama, Turks and Caicos Islands, and the insular areas of the United States Inflation 2. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... This article does not cite any references or sources. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... Internationalism is a political movement which advocates a greater economic and political cooperation between nations for the benefit of all. ... “NGO” redirects here. ... Conservation biology, or conservation ecology, is the science of analyzing and protecting Earths biological diversity. ... Environmental science is the study of the interactions among the physical, chemical and biological components of the environment; with a focus on pollution and degradation of the environment related to human activities; and the impact on biodiversity and sustainability from local and global development. ... Restoration ecology is the study of returning degraded ecosystems and landscapes to a reference state where ecological communities and processes are re-established. ... This article does not cite any references or sources. ...

The group says its mission is "to halt and reverse the destruction of our natural environment".^[4] Currently, much of its work focuses on the conservation of three biomes that contain most of the world's biodiversity: forests, freshwater ecosystems, and oceans and coasts. Among other issues, it is also concerned with endangered species, pollution and climate change. The organization runs more than 1,200 field projects worldwide in any given year. A biome is a major class of ecologically similar communities of plants, animals, and soil organisms, often referred to as ecosystems. ... Rainforests are among the most biodiverse ecosystems on earth Biodiversity is the variation of taxonomic life forms within a given ecosystem, biome or for the entire Earth. ... This article is about a community of trees. ... For the village on the Isle of Wight, see Freshwater, Isle of Wight. ... Animated map exhibiting the worlds oceanic waters. ... For other uses, see Coast (disambiguation). ... The Siberian Tiger is a subspecies of tiger that are critically endangered. ... It has been suggested that Pollutant be merged into this article or section. ... Variations in CO2, temperature and dust from the Vostok ice core over the last 450,000 years For current global climate change, see Global warming. ...

In 2000, the organization successfully sued the World Wrestling Federation (now World Wrestling Entertainment), over the use of the abbreviation of WWF. The latter adopted the abbreviation of WWE two years later. It has been suggested that civil trial be merged into this article or section. ... World Wrestling Entertainment, Inc. ...

History

The organization was formed and registered as a charitable trust on 11 September 1961, in Morges, Switzerland, under the name World Wildlife Fund. It was an initiative of Julian Huxley and Max Nicholson, who had thirty years experience of linking progressive intellectuals with big business interests through the Political and Economic Planning think tank, with the businessman Victor Stolan, the naturalist Peter Scott and the advertising executive Guy Mountfort. A charitable trust is a trust established for charitable purposes. ... is the 254th day of the year (255th in leap years) in the Gregorian calendar. ... Year 1961 (MCMLXI) was a common year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... Morges is a commune in Switzerland in the canton of Vaud, located in the district and is also the seat of Morges. ... Sir Julian Sorell Huxley, FRS (June 22, 1887 – February 14, 1975) was a English biologist, author, Humanist and internationalist, known for his popularisations of science in books and lectures. ... Edward Max Nicholson (Max to everyone who knew him; July 12, 1904 - April 26, 2003) was a pioneering environmentalist, ornithologist and internationalist; and a founder of the World Wildlife Fund. ... This article is about Progressivism. ... Big Business or big business is a term used to describe large corporations, individually or collectively. ... Political and Economic Planning was a British policy think tank, formed in 1931 in response to Max Nicholsons A National Plan for Britain. ... This article is about the institution. ... Statue of Sir Peter Scott at the WWT London Wetland Centre Sir Peter Markham Scott, CH, CBE, DSC, FRS, FZS, (September 14, 1909 – August 29, 1989) was a British ornithologist, conservationist, painter and sportsman. ... Guy Mountfort (December 4, 1905 - April 24, 2003) was an English ornithologist and conservationist. ...

In its deed of foundation, the organization stated its original mission to be the "conservation of world fauna, flora, forests, landscape, water, soils and other natural resources by the acquisition and management of land, research and investigation, education at all levels, information and publicity, coordination of efforts, cooperation with other interested parties and all other appropriate means."^[5] An English deed written on fine parchment or vellum with seal tag dated 1638. ...

At times in their history, major donors have included Chevron and Exxon (each donating more than $50,000 in 1988), Philip Morris, Mobil, and Morgan Guaranty Trust. Chevron may refer to: Chevron, a V-shaped pattern seen in military or police insigna, heraldry, flag design, and architectural frets Chevron, a series of bones on the underside of the tail of reptiles Chevron Corporation, a petrochemical company Chevron Cars, an advertising campaign of the Chevron Corporation including stylized... Exxon logo Exxon is a brand of fuel sold by ExxonMobil. ... Year 1988 (MCMLXXXVIII) was a leap year starting on Friday (link displays 1988 Gregorian calendar). ... Altria Group, Inc. ... Mobil gas station in the Loisaida section of the East Village of New York City Mobil was a major American oil company which merged with Exxon in 1999 to form ExxonMobil. ... JPMorgan Chase (NYSE: JPM TYO: 8634 ) is one of the oldest financial services firms in the world. ...

In the subsequent years, the organization set up offices and operations around the world. The initial focus of its activities was the protection of endangered species. As more resources became available, its operations expanded into other areas such as the preservation of biological diversity, sustainable use of natural resources, and the reduction of pollution and wasteful consumption. The Siberian Tiger is a subspecies of tiger that are critically endangered. ... For other uses, see Extinction (disambiguation). ... It has been suggested that Pollutant be merged into this article or section. ...

In 1986, the organization changed its name to World Wide Fund for Nature, retaining the WWF initials, to better reflect the scope of its activities. However, it continues to operate under the original name in the United States and Canada.^[6]

WWF has been accused by a number of environmental groups and campaigners, such as Corporate Watch and PR Watch of being too close to businesses to campaign objectively. ^{[citation needed]} Their own Corporate Club provides promotional opportunities for companies to use the WWF name and logo as a promotional tool. Currently WWF is cooperating with Coca-Cola, Nokia, Canon, and others. Corporate Watch is a small, independent, not-for-profit research and publishing group which undertakes research on the social and environmental impact of large corporations, particularly multinationals. ... PR Watch is a quarterly newsletter whose stated mission is to expose deceptive and misleading public relations campaigns. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... This article is about the telecommunications corporation. ... Look up canon in Wiktionary, the free dictionary. ...

Presidents

1. HRH Prince Bernhard of the Netherlands (1962–1976)
2. John H Loudon (1976–1981)
3. HRH Prince Philip, Duke of Edinburgh (1981–1996)
4. Syed Babar Ali (1996–1999)
5. Ruud Lubbers (2000–2000)
6. Hon. Sara Morrison (2000–2001)
7. Chief Emeka Anyaoku (2001–present)^[7]

Prince Bernhard as Royal Consort Prince Bernhard of the Netherlands (June 29, 1911 – December 1, 2004) was Prince Consort to the late Queen Juliana of the Netherlands, and father of the current monarch, Queen Beatrix. ... “Prince Philip” redirects here. ... Rudolphus Franciscus Marie Lubbers or Ruud Lubbers (born May 7, 1939) was the United Nations High Commissioner for Refugees, from 2001 until February 20, 2005, when he resigned because of continuous press attention about an allegation of sexual harassment. ... Chief Emeka Anyaoku was the third Commonwealth Secretary-General. ...

1001 Club

Main article: 1001 Club

In the early 1970s, Prince Bernhard and Prince Philip, together with a few associates, set up the 1001 Nature Trust, its purpose being to cover the administrative and fund-raising aspects of the WWF. The club garnered 1001 members who each contributed $10,000 to the trust.^[6] The 1001 Club: A Nature Trust is a trust which helps to fund the World Wide Fund for Nature. ...

Abbreviation dispute

In 2000, the World Wide Fund for Nature sued the World Wrestling Federation (now named World Wrestling Entertainment) for unfair trade practices. Both parties had shared the initials "WWF" since March 1979. The conservation organization claimed that the wrestling company had violated a 1994 agreement regarding international use of the WWF initials.^[8][9] Year 2000 (MM) was a leap year starting on Saturday (link will display full 2000 Gregorian calendar). ... World Wrestling Entertainment, Inc. ...

On August 10, 2001, a British court ruled in favor of the World Wide Fund for Nature. The World Wrestling Federation filed an appeal in October 2001. However, on May 5, 2002, the World Wrestling Federation changed its Web address from wwf.com to wwe.com, and replaced every "WWF" reference on the existing site with "WWE", as a prelude to changing the company's name to "World Wrestling Entertainment." Its stock ticker also switched from WWF to WWE. is the 222nd day of the year (223rd in leap years) in the Gregorian calendar. ... Year 2001 (MMI) was a common year starting on Monday (link displays the 2001 Gregorian calendar). ... is the 125th day of the year (126th in leap years) in the Gregorian calendar. ... Also see: 2002 (number). ... A Uniform Resource Locator, URL (either pronounced as earl (IPA: [ɜː˞l]; SAMPA: [3:`l]) or spelled out), or Web address, is a standardized address for some resource (such as a document or image) on the Internet (or elsewhere). ...

Abandonment of the initialism did not end the two organizations' legal conflict. Later in 2002, the World Wide Fund for Nature petitioned the court for $360 million in damages, but the wrestling company prevailed. A subsequent request to overturn by the World Wide Fund for Nature was dismissed by the English Court of Appeals on June 28, 2007. In 2003, World Wrestling Entertainment won a limited decision which permitted them to continue marketing certain preexisting products with the abandoned WWF logo. However, the wrestling company was obliged to issue newly-branded merchandise such as apparel, action figures, video games, and DVDs with the "WWE" initials. Additionally, the court order required the company to remove both spoken and visual references to "WWF" in its library of video footage (which spans several decades). Acronyms and initialisms are abbreviations formed from the initial letter or letters of words, such as NATO and XHTML, and are pronounced in a way that is distinct from the full pronunciation of what the letters stand for. ... Size comparison: A 12 cm Sony DVD+RW and a 19 cm Dixon Ticonderoga pencil. ...

See also

• The Gold Standard, best quality standard for carbon offsets
  
• TopTen - find out about the most energy efficient products
  
• Eugene Green Energy Standard founded by the WWF
  
• Global 200, ecoregions identified by the WWF as priorities for conservation
• No One's Gonna Change Our World, a charity album released in 1969 for the benefit of the WWF
• World Conservation Award, created in conjunction with the WWF
• Peter Rose and Anne Conlon - music theatre writers who were commissioned by WWF-UK to write several environmental musicals as part of an education plan. Some were narrated by Sir David Attenborough, and broadcast on television in numerous countries.
• TRAFFIC, the wildlife trade monitoring network, is a joint programme of WWF and IUCN - the World Conservation Union
• Living Planet Index in collaboration with the Zoological Society of London

The Eugene Green Energy Standard is an international standard to which national or international green electricity labelling schemes can be accredited to confirm that they provide genuine environmental benefits. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... An ecoregion, sometimes called a bioregion, is a relatively large area of land or water that contains a geographically distinct assemblage of natural communities. ... No Ones Gonna Change Our World was a charity album released in the UK on 12 December 1969 for the benefit of the World Wildlife Fund. ... World Conservation Award The World Conservation Award is issued by many of the national Scout associations affiliated to the World Organization of the Scout Movement, and was created in conjunction with the World Wildlife Fund, partially in response to the rise in popularity of Green Scouting, sometime prior to 1977. ... Peter Rose (Music) and Anne Conlon (Words) are award-winning writers best known for their environmental musicals for children. ... Sir David Frederick Attenborough, CH, CVO, CBE, FRS, born May 8, 1926 in London, (the younger brother of director and actor Richard Attenborough), is the presenter of many ground-breaking and award winning BBC wildlife documentaries, and a former senior manager for the BBC. He has travelled widely, originally to... It has been suggested that TRAFFIC International be merged into this article or section. ... The World Conservation Union or International Union for Conservation of Nature and Natural Resources (IUCN) is an international organization dedicated to natural resource conservation. ... The Living Planet Index (LPI) is an indicator of the state of global biological diversity, based on trends in vertebrate [1] populations of species from around the world. ... The Zoological Society of London (sometimes known by the abbreviation ZSL) is a learned society founded in April 1826 by Sir Thomas Stamford Raffles, Lord Auckland, Sir Humphry Davy, Joseph Sabine, Nicholas Aylward Vigors and other eminent naturalists. ...

References

External links

• Panda.org, WWF international Web site

Regional Web sites