Yoplait (pronounced yo-play) is a company owned by two French holdings, SODIAAL and PAI Management, and is the second best selling brand in dairy products.

History

Yoplait is present in many countries. Here, a Mexican container.

In 1964, over 100,000 French farmers merged their regional dairy co-operatives in order to sell their product on a national level. In 1965, two of these co-ops, "Yola" and "Coplait", decided to merge, becoming "Yoplait". The logo they chose was a six-petalled flower, each petal representing one of the six main co-operatives that founded the company. Image File history File links Yoplaitcontainer-mx. ... Image File history File links Yoplaitcontainer-mx. ... 1964 (MCMLXIV) was a leap year starting on Wednesday (the link is to a full 1964 calendar). ... 1965 (MCMLXV) was a common year starting on Friday (the link is to a full 1965 calendar). ...

The development of this brand was based on the dynamicism of local entrepreneurs, to which the brand is franchised. In 1969, the first franchise was allowed in Switzerland. Yoplait is now present in almost 50 countries in the world. In the United States, General Mills is the sole franchisee.

In 2002, SODIAAL, a group of dairy co-operatives sold 50% of the firm to PAI Management, a private equity fund.

Innovations and milestones

• 1964 - Yoplait becomes the first yogurt to be sold in a disposable container.
• 1967 - Yoplait becomes one of the first yogurts to incorporate fresh fruit in the recipe.
• 1974 - Yoplait creates "Yop", one of the first drinkable yogurts.

1964 (MCMLXIV) was a leap year starting on Wednesday (the link is to a full 1964 calendar). ... 1967 (MCMLXVII) was a common year starting on Sunday of the Gregorian calendar (the link is to a full 1967 calendar). ... 1974 (MCMLXXIV) was a common year starting on Tuesday. ... Yop yogurt drinks Yop (commonly called Yoplait) is a yogurt drink that is available in supermarkets and some stores across the United Kingdom, Ireland and Canada. ...

Organization

Yoplait brands are sold by franchisees around the world:

In the United States, General Mills is a franchisee of this brand of pre-stirred yogurt. Products are available in a variety of fruit-based flavours that comes in a nearly cylindrical container sealed with an aluminum foil top. The yogurt is described on its company's homepage as being: "delicious blended creaminess." Another tagline, used in an early 1990s TV ad campaign asked consumers, "Why dip a spoon into anything less?" General Mills (NYSE: GIS) is a Fortune 500 corporation, mainly concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. ... Wikibooks has more about this subject: Marketing A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. ... Yoghurt or yogurt, or less commonly yoghourt or yogourt (see spelling below), is a dairy product produced by bacterial fermentation of milk. ... The word cylinder has several meanings. ... Aluminium foil (aluminum foil in North American English) is aluminium prepared in thin sheets (on the order of . ... Homepage, Home page or Home may refer to: The URL or local file that is automatically loaded when a web browser starts is called homepage or startpage. ... This article is 150 kilobytes or more in size. ... See TV (disambiguation) for other uses and Television (band) for the rock band European networks National In much of Europe television broadcasting has historically been state dominated, rather than commercially organised, although commercial stations have grown in number recently. ... Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... A common silver spoon A spoon is a common eating utensil, or item of cutlery, somewhat like a small spade, with a bowl-shaped end on a handle, that occurs in a number of sizes and forms. ...

In Canada, Ultima Foods is the franchisee of the brand name of pre-stirred yogurt. Brands include: Minigo, Tubes, Source, Creamy, Delicieux, Yop, Yoplait Basket, Spring Valley and Yoptimal. Ultima Foods is a division of Quebec based dairy company Agropur and is a producer of fine cheeses. ... Wikibooks has more about this subject: Marketing A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. ... Yoghurt Yoghurt or yogurt, less commonly yoghourt or yogourt, is a dairy product produced by bacterial fermentation of milk. ...

In the United Kingdom the Yoplait brand is used by Yoplait Dairy Crest which is a joint venture between UK dairy company Dairy Crest and Yoplait. The Company is 49% owned by Dairy Crest and 51% by Yoplait. Yoplait Dairy Crest is based in Dairy Crest's head office Claygate House in Surrey United Kingdom. Dairy Crest is a major dairy products company in the United Kingdom. ... Not to be confused with Surry. ...

In Mexico the Yoplait brand is managed by Sigma Alimentos, and in Chile by Quillayes

Yoplait's community involvement

In the U.S., Yoplait participates in an annual program called "Save Lids to Save Lives" to raise money for breast cancer research. Yoplait donates ten cents per foil lid that is mailed to the company. This money is donated to the Susan G. Komen Breast Cancer Foundation, until the maximum donation of 1.2 million dollars is reached. Breast cancer is cancer of breast tissue. ... The Susan G. Komen Breast Cancer Foundation is a foundation created to support breast cancer research. ...

In addition to this, Yoplait has been the primary sponsor of Race for the Cure, a marathon held to raise additional research money, since 2001. Race for the Cure Logo Race for the Cure is a series of road races run to benefit the Susan G. Komen Breast Cancer Foundation and to raise awareness about breast cancer. ... 2001 (MMI) was a common year starting on Monday of the Gregorian calendar. ...

The skunk scandal

In response to protests from PETA, the American franchise of Yoplait added a rim on the bottom of the yogurt container. The reason is that the former container design was just large enough to allow a skunk's head to enter the tapered top of the container. The head would then be trapped by the thick hair on the skunk's head, which would catch on the top inside rim of the container. Because the tapered container is the identifying feature of the Yoplait packaging, this aspect could not be changed. The bottom rim is designed to enable the skunk to push the container off its head with its feet, if it gets caught. Additionally, the container was changed to say, "Protect Wildlife: Crush Cup Before Disposal." This refers obliquely (and tactfully, as skunks are seen as somewhat unpleasant creatures due to their odor) to skunks, whose heads are the size and shape required to be caught in the container.

Please note that most of the following product information applies to the U.S. only.

List of available flavours of Yoplait Yogurt

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List of all Yoplait Yogurt Flavours

Please note that many of these flavours are not made anymore.

• 63. Melon

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Trix Yogurt

Trix Yogurt is a yogurt with unique flavours marketed to kids. Trix box cover, 2006 Trix is a popular brand of breakfast cereal made by General Mills. ...

See also

• Danone (known in the U.S. as Dannon), another popular yogurt brand.

Groupe Danone SA is an international food products company with its central headquarters in France, specializing in dairy products, especially famous for its yoghurt. ...

External links

• Yoplait USA Homepage
• Yoplait Canada