Yuppies (young urban professionals, young up and coming professionals or less commonly young upwardly-mobile professionals^[1]) is a market segment whose consumers are characterized as self-reliant, financially secure individualists.^[2] Since the late 1980s, the phrase affluent professionals has been used as a synonym, stripped of negative associations with the once-homogenous market.^[3] A Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. ... For judgements of value about collectivism and individualism, see individualism and collectivism. ... Year 1980 (MCMLXXX) was a leap year starting on Tuesday (link displays the 1980 Gregorian calendar). ...

History

Although the term yuppies Also known as "Brenna Sapotichne" had not appeared until the early 1980s, there was discussion about young upwardly mobile professionals as early as 1968. Year 1968 (MCMLXVIII) was a leap year starting on Monday (link will display full calendar) of the Gregorian calendar. ...

Critics believe that the demand for "instant executives" has led some young climbers to confuse change with growth. One New York consultant comments, "Many executives in their 20's and 30's have been so busy job-hopping that they've never developed their skills. They're apt to suffer a sudden loss of career impetus and go into a power stall."^[4]

Joseph Epstein is sometimes credited for coining the term in 1982;^[5] however, an early printed appearance of the word is in a May 1980 Chicago magazine article by Dan Rottenberg.^[6] In 1983, the term gained currency in United States when syndicated newspaper columnist Bob Greene published a story about the former radical leader of Youth International Party, Jerry Rubin, whose members were called yippies.^[7] The proliferation of the word was effected by the publication of The Yuppie Handbook in January 1983, followed by Senator Gary Hart's 1984 candidacy as a "yuppie candidate" for President of the United States.^[2] The term was then used to describe a political demographic group of socially liberal but fiscally conservative voters favoring his candidacy.^[8] Newsweek magazine declared 1984 "The Year of the Yuppie", characterizing the salary range, occupations, and politics of yuppies as "demographically hazy."^[2] Joseph Epstein is a Chicagoan essayist, short story writer, and editor, best known as a former editor of the Phi Beta Kappa Societys American Scholar magazine or for his recent essay collection, Snobbery: The American Version. ... Year 1982 (MCMLXXXII) was a common year starting on Friday (link displays the 1982 Gregorian calendar). ... Nickname: Motto: Urbs in Horto (Latin: City in a Garden), I Will Location in the Chicago metro area and Illinois Coordinates: , Country State Counties Cook, DuPage Settled 1770s Incorporated March 4, 1837 Government  - Mayor Richard M. Daley (D) Area  - City 234. ... Year 1983 (MCMLXXXIII) was a common year starting on Saturday (link displays the 1983 Gregorian calendar). ... Bob Greenes column photo for the Chicago Tribune Robert Bernard Greene, Jr. ... Yippie flag, ca. ... Jerry Rubin (July 14, 1938 – November 28, 1994) was a high-profile American social activist during the 1960s and 1970s. ... The Youth International Party (whose adherents were known as Yippies, a variant on Hippies) was a highly theatrical political party established in the United States in 1967. ... Year 1983 (MCMLXXXIII) was a common year starting on Saturday (link displays the 1983 Gregorian calendar). ... Gary Warren Hart (born Gary Warren Hartpence, November 28, 1936) is a politician and lawyer from the state of Colorado. ... This article is about the year. ... Federal courts Supreme Court Circuit Courts of Appeal District Courts Elections Presidential elections Midterm elections Political Parties Democratic Republican Third parties State & Local government Governors Legislatures (List) State Courts Local Government Other countries Atlas  US Government Portal      For other uses, see President of the United States (disambiguation). ... Social liberalism is either a synonym for new liberalism or a label used by progressive liberal parties in order to differentiate themselves from the more conservative liberal parties, especially when there are two or more liberal parties in a country. ... Fiscal conservatism (also known as economic liberalism) is a term used in the United States to refer to economic and political policy that advocates restraint of government taxation, government expenditures and deficits, and government debt. ... The Newsweek logo Newsweek is a weekly news magazine published in New York City and distributed throughout the United States and internationally. ...

In a 1985 issue of The Wall Street Journal, Theressa Kersten at SRI International described a "yuppie backlash" by people who fit the demographic profile yet express resentment of the label: "You're talking about a class of people who put off having families so they can make payments on the BMWs ... To be a Yuppie is to be a loathsome undesirable creature". Leo Shapiro, a market researcher in Chicago, responded, "Stereotyping always winds up being derogatory. It doesn't matter whether you are trying to advertise to farmers, Hispanics or Yuppies, no one likes to be neatly lumped into some group".^[2] The Wall Street Journal (WSJ) is an international daily newspaper published by Dow Jones & Company in New York City, New York, USA, with Asian and European editions, and a worldwide daily circulation of more than 2 million as of 2006, with 931,000 paying online subscribers. ... SRI Internationals main campus on Ravenswood Avenue, Menlo Park, California SRI International is one of the worlds largest contract research institutions. ... For other uses, see BMW (disambiguation). ... Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. ... Flag Seal Nickname: The Windy City Motto: Urbs In Horto (Latin: City in a Garden), I Will Location Location in Chicagoland and northern Illinois Coordinates , Government Country State Counties United States Illinois Cook, DuPage Mayor Richard M. Daley (D) Geographical characteristics Area     City 606. ... For other uses, see Stereotype (disambiguation). ... For other uses, see Farmer (disambiguation). ... Hispanic flag, not widely used. ...

Later, the word lost its political connotations and, particularly after the 1987 stock market crash, gained the negative socio-economic connotations it enjoys today. By 1991, TIME proclaimed the death of the Yuppie in a mock obituary.^[9] Look up time in Wiktionary, the free dictionary. ... Obituary for World War I death An obituary is a notice of the death of a person, usually published in a newspaper, written or commissioned by the newspaper, and usually including a short biography. ...

Notable cultural depictions of yuppies

• The Bonfire of the Vanities, by Tom Wolfe, a "satire of yuppie excess"^[10]
• Bright Lights, Big City by Jay McInerney^[11] (McInerney himself has been called "the archetypal yuppie")^[12]
• Fight Club, the 1996 Chuck Palahniuk novel and 1999 film adaptation, follows "a disenchanted yuppie ... numbed by the sterile materialism of modern life."^[13]
• Slaves of New York by Tama Janowitz^[11] describes a later (early 1990s) evolution of the Yuppie, in which the upper tier made considerably more than the lower, supporting tier, the "slaves" of the title, who were trapped by rents and insufficient salaries into a struggle merely to stay afloat and in Manhattan
• American Psycho, the 1991 Bret Easton Ellis novel and 2000 film about yuppie serial killer Patrick Bateman.^{[14][15][16][17][18][19][20]}
• thirtysomething, U.S. TV series, seen as a representation of "yuppie angst"^[21]
• Wall Street, the 1987 film about stock traders, has been described as "encapsulation of 80s yuppie greed culture", particularly Charlie Sheen's naive 20-something character.^[22]

To meet Wikipedias quality standards, this article or section may require cleanup. ... Tom Wolfe gives a speech at the White House. ... For the 1984 novel, see Bright Lights, Big City (novel). ... Jay McInerney (born in 1955 in Hartford, Connecticut and christened John Barrett McInerney, Jr. ... Fight Club[1] (1996) is the first published novel by American author Chuck Palahniuk. ... Year 1996 (MCMXCVI) was a leap year starting on Monday (link will display full 1996 Gregorian calendar). ... Charles Michael Chuck Palahniuk (pronounced )[1] (born February 21, 1962) is an American satirical novelist and freelance journalist of Ukrainian ancestry born in Pasco, Washington. ... This article is about the year. ... In philosophy, materialism is that form of physicalism which holds that the only thing that can truly be said to exist is matter; that fundamentally, all things are composed of material and all phenomena are the result of material interactions; that matter is the only substance. ... Slaves of New York is a 1989 comedy-drama starring Bernadette Peters, Adam Coleman Howard, Chris Sarandon, Mary Beth Hurt, Madeleine Potter, and Steve Buscemi. ... This article or section does not cite its references or sources. ... For other uses, see American Psycho (disambiguation). ... Year 1991 (MCMXCI) was a common year starting on Tuesday (link will display the 1991 Gregorian calendar). ... Bret Easton Ellis (born March 7, 1964 in Los Angeles, California) is an American author. ... Year 2000 (MM) was a leap year starting on Saturday (link will display full 2000 Gregorian calendar). ... Christian Bale as Patrick Bateman Patrick Bateman is a fictional character, the protagonist and narrator of the novel American Psycho by Bret Easton Ellis and its film adaptation. ... Thirtysomething (1987 – 1991) was a ground-breaking and award-winning American television drama created by Marshall Herskovitz and Edward Zwick for United Artists Television. ... This article is about the 1987 film. ... Charles Irwin Sheen (born September 3, 1965 as Carlos Irwin Estévez ) is a Golden Globe Award-winning and Emmy-nominated American actor. ...

Related terms

• Scuppie is a Socially Conscious Upwardly-Mobile Person^[23]
• Buppie is a black urban professional.^[24]
• Yuppification often replaces the word gentrification; it is the act of making something, someone, or someplace appealing and thus marketable to yuppie tastes. ^[25]
• DINKs (also DINKY in the UK) is an acronym is for Dual Income, No Kids [Yet];^[26][27] at least one authority considers this to be synonymous with "yuppie".^[28]
• Yuppie Flu was a sometimes derisive, and inaccurate, term applied to chronic fatigue syndrome, before its medical legitimation.^[29]
• Reporter David Brooks characterized yuppies as bourgeois bohemians, or Bobos, in his book Bobos in Paradise, a.k.a. Trustifarians.
• Guppie is a gay urban professional.^[24]

A Scuppie[1] is a Socially Conscious Upwardly-mobile Person. ... Buppie is short for Black Urban Professional, and is the African American subset of the Yuppie category. ... Gentrification refers to the physical, social, economic, and cultural phenomenon whereby working-class or inner-city neighborhoods are converted into more affluent communities, resulting in increased property values and the outflow of poorer residents. ... In San Francisco, during the mid-1960s, the bohemian center of the city shifted from the old Beat enclave of North Beach to Haight-Ashbury (pictured) as a response to gentrification. ... It has been suggested that this article or section be merged into Yuppie. ... Chronic fatigue syndrome (CFS) is a condition of excessive fatigue, cognitive impairment and other varied symptoms. ... Chronic fatigue syndrome (CFS) is one of several names given to a poorly understood, highly debilitating disorder of uncertain cause/causes, which is thought to affect approximately 4 per 1,000 adults[1] in the United States and other countries, and a smaller fraction of children. ... David Brooks David Brooks (born August 11, 1961) is a columnist for The New York Times who has become one of the prominent voices of conservative politics in the United States. ... Bobos in Paradise was a book written by David Brooks in 2000. ... Look up bobo in Wiktionary, the free dictionary. ... Bobos in Paradise is a book by David Brooks, first published in 2000. ...

See also

• Scuppie
• Hippie
• Yippie
• Hipster
• Model Minority
• Sellout
• Paninaro
• Gold collar
• Fads and trends

A Scuppie[1] is a Socially Conscious Upwardly-mobile Person. ... Singer of a modern Hippie movement in Russia The hippie subculture was a youth movement that began in the United States during the mid-1960s and spread around the world. ... The Youth International Party (whose adherents were known as Yippies, a variant on Hippies) was a highly theatrical political party established in the United States in 1967. ... A hipster is a person who is strongly associated with a subculture that considers itself hip. ... April 1984 cover of Newsweek featuring an article on the success of Asian American students Model minority refers to a minority ethnic, racial, or religious group whose members achieve a higher degree of success than the population average. ... Selling out is a common slang phrase. ... Paninaro (plural: Paninari) is a subculture born in Milan, Italy during the early 1980s at a fast food restaurant called Al Panino (in English: At the Sandwich). ... According to the US Department of Labor in 2004, 65% of US workers are skilled, 15% are unskilled and 20% are professional workers. ... This article does not cite any references or sources. ...

References

ISSN, or International Standard Serial Number, is the unique eight-digit number applied to a periodical publication including electronic serials. ... ISSN, or International Standard Serial Number, is the unique eight-digit number applied to a periodical publication including electronic serials. ... ISSN, or International Standard Serial Number, is the unique eight-digit number applied to a periodical publication including electronic serials. ... Chicago is a monthly magazine published by the Tribune Company. ... For other uses, see May (disambiguation). ... Year 1980 (MCMLXXX) was a leap year starting on Tuesday (link displays the 1980 Gregorian calendar). ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 118th day of the year (119th in leap years) in the Gregorian calendar. ... Entertainment Weekly (sometimes abbreviated EW) is a magazine published by Time Inc. ... is the 118th day of the year (119th in leap years) in the Gregorian calendar. ... Year 2000 (MM) was a leap year starting on Saturday (link will display full 2000 Gregorian calendar). ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 118th day of the year (119th in leap years) in the Gregorian calendar. ... (Clockwise from upper left) Time magazine covers from May 7, 1945; July 25, 1969; December 31, 1999; September 14, 2001; and April 21, 2003. ... is the 175th day of the year (176th in leap years) in the Gregorian calendar. ... Year 2001 (MMI) was a common year starting on Monday (link displays the 2001 Gregorian calendar). ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 118th day of the year (119th in leap years) in the Gregorian calendar. ... ELLE is a famous, worldwide magazine that focuses on womens fashion, beauty, health, and entertainment. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 118th day of the year (119th in leap years) in the Gregorian calendar. ... For other uses, see BBC (disambiguation). ... is the 309th day of the year (310th in leap years) in the Gregorian calendar. ... This article is about the year. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 118th day of the year (119th in leap years) in the Gregorian calendar. ... Cover of April 2004 issue of Psychology Today. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 118th day of the year (119th in leap years) in the Gregorian calendar. ... This article is about the British television station. ...

External links

• Yuppies entry in the St. James Encyclopedia of Pop Culture

Look up yuppie in Wiktionary, the free dictionary.