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Encyclopedia > Yutaka Katayama

Yutaka Katayama (片山豊) , also known as Mr K, was a executive of Nissan Motors USA and is regarded by Datsun/Nissan Z Car enthusiasts as the father of the Z-Car. Does anyone know if he is still alive? Nissan Motor Co. ...


Yutaka Katayama(1909-) was inducted into the Automotive Hall of Fame in 1998 He is still active 1909 (MCMIX) was a common year starting on Friday (see link for calendar). ... The Automotive Hall of Fame is a Hall of Fame for notable figures in the development of the automobile industry. ... 1998 (MCMXCVIII) was a common year starting on Thursday of the Gregorian calendar, and was designated the International Year of the Ocean. ...


  Results from FactBites:
 
Co-Brand: Driving Today (1116 words)
Yutaka Katayama was hired in 1960 as marketing manager for Nissan's fledgling North American operation.
Just two years earlier Katayama made a name for himself and for Datsun by lobbying for the creation of a rally team that participated in the 1958 "Around Australia Mobilgas Trial." Entering with low expectations, the Datsun team won the rally, which put Katayama's star on the rise.
With this in mind, Katayama became a pest at Nissan corporate headquarters, trying to persuade the stodgy top executives of the company to okay the development of cars that Americans would enjoy driving.
History - Nissan (998 words)
In 1957 a young marketing manager by the name of Yutaka Katayama convinced NISSAN Corporate Management that a racing or competition program would be a good way to build name recognition around the world for Nissan Motors and their line of Datsun automobiles.
Katayama an assignment that they felt would keep him out of the corporate lime light, and which had a high potential for failure...
Katayama was also aware of the unique requirements placed on automobiles by the expansive landscape of North American and the high speed Federal Highway System that crisscrossed it.
  More results at FactBites »


 

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