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ZamZam, named after the Zamzam holy spring in Mecca, was founded in 1954 and was a longtime partner of Pepsi until its contract was terminated after the 1979 Islamic revolution, the Pakistani daily Dawn reports.
ZamZam Cola's sales exceeded all expectations when 4 million cans were sold in the first week that the drink made its way into the Saudi market.
ZamZam Group chairman Ahmad Taheri said that the drink's success was "largely due to the Arab and Muslim consumers' boycott of American products, which affected soft drinks that carry US-made trademarks".
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