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Encyclopedia > Xxxx

XXXX (pronounced four-ex) is a brand of beers brewed in Milton, Brisbane by Queensland brewers, Castlemaine Perkins. It enjoys wide popularity in the state of Queensland and is commonly found on-tap in most Queensland pubs and bars. Image File history File links XXXX_Logo. ... McDonalds, represented by the Golden Arches, is one of the worlds most famous brands In marketing, a brand is the symbolic embodiment of all the information connected with a company, product or service. ... This article is about the drink; for the village in Devon England, see Beer, Devon. ... The Brewer, designed and engraved, in the Sixteenth. ... Suncorp Stadium Aerial photograph of Milton Milton is an inner suburb of Brisbane, in Queensland, Australia, located approximately 2 kilometres west of Brisbanes central business district. ... Brisbane is the capital and most populous city in the state of Queensland, Australia. ... Motto: Audax at Fidelis (Bold but Faithful) Nickname: Sunshine State/Smart State Other Australian states and territories Capital Brisbane Government Governor Premier Const. ... Castlemaine Perkins is a brewery located in Brisbane, Queensland, Australia. ... An amusingly named pub (the Old New Inn) at Bourton-on-the-Water, in the Cotswold Hills of South West England A pub in the Haymarket area of Edinburgh, Scotland A public house, usually known as a pub, is a drinking establishment found mainly in the United Kingdom, Ireland, Canada...

Contents


History

The XXXX brand was launched in 1924 by then Castlemain Brewers, later merged to form Castlemaine Perkins. XXXX has been brewed in the Castlemaine Perkins Milton Brewery since its introduction and from the start has featured an artist's sketch (later very stylised) of this brewery on the label. In the 1950s the prominent 'XXXX' illuminated sign was erected on the brewery 1924 (MCMXXIV) was a leap year starting on Tuesday (link will take you to calendar). ... Castlemaine Perkins is a brewery located in Brisbane, Queensland, Australia. ...


Naming

XXXX's name, first introduced in 1924, is a throwback to the long standing tradition of using Xs to indicate the strength of an ale. The brand name also built upon XXX Sparkling Ale introduced in 1878. 1924 (MCMXXIV) was a leap year starting on Tuesday (link will take you to calendar). ...


XXXX's varieties of beers are commonly known in Queensland by their sub-brand designation. For example, XXXX Gold can be ordered by simply asking for "Gold" or XXXX Bitter as "Bitter". Within Australia, the two main varieties are XXXX Bitter (Lager) and XXXX Gold (Lager). Also available are XXXX Draught/Original Draught, XXXX Light Bitter (Lager), XXXX DL (Diet Lager) and Sovereign (Lager).


Previously sold beers, currently not available, include Thirsty Dog (Wheat Beer) and XXX Sparkling Ale.


Distribution and Brand Loyalty

XXXX is the most widely available beer throughout most of Queensland, although many other beers, such as Victoria Bitter and Tooheys are popular. XXXX is substantially less popular in Australia outside of Queensland. In other parts of the world, such as the UK, it competes with Fosters. VB Stubbie A can of Victoria Bitter (VB) fuck you or FU as it is commonly fuck youcalled, has thefuck you highest market share of all beer sold in Australia, both on tap and packaged. ... Tooheys is an Australian brewery in the suburb of Lidcombe, New South Wales in Sydney, New South Wales. ... Fosters Lager is an internationally-distributed, Australian brand of beer produced by Fosters Group. ...


The most widely known outside of Australia is XXXX Export Lager. It contains 4.8% alcohol by volume (ABV) which amounts to 1.4 standard drinks. It is described as bland but palatable (with a distinct bitter aftertaste). In chemistry, alcohol is any organic compound in which a hydroxyl group (-OH) is bound to a carbon atom, which in turn is bound to other hydrogen and/or carbon atoms. ...


XXXX Gold was first sold in 1991 and is now the third most popular beer in Australia.


Iconography, Advertising and Brand Recognition

Tinned and bottled versions of XXXX's two most popular beers
Tinned and bottled versions of XXXX's two most popular beers

XXXX's mascot is Mr Fourex - a jovial cartoon man in a suit with a boater hat, who features on the City side of the Fourex Brewery at Milton and is to be re-introduced into advertising in the near future for the first time since 1967. His origins are the subject of some confusion. Image File history File links Download high resolution version (1024x768, 213 KB)Image showing 375ml XXXX Bitter can (tinny), 375ml XXX Bitter bottle (stubby) and 375ml XXXX Gold bottle. ... Image File history File links Download high resolution version (1024x768, 213 KB)Image showing 375ml XXXX Bitter can (tinny), 375ml XXX Bitter bottle (stubby) and 375ml XXXX Gold bottle. ... Mascots at the Mascot Olympics in Orlando, Florida. ... Straw boater A boater is a kind of hat associated with sailing and boating. ...


A popular advertisement campaign from the early 1990s featured the tagline "Australians wouldn't give a XXXX for anything else."


Most beers under the XXXX label are sold in Australia as 375 ml cans (tinnies), 375 ml bottles (stubbies), 750 ml bottles (tallies or long necks) and 250 ml bottles (throw backs), on tap (in most Queensland pubs but also to a lesser extent throughout the rest of Australia) and all bottles have twist top lids. The millilitre (spelled milliliter in American English and German) is a metric unit of volume that is equal to one thousandth of a litre. ...


XXXX's labels generally feature a depiction of the Milton Brewery alongside the Ipswich railway line, presently with a CityTrain EMU in the foreground with the existing extensive railway fencing omitted. Prior labels had steam engines and diesels when those locomotives were more regularly seen in Brisbane. The Ipswich railway line is a suburban railway line in Brisbane, Australia. ... CityTrain is the name given to the electric passenger railway network for South-East Queensland, Australia, based around Brisbane. ... Walkers-ABB Electric Multiple Unit is a model of electric multiple unit used by CityTrain. ...


Trivia

  • A derogatory explanation for the name is that Australians or Queenslanders cannot spell "beer". This is often used by beer drinkers from southern Australian states, where the brand is not as popular.

Motto: Audax at Fidelis (Bold but Faithful) Nickname: Sunshine State/Smart State Other Australian states and territories Capital Brisbane Government Governor Premier Const. ...

See also

X is the twenty-fourth letter of the Latin alphabet. ... XX can mean more than one thing: For the Roman numeral XX, see 20 (number) For XX chromosomes, see XY sex-determination system See also XXXX, XXX, X This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... Uses of the TLA XXX include: Look up XXX in Wiktionary, the free dictionary The Roman numeral XXX; see 30 (number) An identifier for pornography, especially X-rated (or XXX) movies A top-level domain for sexually explicit material; see . ...

External links


  Results from FactBites:
 
XXXX - Wikipedia, the free encyclopedia (520 words)
XXXX's name, first introduced in 1924, is a throwback to the long standing tradition of using Xs to indicate the strength of an ale.
XXXX's mascot is Mr Fourex - a jovial cartoon man in a suit with a boater hat, who features on the City side of the Fourex Brewery at Milton and is to be re-introduced into advertising in the near future for the first time since 1967.
XXXX's labels generally feature a depiction of the Milton Brewery alongside the Ipswich railway line, presently with a CityTrain EMU in the foreground with the existing extensive railway fencing omitted.
  More results at FactBites »

 

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