Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly-regulated forms of marketing. Commercialism redirects here. ... Bottles of cachaça, a Brazilian alcoholic beverage. ... Functional group of an alcohol molecule. ... Tobacco advertising is the promotion of tobacco use (typically cigarette smoking) by the tobacco industry through a variety of media. ... Bold text Advertising regulation refers to the laws and rules defining the ways in which products can be advertised in a particular region. ... Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ...

Scientific research around the world conducted by governments, health agencies and universities has, over decades, been unable to demonstrate any causal relationship between alcohol beverage advertising and alcohol consumption. It has, however, demonstrated that effective alcohol campaigns can increase both a producer's market share and also brand loyalty (Federal Trade Commission; Fisher; Frankena et al.; Sanders).[1]

Campaign intentions

Many advertising campaigns have attempted to increase consumption, brand and customer loyalty. It has been suggested that Brand usage and loyalty be merged into this article or section. ... The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. ...

Target markets

The intended audience of the alcohol advertising campaigns have changed throughout the years, with some brands being specifically targeted towards a particular demographic. Some drinks are traditionally seen as a male drink, particularly beers and lagers, while others are predominantly drunk by females. Some brands have allegedly been specifically developed to appeal to people that would not normally drink that kind of beverage. Target market is the market segment to which a particular product is marketed. ... An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ... A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. ... A selection of bottled beers A selection of cask beers Beer is the worlds oldest[1] and most popular[2] alcoholic beverage, selling more than 133 billion liters (35 billion gallons) per year - producing total global revenues of $331. ... Lager is a well attenuated beer brewed in cool conditions using a slow-acting brewers yeast, known as a bottom-fermenting yeast, and then stored (or lagered) for a period in cool conditions to clear away particles and certain flavour compounds to produce a clean taste. ...

One area in which the alcohol industry have faced intense criticism and tightened legislation is in their alleged targeting of young people. Central to this is the development of alcopops – sweet-tasting, brightly colored drinks with names that may appeal to a younger audience. Alcopop is a term coined by the popular media to describe bottled alcoholic beverages that resemble drinks such as soft drinks and lemonade. ... Sweetness is one of the five basic tastes, and is almost universally regarded as a pleasurable experience. ...

Advertising around the world

The European Union and World Health Organization (WHO) have both specified that the advertising and promotion of alcohol needs to be controlled. In September 2005, the WHO Euro Region adopted a Framework for Alcohol Policy for the Region. This has 5 ethical principles which includes "All children and adolescents have the right to grow up in an environment protected from the negative consequences of alcohol consumption and, to the extent possible, from the promotion of alcoholic beverages" [2]. Cross-border television advertising within the EU is regulated by the 1989 Television without Frontiers Directive. [3] Article 15 of this Directive sets out the restrictions on alcohol advertising: "* it may not be aimed specifically at minors or, in particular, depict minors consuming these beverages; The World Health Organization (WHO) is a specialized agency of the United Nations that acts as a coordinating authority on international public health, headquartered in Geneva, Switzerland. ...

• it shall not link the consumption of alcohol to enhanced physical performance or to driving;
• it shall not create the impression that the consumption of alcohol contributes towards social or sexual success;
• it shall not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts;
• it shall not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light;
• it shall not place emphasis on high alcoholic content as being a positive quality of the beverages."

This article on alcohol advertising restrictions is implemented in each EU country largely through the self-regulatory bodies dealing with advertising.

The EU law 'TV without Frontiers' Directive is currently being revised to broaden the scope to new media formats such as digital television. Now called the 'Audiovisual Directive', the European Parliament is voting on the new text of the legislation in December 2006.

A number of non-governmental organisations working on alcohol policy have raised questions about whether the restrictions on alcohol advertising in Article 15 are effective and being properly implemented. For the Audiovisual Directive, they are calling on Members of the European Parliament (MEPs) to vote for a ban on alcohol adverts on televisions before 9.00 p.m. [4]

Some countries, such as Kenya and Norway, have banned all alcohol advertising on television and billboard [5].

United Kingdom

Ofcom and the Advertising Standards Authority has some control over what can and cannot appear in advertising campaigns in the United Kingdom. In January 2005 an Ofcom ruling stated that the campaigns should not imply that there is a link between the consumption of alcohol and social or sexual success, or the perception of physical attractiveness [6]. Lambrini, for example, were told to change their adverts in July 2005 when it depicted three women gaining the attention of an attractive man – they were told to change it to a show an unattractive man [7]. The first billboards to be withdrawn under this ruling were those of Young's Bitter on 11 January 2006 [8]. Greene King, a brewer which owns over 750 pubs in the UK, decided in February 2005 to cease the sale of drinks and cocktails with undesirable connotations behind their names. Any that had an association "with sexual promiscuity, machismo, anti-social behaviour or illegal acts" were banned. [9] Ofcom is a regulator for communication industries in the United Kingdom. ... The Advertising Standards Authority (ASA) is the independent British self regulatory organisation (SRO) of the advertising industry. ... Physical attractiveness is a kind of the qualities of person that have the power to attract, arouse interest, or instill pleasure. ... Lambrini is a brand of light perry, manufactured in Liverpool by Halewood International. ... January 11 is the 11th day of the year in the Gregorian calendar. ... For the Manfred Mann album, see 2006 (album). ... Greene King is a brewery in Bury St Edmunds, Suffolk, UK. There is a visitor centre next door to the brewery. ... A cocktail. ...

United States

In the United States, spirits advertising has self-regulatory bodies that create standards for the ethical advertising of alcohol. The special concern is where advertising is placed. Currently, the standard is that alcohol advertisements can only be placed in media where 70% of the audience is over the legal drinking age. Despite the many beer and NASCAR sponsorships, there are some companies that do not advertise on taxi toppers or in auto magazines because of the negative association of drinking and driving. Alcohol advertising's creative messages should not be designed to appeal to people under the age of 21, for example, using cartoon characters as spokespeople is discouraged. Advertising cannot promote brands based on alcohol content or its effects. Advertising must not encourage irresponsible drinking. Another issue in media placement is whether media vendors will accept alcohol advertising. The decision to accept an individual ad or a category of advertising is always at the discretion of the owner or publisher of a media outlet. In the United States, there are several television networks that, although their viewers may be above the legal drinking age, do not accept "vice" advertising like alcohol advertising on principle. Currently the tobacco industry is forbidden to advertise on TV. Because of strong self-regulation, alcohol advertising has mostly avoided regulation by the federal government however recently, the FTC has become involved in investigations of several alcohol brands in the US who are advertising in media that have a questionable audience composition (poissibly less than 70% above the legal drinking age). Concerns exist that irresponsible advertising practices or "pushing the envelope" with audience composition may lead to permanent legislation governing the advertising of beverage alcohol.

Responsible drinking campaigns

Many governments have pursued drunk driving campaigns.

There have been various campaigns to help prevent alcoholism, under-age drinking and drink driving. The Portman Group, an association of leading drinks producers in the UK, are responsible for various such campaigns. These include responsible drinking, drink driving (and designated drivers), Proof of Age cards. The Drink Aware campaign [10], for example, aims to educate people about how to drink sensibly and avoid binge drinking. The web site address is displayed as part of all of the adverts for products made by members of the group. Many campaigns by the alcoholic beverage industry that advocate responsible drinking presuppose that drinking for recreational purposes is a positive activity and reinforce this the pro sensible consumption message. http://www. ... Drunk driving (drink driving in the UK) or drinking and driving is the act of operating a motor vehicle after having consumed alcohol (i. ... Alcoholism is the consumption of, or preoccupation with, alcoholic beverages to the extent that this behavior interferes with the drinkers normal personal, family, social, or work life, and may lead to physical or mental harm. ... Drink driving or drinking and driving is the act of operating a motor vehicle after having consumed alcohol (ethanol) or other drugs, to the degree that mental and motor skills are impaired. ... The Portman Group is an association of alcoholic beverage producers and brewers in the UK. It was set up in 1989 as part of a campaign to raise awareness of alcohol-related issues, and its members account for the majority of alcohol products sold in the UK. // Aims There are... The Jolly Drinker, by Frans Hals Drinking culture is the notable customs shared by groups of people around the world involved in drinking alcoholic beverages. ... Drink driving or drinking and driving is the act of operating a motor vehicle after having consumed alcohol (ethanol) or other drugs, to the degree that mental and motor skills are impaired. ... A designated driver is an individual within a group of people drinking alcoholic beverages at an event/establishment who promises to remain sober to drive the others home afterwards. ... Drinking too much beer may qualify as binge-drinking if it leads to at least two days of inebriation and the drinker neglects usual responsibilities The British Medical Association states that there is no consensus on the definition of binge drinking. ...

Sponsorship in sport

The NASCAR Busch Series is sponsored by brewing company Anheuser-Busch

The sponsorship of sporting events and sportspeople is banned in many countries. For example, the primary club competition in European rugby union, the Heineken Cup, is called the H Cup in France because of that country's restrictions on alcohol advertising. However, such sponsorship is still common in other areas, such as the United States. NASCAR Busch Series logo. ... NASCAR Busch Series logo. ... The National Association of Stock Car Auto Racing (NASCAR) is the largest sanctioning body of motorsports in the United States. ... NASCAR Busch Series logo The Busch Series is a stock car racing series owned and operated by NASCAR. It is NASCARs second division (often compared to Triple-A baseball), and is a proving ground for drivers who wish to step up to the organizations top level, the Nextel... Anheuser-Busch NYSE: BUD Anheuser-Busch, based in St. ... To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. ... A rugby union scrum. ... The Heineken Cup sponsored by Heineken (known as the H Cup in France due to alcohol advertising laws) is an annual rugby union competition involving leading club, regional and provincial teams from the Six Nations: England, France, Scotland, Wales, Ireland, and Italy. ...

Alcohol advertising is common in motor racing competitions, and is particularly prominent in NASCAR racing. One major example of this is the Busch Series, sponsored by a brand of beer sold by Anheuser-Busch. That sponsorship, which started in the series' conversion from a national Late Model Sportsman races around the country to the present touring format in 1982, will end after 2007. Auto racing (also known as automobile racing or autosport) is a sport involving racing automobiles. ... The National Association of Stock Car Auto Racing (NASCAR) is the largest sanctioning body of motorsports in the United States. ... NASCAR Busch Series logo The Busch Series is a stock car racing series owned and operated by NASCAR. It is NASCARs second division (often compared to Triple-A baseball), and is a proving ground for drivers who wish to step up to the organizations top level, the Nextel... A selection of bottled beers A selection of cask beers Beer is the worlds oldest[1] and most popular[2] alcoholic beverage, selling more than 133 billion liters (35 billion gallons) per year - producing total global revenues of $331. ... Anheuser-Busch NYSE: BUD Anheuser-Busch, based in St. ...

Budweiser, the best-known Anheuser-Busch brand, sponsors the car of Dale Earnhardt, Jr., arguably one of the most popular Nextel Cup drivers. Bud Light redirects here. ... This article or section does not adequately cite its references or sources. ... The NASCAR NEXTEL Cup Series is NASCARs top racing series. ...

Furthermore, NASCAR mandates drivers under 21 not be permitted to wear a "Budweiser Pole Award" or any alcohol-branded sticker on their car. In such cases, as shown with Nextel Cup driver Kyle Busch or Busch Series driver Reed Sorensen, the drivers' cars carry a generic "Pole Award" sticker with the corporate logo. One team, Petty Enterprises, refuses to participate in the Budweiser Pole Award and forfeits all alcohol monies and bonuses. The NASCAR NEXTEL Cup Series is NASCARs top racing series. ... NASCAR Busch Series logo The Busch Series is a stock car racing series owned and operated by NASCAR. It is NASCARs second division (often compared to Triple-A baseball), and is a proving ground for drivers who wish to step up to the organizations top level, the Nextel...

For distilled spirits, teams must run a responsible drinking sticker clearly visible on the car. For Jack Daniel's, the theme is "Pace Yourself", and includes on NASCAR's Web site a waving yellow flag warning drinkers. For Crown Royal, the television ads feature the car with the slogan "Be a champion" and it acting as a pace car to drivers, warning them of responsibility. Jim Beam has radio ads and NASCAR mandated statements about alcohol control. None of the three, however, is a full-time sponsor, as they alternate sponsorship with other products unrelated to their firm on the car. (Jim Beam's parent, Fortune Brands, sometimes has its Moen Faucets replace Jim Beam on the car in selected races.)

Although tobacco companies have been the main source of financial backing in Formula One, some alcohol brands have also been associated with the sport. For example, Budweiser appears on the WilliamsF1 car and the Foster's Group (with the Foster's Lager brand) sponsor numerous circuits around the world, most notably Fosters Australian Grand Prix in Alert Park, Melbourne, Australia. Formula One - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... Not to be confused with Frank Williams Racing Cars, formed by Frank Williams 1967. ... Fosters Group is a beer group with interests in brewing, wine-making and soft drinks. ... This article or section does not cite its references or sources. ...

Becks had been Jaguar's sponsor. Becks is a brewery in the north German city of Bremen. ...

Anheuser-Busch, being a conglomerate with non-alcoholic properties, complies with the French alcohol advertising ban in Formula One by placing their Busch Entertainment theme park logos (mostly Sea World) where their Budweiser logo would appear on the WilliamsF1 car at races where alcohol advertising is banned and in Middle Eastern countries, where alcohol advertising is discouraged. Few companies, however, added responsible drinking campaigns with their sponsorship, notably the 1989-90 BTCC Ford Sierra RS500 of Tim Harvey and Lawrence Bristow, which was sponsored by Labatts. Throughout the two seasons, the car bore a "Please Don't Drink and Drive" message. Not to be confused with Frank Williams Racing Cars, formed by Frank Williams 1967. ... The British Touring Car Championship is a series of races for saloon cars which is held each year in the United Kingdom. ... The Ford Sierra was a large family car built by Ford Motor Company in Europe between 1982 and 1993, originally designed by Patrick le Quément. ... Tim Harvey (born November 20, 1961 in Farnborough, London) is a racing driver from England. ...

Some stadiums, particularly in the U.S., bear the names of breweries or beer brands via naming rights arrangements, such as Busch Stadium, Coors Field, and Miller Park. Naming rights are the right to name a piece of property, either tangible property or an event, usually granted in exchange for financial considerations. ... Busch Stadium (also referred to informally as New Busch Stadium or Busch Stadium III) is the new home for the St. ... Coors Field, located in Denver, Colorado is the home field of the National Leagues Colorado Rockies. ... Miller Park is a baseball stadium located in Milwaukee, Wisconsin. ...

Diageo are a major sponsor of many sporting events through their various brands. For example, Johnnie Walker sponsor the Championship at Gleneagles and Classic golf tournaments along with the Team McLaren Formula One car. Diageo plc (LSE: DGE, NYSE: DEO) is the largest multinational beer, wine and spirits company in the world. ... Johnnie Walker is a world famous brand of Scotch whisky produced in Kilmarnock, Scotland by Diageo plc. ... The Johnnie Walker Championship at Gleneagles is a PGA European Tour golf tournament which is played at the Gleneagles Hotel in Scotland, which has been one of the best known golf resorts in Scotland since the 1920s. ... The Johnnie Walker Classic is a PGA European Tour golf tournament which is played in the Asia Pacific region. ... The Royal and Ancient Golf Club of St Andrews, generally regarded as the worlds Home of Golf. Golf is a sport in which individual players or teams hit a ball into a hole using various clubs, and also is one of the few ball games that does not use... McLaren, founded in 1963 by Bruce McLaren (1937–1970), is a racing team based in Woking, England, which is best known as a Formula One constructor but has also competed in the Indianapolis 500-Mile Race, Canadian-American Challenge Cup, and 24 Hours of Le Mans. ...

Cricket is a sport with a large amount of alcohol sponsorship. The 2005 Ashes, for example, featured sponsorship hoardings by brands such as Red Stripe, Thwaites Lancaster Bomber and Wolf Blass wines. For the insect, see Cricket (insect). ... ... The Red Stripe logo This article refers to the beer. ... The shire horses stabled near the brewery are now used for publicity rather than deliveries Daniel Thwaites is a brewery based in Blackburn, Lancashire. ... Wolf Blass is an Australian winery based in the Barossa Valley. ...

Rugby union also has a substantial amount of alcohol sponsorship. The Scotland national team has a long-established relationship with The Famous Grouse, a brand of Scotch whisky. Wales has a more recent relationship with the Brains brewery, and the Springboks of South Africa had Castle Lager as their shirt sponsor until 2004. Magners is the title sponsor of the Magners League, the top competition in Ireland, Scotland and Wales,Guinness is the title sponsor of the Guinness Premiership, the top competition in England, and the beer brand Tooheys New was the Australian sponsor of the Southern Hemisphere Super 14 competition through the 2006 season. Bundaberg Rum is one of the sponsors of the Australia national rugby union team. A rugby union scrum. ... First international (also the worlds first) Scotland 4 - 1 England (27 March 1871) Largest win Scotland 100 - Japan 8 (13 November 2004) Worst defeat Scotland 10 - South Africa 68 (6 December 1997) World Cup Appearances 5 (First in 1987) Best result 4th 1991 The Scotland national rugby union team... Famous Grouse is a brand of blended Scotch whisky, first produced by Matthew Gloag & Son Ltd. ... An independent bottling of Royal Brackla Single Malt Scotch whisky is whisky made in Scotland. ... First international England 30 - 0 Wales (19 February 1881) Largest win Japan 0 - 98 Wales (26 November 2004) Worst defeat South Africa 96 - 13 Wales (27 June 1998) World Cup Appearances 5 (First in 1987) Best result Third 1987 The Wales national rugby union team (also referred to as the... Founded in 1882, Brains is a brewery in South Wales that produces a number of ales according to time honoured methods in the heart of Cardiff. ... First international British Isles 4 - 0 South Africa (30 July 1891) Largest win Uruguay 5 - 134 South Africa (11 June 2005) Worst defeat England 53 - 3 South Africa (23 November 2002) World Cup Appearances 3 (First in 1995) Best result Champions, 1995 Springboks redirects here. ... Castle Brewery is one of the oldest commercial brewerys in South Africa. ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Magners - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... The Celtic League (also known as the Magners League for sponsorship reasons) is an annual rugby union competition involving regional sides from Ireland, Scotland and Wales. ... Motto: (Latin) No one provokes me with impunity(English) Wha daur meddle wi me? (Scots)[1] Anthem: Multiple unofficial anthems Capital Edinburgh Largest city Glasgow Official languages English, Gaelic, Scots[2] Government  - Queen Queen Elizabeth II  - Prime Minister Tony Blair MP  - First Minister Jack McConnell MSP Unification    - by Kenneth I... This article is about the country. ... Guinness logo World War II era advert. ... The Guinness Premiership is the present name for the leading rugby union league competition for English clubs. ... Motto: (French for God and my right) Anthem: God Save the King/Queen Capital London (de facto) Largest city London Official language(s) English (de facto) Unification    - by Athelstan AD 927  Area    - Total 130,395 km² (1st in UK)   50,346 sq mi  Population    - 2006 est. ... Tooheys New is a standard lager and the most popular of the Tooheys beers. ... The Super 14 is the largest rugby union championship in the southern hemisphere, consisting of provincial teams from Australia, New Zealand and South Africa. ... Bundaberg Rum is a dark rum produced in Bundaberg, Queensland, Australia. ... First international British Isles 3 - 13 Australia (24 June 1899) Largest win Namibia 0 - 142 Australia (25 October 2003) Worst defeat South Africa 61 - 22 Australia (23 August 1997) World Cup Appearances 5 (First in 1987) Best result Champions, 1991, 1999 The Australian national rugby union team is the representative...

Famous campaigns

Famous campaigns include:

• The Budweiser Frogs (Budweiser)
• Real Men of Genius (Budweiser)
• Whassup? (Budweiser)
• "I bet he drinks Carling Black Label"
• Tastes Great — Less Filling (Miller Lite)
• Catfight (Miller Lite)
• The Swedish Bikini Team (Old Milwaukee)
• Hamm's Beer bear (Hamm's)
• "I Am Canadian!" (Molson)
• ABSOLUT's bottle campaign
• "Got a Little Captain in ya?" (Captain Morgan)
• "Heineken.Refreshes the parts wot other beers cannot reach"
• Flash Beer Advertising Campaign Carlton Draught

The Budweiser Frogs are three life-like puppet frogs named Bud, Weis, and Er, who began appearing in American television commercials for U.S. Budweiser Beer during Super Bowl XXIX. They are part of one of the most well-known international alcohol advertising campaigns. ... Bud Light redirects here. ... Real Men of Genius is a popular long-running humorous series of one-minute-long American radio advertisements for Bud Light beer created by copywriter Bob Winter. ... Whassup? was a catch phrase used in a TV/radio commercal campaign for Anheuser-Busch Budweiser beer in the early 2000s. ... The phrase black label is used by suppliers of several products to indicate a prestige version, including: Penthouse magazine black label edition, containing more explicit photographs. ... Miller Lite is the name of a popular pilsner beer sold by Miller Brewing Company of Milwaukee, Wisconsin with a 4. ... Catfight is a slang term for an altercation between two women, typically involving slapping, scratching, and hair-pulling as opposed to punching or kicking. ... On the cover of Playboy, January 1992 The Swedish Bikini Team was a group of models who appeared in an advertising campaign for Old Milwaukee beer that ran for several months in 1991 in the United States. ... Pabst Brewing Company is an American company founded as a brewery in 1844 by Jacob Best, a German immigrant. ... The Hamms Beer bear was a cartoon mascot used in television and print advertisements for Hamms beer. ... Hamms is the name of a former brewery; the brand is now owned by Miller Brewing. ... A screen capture of Joe from an I am Canadian commercial, with the maple leaf of the Canadian flag projected on the background I am Canadian was a popular series of Canadian television commercials aired in the 1990s and early 2000s advertising the Canadian brand of Molson beer in Canada... For the ghost town in Washington, see Molson, Washington. ... Absolut Vodka 750 mL bottle Absolut Vodka is a Swedish brand of vodka, owned by V&S Group, and produced at their facilities near Ã…hus, Scania in southern Sweden. ... Captain is a nautical term, an organizational title, and a rank in various uniformed organizations. ... Captain Morgan, as pictured on the product packaging. ... Heineken Brewery (Heineken Brouwerijen) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. ... Carlton Draught Can Carlton Draught is a lager beer made by Carlton & United Beverages. ...

Guinness

One of the more famous Guinness advertising posters from the Gilroy Era of the 40's

Guinness' iconic stature can be attributed in part to its advertising campaigns. One of the most notable and recognisable series of adverts was created by Benson's advertising, primarily John Gilroy, in the 1930s and 40s. Gilroy was responsible for creating posters which included such phrases such as "Guinness for Strength", "It's a Lovely Day for a Guinness", and, most famously, "Guinness is Good For You". The posters featured Gilroy's distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion, and notably a toucan, which has become as much a symbol of Guinness as the Trinity College Harp. Another famous campaign more recently is the surfer ad on the television. Regarded by many as the most successful and amazingly produced TV ad of all time, it's cinematography and underlying message of the fact that patience is a good thing (good things come to those who wait) contibute to the imagination and creativity of the ad. Guinness advertising paraphernalia attracts high prices on the collectible market. Image File history File links Guinness_Toucan-ad. ... Image File history File links Guinness_Toucan-ad. ... Guinness logo World War II era advert. ... Guinness logo World War II era advert. ... John Gilroy was born in Whitley Bay on the 30th of May 1898. ... Species Macropus rufus Macropus giganteus Macropus fuliginosus Macropus antilopinus A kangaroo is a marsupial from the family Macropodidae. ... Binomial name Struthio camelus Carolus Linnaeus, 1758 The present-day distribution of Ostriches. ... Families Odobenidae Otariidae Phocidae Pinnipeds (fin-feet, lit. ... Binomial name Panthera leo (Linnaeus, 1758) Distribution of Lions in Africa Synonyms Felis leo (Linnaeus, 1758) The lion (Panthera leo) is a mammal of the family Felidae and one of four big cats in the genus Panthera. ... Genera Aulacorhynchus Pteroglossus Baillonius Andigena Selenidera Ramphastos Toucans are near passerine birds from the neotropics. ... The Coat of Arms of the Republic of Ireland. ...

In a campaign reminiscent of viral marketing techniques, one advert quickly appeared as a screensaver distributed over the Internet. It was a simple concept, featuring Dublin actor Joe McKinney dancing around the drink while it was given time to settle. The accompanying music (mambo tune Guaglione by Pérez Prado) was released as a single and reached number 2 on the UK charts in May 1995. This article or section does not adequately cite its references or sources. ... A screensaver is a computer program originally designed to conserve the image quality of computer displays by blanking the screen or filling them with moving images or patterns when the computers are not in use. ... WGS-84 (GPS) Coordinates: 53. ... Mambo is a Cuban musical form and dance style. ... Dámaso Pérez Prado, a Cuban bandleader and composer, was born on December 11, 1916 in Matanzas, Cuba. ... This is a summary of 1995 in music in the United Kingdom, including the official charts from that year. ...

In Africa, the character of Michael Power has been used since 1999 to boost sales. A world map showing the continent of Africa Africa is the worlds second-largest and second most-populous continent, after Asia. ... Michael Power in Critical Assignment, 2003 Michael Power is an advertising character, the cornerstone of a massive marketing campaign by Guinness to promote its products in Africa. ...

Today, Guinness' principal television campaign in North America consists of limited animation commercials featuring two eccentric scientists in 19th century dress complimenting one another's ideas as "brilliant!" Limited animation is a process of making animated cartoons that does not follow a realistic approach. ... Alternative meaning: Nineteenth Century (periodical) (18th century — 19th century — 20th century — more centuries) As a means of recording the passage of time, the 19th century was that century which lasted from 1801-1900 in the sense of the Gregorian calendar. ...

ABSOLUT

Absolut vodka is made in Sweden and was introduced to the United States in the 1980s.It was a poorly performing brand due to a variety of factors: Sweden was not perceived as a vodka-producing country, the bottle was very awkward for bartenders to use, and vodka was perceived as a cheap, tasteless drink. Absolut's advertising campaign by TBWA exploited the shape of the bottle to create clever advertisements that caused people to become involved in the advertising, and the brand took off. Before Absolut, there were very few distinctions in the vodka category. Today there are regular, premium, and superpremium vodkas each at different price points and qualities. Flavored vodkas have become ubiquitous and may be found commonly at regular and premium price points. Absolut Vodka 750 mL bottle Absolut Vodka is a Swedish brand of vodka, owned by V&S Group, and produced at their facilities near Ã…hus, Scania in southern Sweden. ... One of the worlds leading advertising agencies, TBWA handles the advertising for such brands as adidas, Apple, PlayStation, and Nissan. ...

References

• 27 July 2005. "Drinks adverts told 'no sexy men'" at BBC News. Accessed 27 July 2005.
• Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003.
• Fisher, Joseph C. Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey. Westport, CT: Greenwood Press, 1993, p. 150.
• Frankena, M., Cohen, M., Daniel, T., Ehrlich, L., Greenspun, N., and Kelman, D. Alcohol Advertising, Consumption and Abuse. In: Federal Trade Commission. Recommendations of the Staff of the Federal Trade Commission: Omnibus Petition for Regulation of Unfair and Deceptive Alcoholic Beverage Marketing Practices, Docket No. 209-46. Washington, DC: Federal Trade Commission, 1985.
• Sanders, James. Alcohol Advertisements Do Not Encourage Alcohol Abuse Among Teens. In: Wekesser, Carol (ed.) Alcoholism. San Diego, CA: Greenhaven Press, 1994. Pp. 132-135, p. 133.

July 27 is the 208th day (209th in leap years) of the year in the Gregorian Calendar, with 157 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... The current BBC News logo BBC News and Current Affairs is a major arm of the BBC responsible for the corporations newsgathering and production of news programmes on BBC television, radio and online. ... July 27 is the 208th day (209th in leap years) of the year in the Gregorian Calendar, with 157 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ...

External links

• "Issues" at the Distilled Spirits Industry Council of Australia Inc. site
• Alcohol Advertising Resources
• "Code Of Responsible Practices for Beverage Alcohol Advertising and Marketing" at the Distilled Spirits Council of the United States site
• The Alcohol Beverages Advertising Code (ABAC) at ASA.co.nz
• Canadian Advertising Codes and Guidelines – Overview at the Media Awareness Network
• "Advertising Alcohol" at Alcohol Concern
• "Advertising Alcohol and the First Amendment" at the Federal Trade Commission site
• The Center on Alcohol Marketing and Youth
• "The Ads" at the Guinness web site
• "Alcohol Advetrtising"
• "Alcohol Advertising Facts"