Bejam was a British frozen food retailer founded by John Apthorp in 1968, based in Stanmore. The concept of selling only frozen foods was a novel idea at the time. Bejam also derived a small part of its revenue from the sale of electrical appliances with the Bejam brand name, mostly freezers and refrigerators, but also microwave ovens. John Apthorp is a British based businessman specializing in frozen food and Alcoholic beverages. ... 1968 (MCMLXVIII) was a leap year starting on Monday (the link is to a full 1968 calendar). ... Stanmore is a place in the London Borough of Harrow, in London, England. ... Domestic refrigerators (usually shortened to fridge) are amongst the most common electric applicances in the world, for instance being present in 99. ... Refrigeration (from the Latin frigus, frost) is generally the cooling of a body by the transfer of a portion of its heat away from it. ... Microwave oven A microwave oven is a kitchen appliance employing microwave radiation primarily to cook food. ...

Bejam had bought the Victor Value chain of supermarkets in 1986. In 1989, Bejam was bought by its rival Iceland, despite still being a success three times bigger than Iceland. The stores were rebranded to carry the "Iceland" name, and are still trading as such today. Victor Value was a London-based supermarket group operating at the lower end of the grocery trade in the 1960s. ... 1986 (MCMLXXXVI) was a common year starting on Wednesday of the Gregorian calendar. ...

Apthorp also founded Wizzard Wines, originally as a subsidiary of Bejam, but which demerged after the Iceland takeover. The chain would later acquire its rival Majestic Wines. Bejam was a British frozen food retailer which was founded by John Apthorp in 1968, based in Stanmore. ... Bejam was a British frozen food retailer which was founded by John Apthorp in 1968, based in Stanmore. ...

This article about a retailer in the United Kingdom is a stub. You can help Wikipedia by expanding it. Image File history File links Flag_of_the_United_Kingdom. ... Wikibooks has more about this subject: Marketing Drawing of a self-service store. ...