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Encyclopedia > Burberry
Burberry
Type Public (LSE: BRBY)
Founded Flag of the United Kingdom Basingstoke, United Kingdom (1856)
Headquarters London, United Kingdom
Key people Thomas Burberry (Founder)
Christopher Bailey (CCO)
Industry Fashion
Products Clothing
Accessories
Perfumes
Website Burberry.com

Burberry is a British luxury fashion house, manufacturing clothing and other apparel. Its distinctive check pattern has become one of its most widely copied trademarks. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores. It runs a catalogue business and has a fragrance line. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. Burberry's trademark products are its fashionable handbags and exclusive fragrances. The Design Director is Christopher Bailey. This article does not cite any references or sources. ... The Source by Greyworld, in the new LSE building Paternoster Square. ... Image File history File links Flag_of_the_United_Kingdom. ... , Basingstoke is a town in northeast Hampshire, England. ... This article is about the capital of England and the United Kingdom. ... Christopher Bailey is Design Director of the largest British luxury goods brand, Burberry. ... A creative director is a position usually found within the advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well. ... For other uses, see Fashion (disambiguation). ... Clothing protects the vulnerable nude human body from the extremes of weather, other features of our environment, and for safety reasons. ... Fashion accessories are items apart from the garment itself, which complement the whole outfit. ... For the book Perfume by Patrick Süskind, see Perfume (book). ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... Girls wearing formal attire for dancing, an example of one of the many modern forms of clothing. ... “(TM)” redirects here. ... Elizabeth II (Elizabeth Alexandra Mary Windsor; born 21 April 1926) is Queen of sixteen sovereign states, holding each crown and title equally. ... “Prince Charles” redirects here. ... It has been suggested that this article be split into multiple articles accessible from a disambiguation page. ... Christopher Bailey is Design Director of the largest British luxury goods brand, Burberry. ...

Contents

Early years

A ladies' Burberry handbag in the company's trademarked check pattern
A ladies' Burberry handbag in the company's trademarked check pattern

Burberry was founded in 1856 when 21-year-old Thomas Burberry (1835 - 1926), a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England. By 1870 the business had established itself by focusing on the development of outdoors attire. In 1880 Burberry invented gabardine, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving. Gabardine was patented in 1888. Burberry was the original name, but then soon switched to Burberrys, after many customers from around the world began calling it Burberrys of London. This name is still visible on many older Burberry products. Download high resolution version (1680x1793, 2854 KB) A ladies Burberry handbag. ... Download high resolution version (1680x1793, 2854 KB) A ladies Burberry handbag. ... | Come and take it, slogan of the Texas Revolution 1835 was a common year starting on Thursday (see link for calendar). ... Year 1926 (MCMXXVI) was a common year starting on Friday (link will display the full calendar) of the Gregorian calendar. ... , Basingstoke is a town in northeast Hampshire, England. ... For other uses, see Hampshire (disambiguation). ... Gabardine Gabardine is a tough, tightly woven fabric used to make suits, overcoats, trousers and other garments. ...


In 1891 Burberry opened a shop in the Haymarket, London, which still exists and is the site of Burberry’s corporate headquarters. In 1904, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and registered as a trademark. In 1911 they became the outfitters for Roald Amundsen, the first man to reach the South Pole, and Ernest Shackleton, who lead a 1914 expedition to cross Antarctica. The Haymarket is a street in the St Jamess district of the City of Westminister in London, England. ... This article is about the capital of England and the United Kingdom. ... Roald Engelbregt Gravning Amundsen (July 16, 1872 – c. ... For other uses, see South Pole (disambiguation). ... Sir Ernest Henry Shackleton CVO, OBE (15 February 1874 – 5 January 1922) was an Anglo-Irish explorer who was knighted for the success of the 1907-09 British Antarctic Expedition under his command. ...


In 1914 Burberry was commissioned by the War Office to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the "trench coat". After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats. It has been popularized by Humphrey Bogart in Casablanca[citation needed] and Peter Sellers in the Pink Panther films. Old War Office Building, seen from Whitehall, London - the former location of the War Office The War Office was a former department of the British Government, responsible for the administration of the British Army between the 17th century and 1963, when its functions were transferred to the Ministry of Defence. ... World War I example For the film, see Trenchcoat (film). ... Bogart redirects here. ... This article is about the 1942 film. ... Peter Sellers, CBE (8 September 1925 – 24 July 1980) was a British comedian and actor best known for his three roles in Dr. Strangelove and as Inspector Clouseau in The Pink Panther films. ... This article is about the Pink Panther film series. ...


Burberry also specially designed aviation garments. A. E. Clouston and Mrs Betsy Kirby Green made the fastest flying time to Cape Town from London in 1937 and were sponsored by Burberry.


The Burberry Check

The trademarked Burberry check pattern.

The trench, black, white and red pattern known as haymarket check or the "Burberry classic check" was first used as a lining for their trenchcoat in 1924. It was not until 1967 that the Burberry Check, now a registered trademark, was widely used on its own for items including umbrellas, scarves and luggage. The "Novacheck" was introduced for the younger market, later altered by making it more "exploded" (bigger) and slanted in a diamond or "mitre". Christopher Bailey made the debut of the "Housecheck" during the runway show of S/S 06? The Housecheck is a more "exploded" version of the Novacheck and its trademark is that, the material is always cotton/cloth like based compared to the Nova and Haymarket where it is Coated Canvas Based. So in a glance, the base price entry level for younger market is Nova (base level), then Haymarket Check for the older customers who like to stick to the traditional look, and then there's the Housecheck which is the most superior of Checks for the Fashion conscious. Image File history File links Broom_icon. ... The Burberry check pattern, a registered trademark of Burberry Ltd. ... The Burberry check pattern, a registered trademark of Burberry Ltd. ... For the Walt Disney Company film, see Trenchcoat (movie). ... Umbrella An umbrella is a device used for temporary shade or shelter from precipitation. ... Wikipedia does not yet have an article with this exact name. ... The Luggage. ...


UK image problems and revitalisation

During the 1970s, the brand became popular with the British football casual cult, leading to it to being associated with chavs, hooligans and members of football firms by the 1990s. The brand became something of a national joke, particularly when actress Danniella Westbrook was photographed with her young daughter wearing matching Burberry outfits. South Wales police ran a drive against anti-social behaviour under the name Operation Burberry[1], and Burberry admitted that "Burberry is now synonymous with Chavs and thugs."[2] This article is about the hooligan subculture. ... Look up chav, charva in Wiktionary, the free dictionary. ... Hooligan redirects here. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Danniella Westbrook (born in Essex on 5 November 1973) is a British actress and presenter, known for playing Samantha Mitchell in the popular BBC soap opera, EastEnders. ...


With the entry of New Yorker Rose Marie Bravo as Chief Executive Officer in 1997, it was hoped the brand would be revitalised [3]. She brought in Kate Moss to star in an advertising campaign, along with many new designs and products. However, the company still blamed weak Christmas 2004 sales in the UK on adverse media coverage.[1] Not to be confused with Kate Mosse. ...


Closure of Treorchy factory

Burberry store in London, England
Burberry store in London, England

In September 2006 Burberry announced the closure in March 2007 of its factory in Treorchy, South Wales, moving 310 jobs to Hong Kong and mainland China. The firm stated that the Treorchy plant was "not commercially viable". The unpopular decision resulted in protests by workers outside the Burberry flagship stores in London, under the banner "Keep Burberry British". The high-profile campaign was masterminded by local Welsh Assembly Member Leighton Andrews and was supported by politicians from across Wales, including MEPs Glenys Kinnock, Eluned Morgan and Jill Evans. It was also backed by celebrities from the world of cinema, music and sport including Prince Charles [2], Tom Jones [3], Sir Alex Ferguson [4], Ioan Gruffudd (the international face of Burberry), Emma Thompson, Rhys Ifans, Bryn Terfel, The Automatic, Tanni Grey-Thompson, Irvine Welsh, Michael Sheen, Steve Jones and William Saville. The PR disaster reached a new stage when local MP Chris Bryant made a motion on 23 January 2007 in Parliament to remove Burberry's Royal Warrant if it persists in its intention to move these jobs offshore. The debate lasted 23 minutes.[4] London — containing the City of London — is the capital of the United Kingdom and of England and a major world city. With over seven million inhabitants (Londoners) in Greater London area, it is amongst the most densely populated areas in Western Europe. ... , Treorchy (Welsh: Treorci) is a village, although it used to be and still has characteristics of a town, in the county borough of Rhondda Cynon Taff, traditional county of Glamorgan, South Wales, lying in the Rhondda Fawr Valley. ... Approximate extent of South East Wales. ... For the Chinese civilization, see China. ... Leighton Andrews (born Cardiff) is a Welsh Labour politician, currently the National Assembly for Wales member for Rhondda. ... Prince Charles may refer to: Prince Charles, Prince of Wales, current heir-apparent to the British throne Any of the previous British royals named Charles, Prince of Wales The former Belgian regent, Prince Charles of Belgium This is a disambiguation page — a navigational aid which lists other pages that might... For other uses, see Tom Jones (disambiguation). ... Sir Alex Ferguson (born Alexander Chapman Ferguson, December 31, 1941 in Govan, Glasgow) is a Scottish football manager, currently managing Manchester United F.C.. He has won more trophies than any other manager in the history of English football and been in charge of Manchester United for over 1000 matches. ... Ioan Gruffudd (pronounced , yoe-an gri-fidh) (born October 6, 1973) is a British actor from Wales. ... Emma Thompson (born 15 April 1959) is an Emmy-, BAFTA- and Academy Award-winning English actress, comedian, and screenwriter. ... Rhys Ifans IPA: (born 22 July 1968) is an award winning Welsh actor. ... Bryn Terfel The Welsh baritone Bryn Terfel, CBE (born November 9, 1965) is one of the best-known contemporary opera and concert singers. ... Not to be confused with The Automatics. ... Dame Tanni Grey-Thompson DBE (born 26 July 1969) is a Welsh athlete and TV presenter. ... Irvine Welsh (born Leith, Edinburgh, September 27, 1958) is an acclaimed contemporary Scottish novelist, most famous for his novel Trainspotting. ... Michael Sheen (born 5 February 1969) is an award-winning Welsh actor, known for his work on stage and film, best known for his portrayal of Tony Blair in the Stephen Frears 2006 British film The Queen. ... Steve Jones (born 16 March 1977) is a Welsh television presenter and model. ... Christopher John Bryant (born January 11, 1962) is a British politician. ... Type Bicameral Houses House of Commons House of Lords Speaker of the House of Commons Michael Martin MP Speaker of the House of Lords Hélène Hayman, PC Members 1377 (646 Commons, 731 Peers) Political groups Labour Party Conservative Party Liberal Democrats Scottish National Party Plaid Cymru Democratic Unionist... It has been suggested that this article be split into multiple articles accessible from a disambiguation page. ...


The campaign has gone global with co-ordinated protests against the closure held in London, Paris, New York, Chicago, Strasbourg and Las Vegas. [5]


Controversy over fur

Wikinews has related news:
PETA protests Burberry in White Plains, NY

In autumn 2006, animal rights organisation PETA made Burberry the focus of an international campaign, which is ongoing as of July 2007, over the continued use of fur in their clothing. The campaign has involved catwalk protests at fashion shows, appearances in front of Burberry stores, and a dedicated website.[5] PETA have also picketed the head offices in London. Image File history File links WikiNews-Logo. ... Wikinews is a free-content news source and a project of the Wikimedia Foundation. ... People for the Ethical Treatment of Animals logo People for the Ethical Treatment of Animals (PETA) is an animal rights organization based in the United States. ... Silklamb chasuble with bottened bluefox, dyed. ... Model on the catwalk during Spring 2007 Fashion Week, New York City. ...


Corporate history

Burberry was an independent company until 1955, when it was bought by Great Universal Stores (GUS), owners of UK High Street retailers Argos and Homebase. Beginning in 2000, there were rumours of GUS releasing Burberry as an independent company. [6] But it was not until December 2005, when Burberry was spun-off as the Burberry Group. Today, Burberry trades on the London Stock Exchange under the ticker symbol BRBY. GUS plc (LSE: GUS) is a FTSE 100 retailing group based in the United Kingdom. ... It has been suggested that this article or section be merged with Main Street. ... Argos store. ... For other uses, see Homebase (disambiguation). ... The Source by Greyworld, in the new LSE building Paternoster Square. ...


In the United States, the company has boutiques in Americana Manhasset, Atlanta, Atlantic City, Austin, Beverly Hills, Boca Raton, Boston, Canoga Park, CA, Charlotte, Chicago, Coral Gables, FL, Dallas, Denver, Hackensack, NJ, Houston, Kansas City, King of Prussia, Las Vegas, Mclean, Naples, FL, Natick, MA, New York City, Washington, DC, Northbrook, IL, Oak Brook, IL, Orlando, Palm Beach, Philadelphia, Scottsdale, Short Hills, Sunrise, Fl at Sawgrass Mills, Minneapolis at Mall of America , South Coast Plaza, San Antonio, San Diego, San Francisco, San Jose, Troy, Michigan, and White Plains, NY Americana Manhasset is a high-end premium open-air shopping center located in Manhasset, New York. ... This article is about the state capital of Georgia. ... Alternate meanings: See Atlantic City (disambiguation) Atlantic City is a city located in USA. As of the 2000 census, the city had a total population of 40,517. ... Austin is the capital of the U.S. state of Texas and the seat of Travis County. ... For other uses, see: Beverly Hills (disambiguation). ... Boca Raton is a city located in Palm Beach County, Florida. ... Nickname: City on the Hill, Beantown, The Hub (of the Universe)1, Athens of America, The Cradle of Revolution, Puritan City, Americas Walking City Location in Massachusetts, USA Counties Suffolk County Mayor Thomas M. Menino(D) Area    - City 232. ... Canoga Park, California is a district of the city of Los Angeles, located within the San Fernando Valley. ... Charlotte redirects here. ... For other uses, see Chicago (disambiguation). ... Coral Gables is a city located in Miami-Dade County, Florida, southwest of Miami. ... Dallas redirects here. ... Denver redirects here. ... Map highlighting Hackensacks location within Bergen County. ... Houston redirects here. ... Nickname: Location in Jackson, Clay, Platte, and Cass Counties in the state of Missouri. ... King of Prussia is an unincorporated community in Upper Merion Township, Montgomery County, Pennsylvania, United States. ... For further information, see Las Vegas metropolitan area and Las Vegas Strip. ... Boundaries of the McLean CDP as of 2003. ... Naples is a city located in Collier County, Florida. ... Natick is a town located in Middlesex County, Massachusetts. ... New York, New York and NYC redirect here. ... Aerial photo (looking NW) of the Washington Monument and the White House in Washington, DC. Washington, D.C., officially the District of Columbia (also known as D.C.; Washington; the Nations Capital; the District; and, historically, the Federal City) is the capital city and administrative district of the United... Northbrook is a village located in Cook County, Illinois. ... Oak Brook is a suburb of Chicago located in DuPage County, Illinois. ... Nickname: Location in Orange County and the state of Florida Coordinates: , Country State County Government  - Mayor Buddy Dyer (D) Area  - City 261. ... Palm Beach is the name of several places: Palm Beach, New South Wales is a suburb of Sydney, Australia. ... For other uses, see Philadelphia (disambiguation) and Philly. ... For other uses, see Scottsdale . ... Millburn is a township located in Essex County, New Jersey. ... Sunrise is a city located in Broward County, Florida. ... Sawgrass Mills is a popular shopping mall operated by the Simon Corporation that is located in Sunrise, Florida, a suburb of Ft. ... This article is about the city in Minnesota. ... Mall of America (also MOA, MoA, or the Megamall) is a shopping mall located in the Twin Cities suburb of Bloomington, Minnesota. ... South Coast Plaza is an upscale shopping mall in Costa Mesa, California, USA, in affluent Orange County, and one of the most notable shopping centers in the United States. ... Nickname: Location in the state of Texas Coordinates: Counties Bexar County Government  - Mayor Phil Hardberger Area  - City  412. ... Flag Seal Nickname: Americas Finest City Location Location of San Diego within San Diego County Coordinates , Government County San Diego Mayor City Attorney         City Council District One District Two District Three District Four District Five District Six District Seven District Eight Jerry Sanders (R) Michael Aguirre Scott Peters Kevin... This page is a candidate for speedy deletion. ... For other uses, see San José. Nickname: Location of San Jose within Santa Clara County, California. ... Troy is a city in Oakland County of the U.S. state of Michigan. ... White Plains is a city located in Westchester County, New York. ...


To complement the Burberry USA Shop Online, the UK in October 2006 launched their transactional store, and in March 2007, extended order fulfilment across selected European countries at Burberry UK & Europe Shop Online. In November 2007, fulfilment was again extended to the whole of the EU. Both sites offer the latest new arrivals and classic pieces across rainwear, outerwear, apparel, handbags, shoes & accessories including sunglasses, watches & fragrance.


Rose Marie Bravo, who led Burberry to mass market success from 1997 till 2006, has now become vice executive, while her former job has been given to former DKNY and Liz Claiborne manager Angela Ahrendts. DKNY (Donna Karan New York) is the label of fashion designer Donna Karan. ... Liz Claiborne (born Elisabeth Claiborne Ortenberg March 31, 1929) is a Belgian-born fashion designer. ...


See also

Christopher Bailey is Design Director of the largest British luxury goods brand, Burberry. ... Look up chav, charva in Wiktionary, the free dictionary. ...

References

  1. ^ "Burberry admits chav effect checked sales over Christmas", The Daily Telegraph, 2005-01-13. 
  2. ^ Prince Charles joins rebellion over Burberry move to China. Times Online (2006-11-26).
  3. ^ Tom Jones joins Burberry campaign. BBC News (2007-01-22).
  4. ^ Sir Alex on-side in 'Keep Burberry open' campaign. ICWales (2007-01-27).
  5. ^ PETA campaign website BloodyBurberry.com, campaign blog, catwalk protest reported by a fashion blog
  6. ^ Burberry earns independence. BBC News (2000-11-30).

This article concerns the British newspaper. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... is the 13th day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 330th day of the year (331st in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 22nd day of the year in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 27th day of the year in the Gregorian calendar. ... People for the Ethical Treatment of Animals logo People for the Ethical Treatment of Animals (PETA) is an animal rights organization based in the United States. ... Year 2000 (MM) was a leap year starting on Saturday (link will display full 2000 Gregorian calendar). ... is the 334th day of the year (335th in leap years) in the Gregorian calendar. ...

External links


  Results from FactBites:
 
BBC NEWS | Business | Burberry versus The Chavs (683 words)
Only five years ago, Burberry was the darling of the fashion world after undergoing one of the most envied brand reinventions of recent years.
Burberry is now cracking down on the fake goods that allow what they might consider to be the wrong sort of people to look like they are wearing the brand.
Burberry's Chief Executive Rose Marie Bravo is stepping down next year in favour of fellow American Angela Ahrendts, and the Chavs issue is likely to be near the top of her in-tray.
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