Clara Ward (April 21, 1924 - January 16, 1973)^[1] was a gospel artist who achieved great success, both artistic and commercial, in the 1940s and 1950s as leader of The Famous Ward Singers. A gifted singer and arranger, Ward took the lead-switching style used by male gospel quartets to new heights, leaving room for spontaneous improvisation and vamping by each member of the group while giving virtuouso singers such as Marion Williams the opportunity to step forward in songs such as "Surely, God Is Able" (the first million-selling gospel hit), "How I Got Over" (which Clara wrote, one of the most famous songs in the Black gospel repetoire), and "Packin' Up". April 21 is the 111th day of the year in the Gregorian calendar (112th in leap years). ... 1924 (MCMXXIV) was a leap year starting on Tuesday (link will display the full calendar). ... January 16 is the 16th day of the year in the Gregorian calendar. ... 1973 (MCMLXXIII) was a common year starting on Monday. ... Gospel music refers to the religious music that first came out of African-American churches in the first quarter of the twentieth century or, more loosely, to both black gospel music and to the religious music composed and sung by predominately white Southern Gospel artists. ... Marion Williams (August 29, 1927 - July 2, 1994) was a legendary American gospel singer, often regarded as one of the most powerful voices in American music history. ... How I Got Over is a gospel hymn composed and published in 1951 by Clara Ward (1924-1973), one of the most famous gospel singers of the 20th-century, and is one of the best-loved musical compositions in the Black gospel repertoire. ...

Ward ranks among the greatest of gospel singers; only Mahalia Jackson is more exalted. Her beautiful alto (with a somewhat nasal tone) in gospel songs and the Methodist hymns of the eighteenth century continues to delight music lovers. She had a marked influence on later singers, such as her protegee Aretha Franklin, who adopted her moan for secular songs and who saluted Ward in Amazing Grace, the gospel album she made with James Cleveland in the early 1970s. Mahalia Jackson Mahalia Jackson (October 26, 1911–January 27, 1972) was an American gospel singer, widely regarded as the best in the history of the genre. ... The Methodist movement is a group of denominations of Protestant Christianity. ... Aretha Louise Franklin (born March 25, 1942) is an American soul, R&B, and gospel singer, songwriter, and pianist born in Memphis, Tennessee, but raised in Detroit, Michigan, USA. She has been called for many years The Queen Of Soul, but many also call her Lady Soul, as well as... 1972 album by R&B/gospel legend Aretha Franklin. ... James Cleveland (December 5, 1932 - February 9, 1991) was a gospel singer, arranger, composer and, most significantly, the driving force behind the creation of the modern gospel sound, bringing the stylistic daring of hard gospel and jazz and pop music influences to arrangements for mass choirs. ...

Career

Clara Ward's mother, Gertrude Ward (1901 - 1981), founded the Ward Singers in 1931 as a family group, then called variously "The Consecrated Gospel Singers" or "The Ward Trio", consisting of herself, her youngest daughter Clara, and her elder daughter Willa.

Clara Ward made her first solo recording in 1940 and continued accompanying the Ward Gospel Trio.

The Ward Singers began touring nationally in 1943, after making a memorable appearance at the National Baptist Convention held in Philadelphia, Pennsylvania that year. Henrietta Waddy joined the group in 1947 after Willa Ward retired; she added a rougher alto and the enthusiastic stage manners taken from her South Carolina church background. The group's performance style, such as the mimed packing of suitcases as part of the song "Packin' Up", may have been condemned by some purists as "clowning" but was wildly popular with their audiences.

The addition of Marion Williams, who came out of the Pentecostal tradition growing up in Miami, Florida, brought even more to the group. A powerful singer with a preternaturally broad range, she was able to reach the highest registers of the soprano range without losing either purity or volume, and could also swoop down to growling low notes in the style of a country preacher. Williams' singing helped make the group nationally popular when they began recording in 1948. The Pentecostal movement within Protestant Christianity places special emphasis on the gifts of the Holy Spirit. ...

In 1950 Clara Ward and the Famous Ward Singers of Philadelphia made their first appearance at Carnegie Hall in New York City on a gospel program entitled: "Negro Music Festival", produced by Joe Bostic, sharing the stage with Mahalia Jackson and appearing there at Carnegie Hall again in 1952.

Over the years, Gertrude Ward created a booking agency for gospel acts, sponsored tours under the name "The Ward Gospel Cavalcade", established a publishing house for gospel music, and even wrote a book for churches on how to promote gospel programs. Gertrude also created and managed a second group, "The Clara Ward Specials", to accompany the Ward Singers. Although as musical director of the Ward franchise Clara was willing to share the spotlight with her talented co-singers, she and her mother were tightfisted about sharing the group's financial rewards with other members. According to Willa Ward's biography of Clara Ward, with the exception of Gertrude and Clara, Willa and other members of the group were grossly underpaid. In addition, their meagre earnings were further reduced because Gertrude and Clara provided their housing and charged them for it. Accordingly, stars such as Marion Williams and Frances Steadman not only had to accept second billing and lesser pay for their work, but pay their employers rent out of their earnings.

Williams left the group in 1958 when her demand for a raise and reimbursement for hotel expenses was rejected; she was followed shortly thereafter by the rest of the group--Henrietta Waddy, Frances Steadman and Kitty Parham--who formed a new group, "The Stars of Faith". Their departure marked the end of the glory days for the Ward Singers, who later alienated much of their churchgoing audience by performing in Las Vegas, nightclubs, and other secular venues in the 1960s. Ward's poor health forced her to retire in the early 1970s.

In 1959 Clara Ward was the first gospel singer to sing gospel songs on Broadway in Langston Hughes' play: "Tambourines To Glory". She was also the musical director for this play.

During the group's heyday, however, it was both widely popular and highly influential, emphasizing glamour--traveling in oversized Cadillacs, preferring sequined gowns for choir robes, and wearing wigs and jewelry that more conservative churchgoing women considered too worldly--while bringing Gertrude Ward's shrewd entrepreneurial sense to the gospel music business at large. Though Gertrude was a savvy negotiator, her understanding of the value of music copyrights was limited. According to Willa Ward, Gertrude was misled into believing that the songwriting royalties from Clara's compositions would be minimal and accordingly sold them. In her book Willa said the music ended up under the control of Herman Lubinsky, founder of Savoy Records (who was known for his unscrupulous exploitation of recording artists), and became owned by Planemar Music Company. Savoy Records the name of two record labels, one in the United States of America, and the other in the United Kingdom. ...

Clara Ward was the first gospel singer to sing with a 100-piece symphony orchestra in the 1960's. They recorded an album together on the Verve label, V-5019, entitled "The Heart, The Faith, The Soul of Clara Ward", and the Ward Singers performed their music live in Philadelphia with the symphony and the Golden Voices Ensemble.

Though Clara Ward did not regularly sing secular music as a soloist or with her groups, she did sing backup for pop artists with her sister Willa's background group, most notably on Dee Dee Sharp's smash hit, 'Mashed Potato Time", which reached #1 on Billboard's pop chart in 1962. In 1969 she recorded an album for Capitol Records entitled: "Soul and Inspiration", which consisted of pop songs from Broadway plays and Hollywood movies. This album was later reissued on the Capitol's budget Pickwick label minus one song. In the same year she recorded an album in Copenhagen, Denmark on the Philips label entitled: "Walk A Mile In My Shoes": which included the pop title song, other pop songs (like California Dreaming) and a few gospel songs. She also recorded an album for MGM/Verve entitled: "Hang Your Tears Out To Dry" which included Country & Western, blues/folk, pop and an arrangement of the Beatles' hit song, "Help". Her 1972 album on United Artists entitled: "Uplifting" (produced by Nikolas Venet and Sam Alexander) included her stunning interpretation of Bill Wither's pop hit: "Lean On Me". Also in 1972 Ward, because she was under exclusive contract to United Artists at this time, provided vocals for a blues band, "New Age", on a ballad entitled: "Looking For My Rainbow"; it was released on New Age's album and as a single 45 rpm record.

In 1968 Clara Ward and her singers toured Vietnam at the request of the U.S. State Department and the U.S.O. It was a very popular war-time tour supported by recorded radio broadcasts of the Ward Singers on U.S. Armed Forces Radio. The Ward Singers narrowly missed death when their hotel in Vietnam was bombed and several guests died. However, Clara was never afraid because she knew she was bringing some momentary joy, consolation, and a religious message to soldiers, many of whom would not return home alive, and they really showed their appreciation and enthusiasm for her style of gospel music. Clara Ward was invited back to Vietnam by U.S.O. in 1969 for several more months. These war-time tours were filmed and all the Ward Singers were given special certificates of recognition by the U.S. Army.

Clara Ward co-starred in the Hollywood movie "A Time To Sing", starring Hank Williams, Jr, Shelley Fabares, Ed Begley, and D'Urville Martin. She was cast as a waitress in a Nashville, Tennessee cafeteria who inspires a young singer, played by Hank Williams, Jr., to pursue his dream of becoming a Country & Western recording artist. There are also several scenes of the Clara Ward Singers performing gospel songs. This movie was released by MGM in 1968 and Clara's pictures appears on lobby cards and other movie advertisements. Other movie appearances include "Its Your Thing" starring the Isley Brothers, and "Spree" a/k/a "Night Time In Las Vegas".

The late 1960's and early 1970's were an extremely busy and successful time for the Clara Ward Singers. The summer months usually found them at the Golden Horseshoe Club in Disneyland in Anaheim, California or touring colleges across the United States. They also toured in Australia, Japan, Europe, Indonesia, Thailand, and in the United States. They had a one day TV special in London, England and issued two LP's in Japan. They were in demand on American TV shows constantly and appeared on the Mike Douglas Show over a dozen times. They appeared on Oral Roberts' Country Roads TV Special and an album soundtrack was issued of this show. Clara still found time to sing at her mother's church, the Miracle Temple of Faith for All People in Los Angeles. and at Victory Baptist Church. Her mother, Gertrude Ward, also had a popular religous radio program in the local Los Angeles market.

In 1977 Clara Ward was honored posthumously at the Songwriters Hall of Fame in New York City and her surviving sister, Willa, accepted an award in her honor.

In July of 1998, in recognition of her status as one of the most famous and loved gospel singers in the world, the United States Postal Service issued a 32 cent stamp with her image on it. The stamp can still be purchased with a CD and other gospel singers stamps at www.usps.com.

Personal life

Despite her career success Clara's life was an unhappy one. Financial hardships caused her and her family to move 19 times before her adulthood. Sexually abused in childhood by a cousin and relentlessly driven as prime breadwinner by her mother throughout her life, Clara's life was one of constant work and little joy. According to her sister Willa, Gertrude Ward recognized Clara's exceptional musical ability when Clara was a child and controlled and manipulated Clara throughout her life. In her biography of Clara Willa attests that Gertrude worked to prevent Clara from forming any romantic attachments. Although Clara eloped as a teenager (at age 17 in 1941), her mother forced her to tour and the strain caused the always frail Clara to have a miscarriage. Her marriage ended after only one year. Willa describes Clara as explaining her occasional lesbian encounters as the sexual expression likely to escape her mother's notice. Her only real happiness seems to have come from her longtime romance with Rev. C. L. Franklin (with whom the Ward groups extensively toured), the famous Detroit-based preacher and father of legendary Aretha Franklin. Clara spent much time in the Franklin home and, along with Mahalia Jackson (another close Franklin family friend), mentored Aretha. Clara's depression resulted in alcoholism and after two strokes she died in 1973 at the age of 49. // Reverend Clarence LaVaughn Franklin (C. L. Franklin), January 22, 1915 - July 27, 1984, was a highly influential Black Baptist preacher and civil rights activist. ...

Funeral

Aretha Franklin and Rev. C. L. Franklin sang at Clara Ward's funeral in Philadelphia in 1973; Marion Williams sang at Clara's second memorial service held days later in Los Angeles, California.

Clara Ward is interred in the Forest Lawn Memorial Park Cemetery in Glendale, California. Gates of Forest Lawn Forest Lawn Memorial Park is a cemetery in Glendale, Los Angeles County, California. ...

Further Information

• Ward-Royster, Willa, "How I Got Over: Clara Ward and the World-Famous Ward Singers", Temple University Press, 1997, Paper ISBN 1-56639-490-2. Highly recommended.
• Interview with Willa Ward, Philadelphia Inquirer, July 2, 2006, http://www.philly.com/mld/inquirer/news/special_packages/phillycom_teases/14932094.htm
• Salvatore, Nick, "Singing in a Strange Land: C. L. Franklin, the Black Church, and the Transformation of America, Little Brown, 2005, Hardcover ISBN 0-316-16037-7.
• Boyer, Horace Clarence, How Sweet the Sound: The Golden Age of Gospel Elliott and Clark, 1995, ISBN 0-252-06877-7.
• Heilbut, Tony The Gospel Sound: Good News and Bad Times Limelight Editions, 1997, ISBN 0-87910-034-6.

Anthony Heilbut is an American writer, and record producer of gospel music. ...

References

1. ^ Though Clara Ward's birthday has been erroneously reported on the Internet as 'August 21, 1924', according to her sister, Willa Ward, Clara's birthday was April 21, 1924.