For Your Consideration is a heading frequently used in advertisements in entertainment trade publications such as Variety and The Hollywood Reporter. They are specifically directed towards members of groups in the entertainment industry, most commonly the Academy of Motion Picture Arts and Sciences, which annually presents the Academy Awards celebrating the best in motion pictures, or the Academy of Television Arts and Sciences which presents the Primetime Emmy Awards for television. Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... Entertainment is an amusement or diversion intended to hold the attention of an audience or its participants. ... Variety (linguistics) is a concept that includes for instance dialects, standard language and jargon. ... The Hollywood Reporter is the second major trade paper of the film industry in the United States. ... Founded on May 11, 1927 in California, the Academy of Motion Picture Arts and Sciences (AMPAS) is a professional honorary organization dedicated to the advancement of the arts and sciences of motion pictures. ... Although he never won an Oscar for any of his movie performances, the comedian Bob Hope received two honorary Oscars for his contributions to cinema. ... For other uses see film (disambiguation) Film refers to the celluliod media on which movies are printed Film — also called movies, the cinema, the silver screen, moving pictures, photoplays, picture shows, flicks, or motion pictures, — is a field that encompasses motion pictures as an art form or as part of... The Academy of Television Arts and Sciences (ATAS) is the organization which awards the Emmys. ... An Emmy Award. ...

Each year, the major movie studios, and to a lesser extent their affiliated television studios and the television networks, spend large sums of money on For Your Consideration ads extolling the alleged virtues of their films or programs released over the previous year. While it is unclear where or when the practice originated, it appears to have been popularized by Miramax, which rose from relative obscurity during the 1990s to become one of the most prestigious studios, at least of that decade. Many of its films, including The English Patient and Shakespeare in Love, won significant numbers of Academy Awards, even though many of those seemed to be little-known among the general public until just before the awards ceremony. For Your Consideration ads were widely credited with Miramax's awards successes in the mid- to late-1990s. A movie studio is a company which develops, equips and maintains a controlled environment for the making of a film. ... A television network is a distribution network for television content whereby a central operation provides programming for many television stations. ... Miramax is a Big Ten film distribution and production company. ... The 1990s decade refers to the years from 1990 to 1999, inclusive, the last decade of the 20th Century. ... The English Patient is a 1992 novel by Michael Ondaatje which deals with the gradually revealed histories of a critically burned man, his Canadian nurse, a Canadian thief, and an Indian sapper in the British Army as they live out the end of World War II in an Italian monastery. ... Shakespeare in Love is a 1998 motion picture. ...

Not surprisingly, then, the quantity of such ads has increased dramatically, as major firms vie to win the top awards, hoping that the associated publicity will result in more viewers and greater revenues. Indeed, most of the films expected to be "Oscar-worthy" are released in the last few months of the year, occasionally opening in limited release just before the end of the year and opening wide in January. This generally ensures that these films are still in movie theatres as awards-related publicity peaks. A typical megaplex (AMC Rolling Hills 20 in Rolling Hills Estates, California). ...

As might be expected, these ads have recently begun appearing online at websites popular with voting members of the Academy of Television Arts and Sciences. Movie buffs are now archiving and tagging these online Oscar ads so they'll be available for future study and commentary.