Frank I. Luntz (born February 23, 1962) is a corporate and political consultant and pollster who has worked most notably with the Republican Party in the United States. Luntz's specialty is testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.”^[1] Luntz formed The Luntz Research Companies in 1992, and maintains offices in Alexandria, Virginia, and New York City. February 23 is the 54th day of the year in the Gregorian calendar. ... 1962 (MCMLXII) was a common year starting on Monday (the link is to a full 1962 calendar). ... Research is a human activity based on intellectual investigation and aimed at discovering, interpreting, and revising human knowledge on different aspects of the world. ... Location in Virginia Coordinates: Country United States State Virginia Founded 1718 Government  - Mayor William D. Euille Area  - City  15. ... Nickname: Location in the state of New York Coordinates: Country United States State New York Boroughs The Bronx Brooklyn Manhattan Queens Staten Island Settled 1625 Government  - Mayor Michael Bloomberg (R) Area  - City  468. ...

Background

Luntz is the son of Lester L. Luntz, D.D.S. (January 24, 1924–February 15, 1996), a pioneer in the field of forensic dentistry, and Phyllys Luntz (born January 8, 1926). Lester and Phyllys coauthored the 1981 book Handbook For Dental Identification. At a 1984 convention of the International Association of Forensic Sciences, Lester Luntz contested the validity of the dental x-rays that the Soviets used to identify the remains of Adolph Hitler. The DDS suffix denotes one of two common doctorates in the United States for dentists, the other being Doctor of Dental Medicine (DMD). ... January 24 is the 24th day of the year in the Gregorian calendar. ... 1924 (MCMXXIV) was a leap year starting on Tuesday (link will display the full calendar). ... February 15 is the 46th day of the year in the Gregorian calendar. ... 1996 (MCMXCVI) was a leap year starting on Monday of the Gregorian calendar, and was designated the International Year for the Eradication of Poverty. ... A Dentist and Dental Assistant perform surgery on a patient. ... January 8 is the 8th day of the year in the Gregorian calendar. ... 1926 (MCMXXVI) was a common year starting on Friday (link will display the full calendar). ... 1981 (MCMLXXXI) was a common year starting on Thursday of the Gregorian calendar. ... Year 1984 (MCMLXXXIV) was a leap year starting on Sunday (link displays the 1984 Gregorian calendar). ... Soviet redirects here. ... Adolf Hitler Adolf Hitler (April 20, 1889 – April 30, 1945, standard German pronunciation in the IPA) was the Führer (leader) of the National Socialist German Workers Party (Nazi Party) and of Nazi Germany from 1933 to 1945. ...

Frank Luntz attended the private University of Pennsylvania in Philadelphia and the University of Oxford and was in the Oxford Union's Standing Committee with Michael Gove, now a Conservative Member of Parliament. This article is about the private Ivy League university in Philadelphia. ... Nickname: City of Brotherly Love, Philly, the Quaker City Motto: Philadelphia maneto (Let brotherly love continue) Location in Pennsylvania Coordinates: Country United States State Pennsylvania County Philadelphia Founded October 27, 1682 Incorporated October 25, 1701 Mayor John F. Street (D) Area    - City 369. ... The University of Oxford (usually abbreviated as Oxon. ... The Oxford Union Society, commonly referred to simply as the Oxford Union, is a private debating society in the city of Oxford, whose membership is drawn primarily but not exclusively from the University of Oxford. ... Michael Andrew Gove (born August 26, 1967) is a Conservative politician, journalist and author. ... A Member of Parliament, or MP, is a representative elected by the voters to a parliament. ...

Yearly briefing book

Luntz produces an extensive yearly briefing book to be disseminated among members of the Republican Party to popularize the phrases Republicans should use to frame all debates and discussions. These phrases can then be used by Republicans in their talking points. The Republican Party is one of two major contemporary political parties in the United States of America, along with the Democratic Party. ...

Use of language

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Luntz is most noted for crafting messages for the Republican Party using words and phrases that evoke strong emotional responses and which create a positive impression in most listeners towards the Republican Party and its policies. Instead of speaking of the "estate tax," one speaks of the "death tax." Image File history File links Unbalanced_scales. ... Image File history File links Circle-question. ... Inheritance tax, also known in some countries outside the United States as a death duty and referred to as an estate tax within the U.S, is a form of tax levied upon the bequest that a person may make in their will to a living person or organisation. ...

Luntz chooses the language he proposes carefully. Focus groups and interviews are an important part of the process for finding the right words and phrases. In an article in The New Yorker Luntz is quoted as saying, "The way my words are created is by taking the words of others — average Americans, not politicians. I've moderated an average of a hundred plus focus groups a year over five years...I show them language that I've created. Then I leave a line for them to create language for me."^[2] Luntz is an influential figure world-wide. Because of this, many of his projects are closely analyzed and highly publicized.

Berkeley linguist George Lakoff has written at length and given speeches regarding the Republican use of language to sway the debate, and numerous liberal bloggers have used Lakoff's studies as a jumping-off point to compare Luntz's work to the Newspeak found in the novel Nineteen Eighty-Four by George Orwell. This comparison was brought out in an especially humorous manner in an interview by Samantha Bee of the Daily Show. Soon after commenting in voiceover that "Luntz has made a brilliant career spraying perfume on dog turds," she offers him a chance to tweak various words and phrases. "Drilling For Oil" becomes "Responsible Exploration For Energy." "Logging" becomes "Healthy Forests." "Manipulation" becomes "Explanation and Education." (Bill Maher offered a few facetious additions of his own to his guest, including "Concentration Camps" becoming "Faith-Based Detention Centers.") This article or section does not cite any references or sources. ... Newspeak is a fictional language in George Orwells novel Nineteen Eighty-Four. ... This article is about the Orwell novel. ... Eric Arthur Blair (25 June 1903[1][2] – 21 January 1950), better known by the pen name George Orwell, was an English author and journalist. ... Samantha Bee (born 1969 in Toronto, Ontario as Samantha Jamie Bee) is a Canadian actress and comedian best known as a correspondent for The Daily Show with Jon Stewart. ... Stephen Colbert and Jon Stewart on the set of The Daily Show The Daily Show (currently The Daily Show with Jon Stewart, also known as TDS to fans and staffers) is a half-hour satirical fake news program produced by and run on the Comedy Central cable television network in...

However, when offered the chance to redefine "Orwellian," Luntz, flummoxed, was unable to provide an answer. In a January 9, 2007, interview on Fresh Air with Terry Gross, however, Luntz redefines the term in a positive sense, saying that if one reads Orwell's Essay On Language (presumably referring to Politics and the English Language), "To be 'Orwellian' is to speak with absolute clarity, to be succinct, to explain what the event is, to talk about what triggers something happening…and to do so without any pejorative whatsoever." This article or section does not cite any references or sources. ... January 9 is the 9th day of the year in the Gregorian calendar. ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... For the Scottish student radio station, see Fresh Air (Edinburgh). ... Terry Gross (born 1951) is the host and co-executive producer of Fresh Air, an interview format radio show produced by WHYY-FM in Philadelphia and distributed throughout the United States by National Public Radio. ... Eric Arthur Blair (25 June 1903[1][2] – 21 January 1950), better known by the pen name George Orwell, was an English author and journalist. ... Politics and the English Language (1946) is one of George Orwells most famous essays. ...

However, within a few minutes he contradicts himself when discussing "energy exploration" (oil drilling). His research on the matter involved showing people a picture of current oil drilling and asking if in the picture it "looks like exploration or drilling." He said that 90 percent of the people he spoke to said it looked like exploring. "Therefore I'd argue that it is a more appropriate way to communicate." He went on to say "if the public says after looking at the pictures, that doesn't look like my definition of drilling, it looks like my definition of exploring, then don't you think we should be calling it what people see it to be. rather than adding a political aspect to it all." Terry Gross responded: "Should we be calling it what it actually is, as opposed to what somebody thinks it might be? The difference between exploration and actually getting out the oil — they're two different things, aren't they?"

On C-SPAN's "Afterwords" program on January 29, 2007, Luntz again attempted to illustrate the value of his "deep sea energy exploration" euphemism saying, "'Drilling' suggests that oil is pouring into the ocean. In Katrina, not a single drop of oil spilled in the Gulf of Mexico from the rigs themselves. That's why deep sea exploration is a more appropriate term." January 29 is the 29th day of the year in the Gregorian calendar. ... This article does not cite its references or sources. ... Gulf of Mexico in 3D perspective. ...

In fact both mainstream press and the U.S. Department of Interior found numerous instances of spillage from offshore rigs. "As of August 8, 2006, MMS has identified 124 spills of petroleum products totaling 17,652 bbl (barrels) that were lost from platforms, rigs, and pipelines on the Federal OCS (Offshore Continental Shelf) as a result of damages from Hurricanes Katrina and Rita in 2005. Using the USCG size classifications for offshore spills, 110 of the spills or 89 percent were MINOR in size (less than 238 bbl), and 14 or 11 percent were MEDIUM in size (238 to 2,380 bbl)." August 8 is the 220th day of the year in the Gregorian calendar (221st in leap years), with 145 days remaining. ... For the Manfred Mann album, see 2006 (album). ...

Logging

Luntz is credited with coining the term "Healthy Forests Initiative" for policies by the Bush administration that favor expanded logging by the logging industry. The Healthy Forests Initiative (or HFI), officially the Healthy Forests Restoration Act of 2003, is a law originally proposed by President George W. Bush in response to the widespread forest fires during the summer of 2002. ...

Global warming

Although Luntz later tried to distance himself from the Bush administration policy, it was his idea to discredit the idea of global warming science (which he prefers to call "Climate Change," because its a less "hysterical" term) to keep the issue from influencing voters in the 2000 and 2004 U.S. presidential elections. Luntz has since said that he is not responsible for what the administration has done since that time. Though he now accepts the scientific consensus that there is man-made global warming, he maintains that the science was in fact incomplete, and his recommendation sound, at the time he made it.^[3] The Bush administration includes President George W. Bush, Vice President Richard Cheney, Bushs Cabinet, and other select officials and advisors. ... Global mean surface temperatures 1850 to 2006 Mean surface temperature anomalies during the period 1995 to 2004 with respect to the average temperatures from 1940 to 1980 Global warming is the observed increase in the average temperature of the Earths atmosphere and oceans in recent decades and the projected...

2005 UK Conservative leadership election

In 2005 Luntz carried out a focus group on the Conservative leadership race on the BBC current affairs show Newsnight. The focus group's overwhelmingly positive reaction to David Cameron was seen by many as crucial in making him the favorite in a crowded field. Cameron was the eventual victor.^[4] In March 2007, Newsnight invited him back to gauge comparative opinions on Cameron, Gordon Brown and Sir Menzies Campbell in the city of Birmingham. The Conservative Party (officially the Conservative and Unionist Party) is the second largest political party in the United Kingdom in terms of sitting Members of Parliament (MPs), the largest in terms of public membership, and is the second oldest extant political party in the world. ... The British Broadcasting Corporation, usually known as the BBC, is the largest broadcasting corporation in the world in terms of audience numbers, employing 26,000 staff in the United Kingdom alone and with a budget of more than GB£4 billion. ... Newsnight is a British daily news analysis, current affairs and politics programme broadcast between 22:30 and 23:20 on weekdays on BBC Two. ... David William Donald Cameron (born 9 October 1966) is the Leader of the Conservative Party and Leader of the Opposition in the United Kingdom, positions he has occupied since December 2005. ... March is the third month of the year in the Gregorian Calendar and one of seven Gregorian months with the length of 31 days. ... 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... This article or section does not adequately cite its references or sources. ... The Right Honourable Sir Walter Menzies Campbell (born May 22, 1941) is a Scottish barrister and the Liberal Democrat member of Parliament for North East Fife. ... See also Birmingham, USA, and other places called Birmingham. ...

2007 Irish general elections

Dr Luntz carried out a focus group research with the Irish state broadcaster RTE to gather the opinions of the Irish people before the May 24th 2007 general elections. RTE hoped to show viewers some of the campaigning techniques the political parties were using unbeknownst to them.<javascript:showPlayer('/news/2007/0527/weekinpolitics_av.html?2252699,null,230')/> Radio Telefís Éireann (RTÉ; English: Radio and Television of Ireland) is the national state broadcaster of Ireland. ...

Trivia

Luntz appears as a fictional character in Al Franken's satirical book, Why Not Me?, as Franken's pollster during his fictional presidential campaign in 2000. Franken repeatedly refers to Luntz as a "starfucker." Alan Stuart Al Franken (born May 21, 1951) is an Emmy Award–winning American comedian, actor, author, screenwriter, political commentator, radio host and, recently, politician. ... Why Not Me? The Inside Story of the Making and Unmaking of the Franken Presidency is a satirical novel by comedian Al Franken detailing his unlikely candidacy to become the President of the United States in the 2000 Presidential Election. ... 2000 (MM) was a leap year starting on Saturday of the Gregorian calendar. ...

Some progressives have begun to emulate Luntz's use of political framing. Responding to conservatives' use of the term, "Death tax," some Democratic Senators and others have referred to the growing National Debt as a "birth tax", to highlight the fact that the debt burden is being transferred to future generations of Americans.^[5][6][7] In media studies, sociology and psychology, framing is a process of selective control over the individuals perception of the meanings attributed to words or phrases. ... The history of the United States national debt, relative to gross domestic product, since 1900. ...

Luntz wittily played the role of a corrupt political campaign manager on MTV's surreality sitcom Damage Control (TV series).[1] Claiming to be taping a campaign commercial for a local candidate, Luntz persuaded a hapless teenage boy to endorse the candidate's liberal credentials by chanting "white men can't dance" and pretending that his best friend was his gay lover — all while Luntz's 'candidate' was simulating passionate sex in the boy's parents' bedroom. Damage Control is a reality TV series by MTV. Hosted by Simple Plan frontman Pierre Bouvier, the show is a real-life version of Risky Business. ...

Bibliography

• Lakoff, George. Don't Think of an Elephant: Know Your Values and Frame the Debate. New York: Chelsea Green Publishing, 2004.
• Luntz, Frank. Candidates, Consultants, and Campaigns: The Style and Substance of American Electioneering. New York: Blackwell, 1988.
• Luntz, Frank. Words That Work: It's Not What You Say, It's What People Hear. New York: Hyperion, 2007.

References

1. ^ Interview Frank Luntz. PBS Frontline. Retrieved on 2007-03-23.
2. ^ Lemann, Nicholas (October 16, 2000), "The Word Lab: The mad Science Behind What the Candidates Say", The New Yorker
3. ^  (2006). "Climate chaos: Bush's climate of fear" [TV Programme]. UK: BBC.
4. ^ "How a celebrity pollster created Cameron" by Nick Cohen, The Observer, 10 December 2006
5. ^ The Angry Liberal, Goodbye, Death Tax. Hello, Birth Tax!, June 23, 2003. Retrieved February 9, 2007.
6. ^ Daily Kos, The Birth Tax, February 3, 2005. Retrieved February 9, 2007.
7. ^ Senator Dianne Feinstein, 44 Senators Urge Bush Not to Increase National Debt to Pay for His Social Security Plan, February 3, 2005. Retrieved February 9, 2007.

2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... March 23 is the 82nd day of the year (83rd in leap years) in the Gregorian calendar. ... Dianne Goldman Berman Feinstein (born June 22, 1933) is currently the senior U.S. Senator from California, having held office as a Senator since 1992. ...

External links

• Luntz' Market Research Company
• Luntz' Memo
• Luntz Told the BBC he changed his mind about Global Warming
• Frank Luntz Accepts Global Warming Science
• Luntz on PBS Frontline, The Persuaders
• A transcript of Samantha Bee of the Daily Show interviewing Luntz on April 19, 2005
• Luntz on NPR's Fresh Air
• Luntz interview on propaganda in American politics in Salon.com on 23 January 2007
• Frank Luntz Interview
• A short documentary of Luntz using the "red herring" logical fallacy and "Big Lie" utilizing footage from C-SPAN of Luntz from January 28, 2007
• Lutz on Real Time with Bill Maher